Habitify: Habit Tracker
75
Quality Score
Strong
✍️ Bumetric analysis
“
Habitify: Habit Tracker is an iOS app from Unstatic Ltd Co in the Health & Fitness category, currently rated 4.6★ across 6,904 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 75: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
185 snapshots on record
Rating
4.6
Reviews
6,904 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
185
since Oct 2017
🤖Also on Android
$189/mo · 6K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$185K
↳ What it cost to build · not monthly revenue
Likely range $140K – $250K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (327 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
| ⚙ 10.1y maintenance × ~1-person team | +$60K |
Total estimate
$185K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 21× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 10.1y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
21× MRR
👥 Estimated audience size
335K
Lifetime downloads (US-equivalent)
Monthly active
38K
Daily active
13K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 10.1y of rating accumulation | -30% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 327 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-07-23 · 64 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 64 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.2
Product Quality
8.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.59★ across 6,904 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($34K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (6,904 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (40 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v43.0.0
We’ve made Habitify better with thoughtful improvements across the app.
This update includes a smoother experience, refined details, and under-the-hood enhancements to help you stay focused on building better habits.
Thank you for using Habitify!
This update includes a smoother experience, refined details, and under-the-hood enhancements to help you stay focused on building better habits.
Thank you for using Habitify!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Habitify: Habit Tracker
- Developer
- Unstatic Ltd Co
- Bundle ID
- co.vuvo.habitify
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- AF, AR, AZ, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, MR, NB, FA, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, UZ, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth7,104 ratings+1411% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Build better habits. Build a better life.
Since 2016, Habitify has helped 3M+ people form over 20M habits — and earned repeat features from Apple, including App of the Day. We believe everyone deserves a better life: more good habits, fewer bad ones. Building habits is hard. Habitify makes it easier.
# Why Habitify
Habitify is built for one thing: your habit-forming success. That's our north star. Every feature exists to get you started, keep you going, and help you win.
# STAY MOTIVATED, EVERY DAY
Motivation gets you started — and keeps you going. Habitify keeps you fueled with:… View full description on the official store →
Since 2016, Habitify has helped 3M+ people form over 20M habits — and earned repeat features from Apple, including App of the Day. We believe everyone deserves a better life: more good habits, fewer bad ones. Building habits is hard. Habitify makes it easier.
# Why Habitify
Habitify is built for one thing: your habit-forming success. That's our north star. Every feature exists to get you started, keep you going, and help you win.
# STAY MOTIVATED, EVERY DAY
Motivation gets you started — and keeps you going. Habitify keeps you fueled with:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 327 MB🔞 4+📱 iOS 16.2+🔖 v43.0.0🔄 updated 2mo ago🌐 AF, AR, AZ, CA, HR +35📂 Health & Fitness💰 Paid🚀 Launched 2016 (10y old)
📅
What Worked™ · Development Pipeline
25 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 5 of 7 updated
2026-07
🔧
Shipped update — v42.0.0 → v43.0.0
→ 30 days after: reviews +89 high confidence
2026-06
🔧
Shipped update — v41.1.0 → v42.0.0
→ 30 days after: revenue +$19.5K/mo · reviews +66 high confidence
2026-06
🔧
Shipped update — v41.0.0 → v41.1.0
→ 30 days after: reviews +75 medium · co-occurring
2026-06
🔧
Shipped update — v40.0.0 → v41.0.0
→ 30 days after: reviews +65 medium · co-occurring
2026-05
🔧
Shipped update — v39.0.0 → v40.0.0
→ 30 days after: reviews +70 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +71 high confidence
2026-05
⭐
Rating ↑ 3.61 → 4.59 (improved 0.98★)
→ 30 days after: reviews +71 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$72/mo · rating +0.99★ · reviews +6,380 low · multiple changes
2026-03
⭐
Rating ↓ 4.72 → 3.60 (dropped 1.12★)
→ 30 days after: revenue −$16.4K/mo · rating −1.11★ · reviews −459 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$144/mo high confidence
2026-03
⭐
Rating ↑ 3.60 → 4.72 (improved 1.12★)
→ 30 days after: revenue +$144/mo high confidence
2018-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$129/mo high confidence
2018-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$422/mo · rating +0.07★ · reviews +13 high confidence
2018-10
⭐
Rating ↑ 3.61 → 4.02 (improved 0.41★)
→ 30 days after: revenue +$292/mo · rating +0.05★ · reviews +9 high confidence
2018-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$61/mo medium · co-occurring
2018-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$146/mo · reviews +5 medium · co-occurring
2018-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$116/mo · rating −0.05★ high confidence
2018-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$607/mo · rating +0.22★ · reviews +20 medium · co-occurring
2017-12
⭐
Rating ↓ 3.75 → 3.44 (dropped 0.31★)
→ 30 days after: revenue +$607/mo · rating +0.22★ · reviews +20 medium · co-occurring
📸
Store Page History
5 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-06
2026-09-06
Slot 2
2 ver.
2 ver.
2026-08-06
2026-09-06
Slot 3
2 ver.
2 ver.
2026-08-06
2026-09-06
Slot 4
2 ver.
2 ver.
2026-08-06
2026-09-06
Slot 5
2 ver.
2 ver.
2026-08-06
2026-09-06
🔎
ASO Keyword Positions
BEST RANK #19Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
habit tracker·#19🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — habitify.me
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace · SendGrid
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.46023★ | 1,295 | 4.46023★ this version |
| 🇧🇷 BR | 4.7283★ | 2,223 | 4.7283★ this version |
| 🇨🇦 CA | 4.48148★ | 1,512 | 4.48148★ this version |
| 🇩🇪 DE | 4.27597★ | 1,424 | 4.27597★ this version |
| 🇫🇷 FR | 4.44608★ | 881 | 4.44608★ this version |
| 🇬🇧 GB | 4.43745★ | 2,430 | 4.43745★ this version |
| 🇮🇳 IN | 4.58272★ | 2,303 | 4.58272★ this version |
| 🇯🇵 JP | 4.46905★ | 14,702 | 4.46905★ this version |
| 🇺🇸 US | 4.59042★ | 7,127 | 4.59042★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Habitify: Habit Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Unstatic Ltd Co
View all →📦 Portfolio summaryINDIE studio
3apps·$10K/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why medium confidence: 6,904 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Habitify make per month?▴
Based on our ML-calibrated revenue forecast, Habitify earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Habitify profitable?▴
With estimated build cost $185K and monthly revenue $5.0K, Habitify looks slow ROI — payback period is around 3.1 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Habitify have?▴
Estimated audience: ~335K lifetime downloads, ~38K monthly active users, and ~13K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Habitify?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Habitify built with?▴
Our heuristic places Habitify on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Habitify still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 2 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Habitify sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $150K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Habitify last updated?▴
Habitify last shipped a new version on 2026-07-23 — 2 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Habitify?▴
Habitify is published by Unstatic Ltd Co on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Habitify's BU Score?▴
Habitify has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.