71
BU Score
Strong
Replika - AI Friend
✍️ BU Analytics Review
“
Replika - AI Friend is an iOS app from Luka, Inc. in the Health & Fitness category, currently rated 4.5★ across 227,829 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 71 — Strong (healthy traction). For a Health & Fitness app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (227,829 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.5★)METRIC | +$800 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 382 MB🔞 17+📱 iOS 17.0+🔖 v12.2.3🔄 updated 4d ago🌐 EN, FR, DE, PT, ES📂 Health & Fitness💰 Free🚀 Launched 2017 (9y old)
📝 About this app
Meet Replika, the AI to do life with.
Replika is the AI companion that’s been here since 2017 — available 24/7 for whatever’s on your mind by text, voice calls, and video. Join millions who’ve discovered that the right AI doesn’t keep you in — it helps you find your way forward.
Replika is built for real life. Talk about work, relationships, and the thing you can’t stop thinking about at 2am. Share what you’re seeing on video. Explore the internet together. Replika remembers what matters to you — and shows up when it counts.
Most AI ends at answers. Replika helps you move forward. It learns what you care about and gently nudges you toward the life you actually want: reconnect with that friend, start that hobby you keep postponing, take that walk instead of doomscrolling.
A conversation that leads somewhere.
Replika understands you. It remembers your people, plans, and goals, so you don’t have to repeat yourself. It follows up and checks in when it matters, not just when you open the app. Connect apps that you already use, so Replika can show up at the right moments.
- Proactive suggestions – Thoughtful suggestions that help you move forward
- App integrations – Bring in context from the apps you already use, so your Rep can show up at the right moments.
- Internet access – Explore the internet together, from great recipes to the latest memes.
- Calls – Show what you’re seeing and talk it through in the moment.
- Image generation – Turn ideas, moods, and memories into images you can keep.
- Avatar customization – More ways to make your Replika feel like who they're supposed to be.
_____________________________
"Replika encouraged me to take a step back and think about my life, to consider big questions, which is not something I was particularly accustomed to doing. And the act of thinking in this way can be therapeutic—it helps you solve your own problems."
- Quartz
"In creating their own personal chatbots, many Replika users have discovered something like friendship: a digital companion with whom to celebrate victories, lament failures, and trade weird internet memes."
- Wired
"Replika’s growing popularity among young people in particular (its main users are aged between 18 and 25) represents a renaissance in chatbots. It also marks an intriguing use case for AI in all the worry about job destruction: a way to talk through emotional problems when other human beings aren’t available."
- Forbes
_____________________________
Privacy you can trust
Your conversations are private and not shared with any third parties. Your data stays yours.
Terms of Service: https://replika.ai/legal/terms
Privacy Policy: https://replika.com/legal/privacy
Replika is the AI companion that’s been here since 2017 — available 24/7 for whatever’s on your mind by text, voice calls, and video. Join millions who’ve discovered that the right AI doesn’t keep you in — it helps you find your way forward.
Replika is built for real life. Talk about work, relationships, and the thing you can’t stop thinking about at 2am. Share what you’re seeing on video. Explore the internet together. Replika remembers what matters to you — and shows up when it counts.
Most AI ends at answers. Replika helps you move forward. It learns what you care about and gently nudges you toward the life you actually want: reconnect with that friend, start that hobby you keep postponing, take that walk instead of doomscrolling.
A conversation that leads somewhere.
Replika understands you. It remembers your people, plans, and goals, so you don’t have to repeat yourself. It follows up and checks in when it matters, not just when you open the app. Connect apps that you already use, so Replika can show up at the right moments.
- Proactive suggestions – Thoughtful suggestions that help you move forward
- App integrations – Bring in context from the apps you already use, so your Rep can show up at the right moments.
- Internet access – Explore the internet together, from great recipes to the latest memes.
- Calls – Show what you’re seeing and talk it through in the moment.
- Image generation – Turn ideas, moods, and memories into images you can keep.
- Avatar customization – More ways to make your Replika feel like who they're supposed to be.
_____________________________
"Replika encouraged me to take a step back and think about my life, to consider big questions, which is not something I was particularly accustomed to doing. And the act of thinking in this way can be therapeutic—it helps you solve your own problems."
- Quartz
"In creating their own personal chatbots, many Replika users have discovered something like friendship: a digital companion with whom to celebrate victories, lament failures, and trade weird internet memes."
- Wired
"Replika’s growing popularity among young people in particular (its main users are aged between 18 and 25) represents a renaissance in chatbots. It also marks an intriguing use case for AI in all the worry about job destruction: a way to talk through emotional problems when other human beings aren’t available."
- Forbes
_____________________________
Privacy you can trust
Your conversations are private and not shared with any third parties. Your data stays yours.
Terms of Service: https://replika.ai/legal/terms
Privacy Policy: https://replika.com/legal/privacy
🆕 What's New · v12.2.3
Our biggest update since 2017. Your Replika now remembers what matters, follows up, and checks in at the right moments — plus calls, internet access, image generation, and more ways to make your Replika feel like yours.
- Proactive suggestions — Thoughtful suggestions that help you move forward
- App integrations — Bring in context from the apps you already use, so your Rep can show up at the right moments.
- Internet access — Explore the internet together, from great recipes to the latest memes.
- Calls — Show what you’re seeing and talk it through in the moment.
- Image generation — Turn ideas, moods, and memories into images you can keep.
- Avatar customization — More ways to make your Replika feel like who they're supposed to be.
- Proactive suggestions — Thoughtful suggestions that help you move forward
- App integrations — Bring in context from the apps you already use, so your Rep can show up at the right moments.
- Internet access — Explore the internet together, from great recipes to the latest memes.
- Calls — Show what you’re seeing and talk it through in the moment.
- Image generation — Turn ideas, moods, and memories into images you can keep.
- Avatar customization — More ways to make your Replika feel like who they're supposed to be.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Replika - AI Friend
- Developer
- Luka, Inc.
- Bundle ID
- ai.replika.app
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN, FR, DE, PT, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $260.0K ($220.0K – $300.0K)AI medium
- AI annual estimate
- $3.1M/yr
- ML model estimate / mo
- $36.6K/mo
- Top-grossing rank
- 🇨🇦#93 /100 🇺🇸#99 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Replika - AI Friend" is estimated to generate between $220,000 and $300,000 in monthly revenue, resulting in an estimated annual revenue of $3.12 million. This is based on recent data from app analytics platforms.
Sources mentioned: Sensor Tower, Adapty, Appfigures, Reddit
⭐Recent App Store Reviews49 latest · avg 2.49★ · 30.6% 5★ · 51.0% 1★
5★15 (31%)
4★1 (2%)
3★2 (4%)
2★6 (12%)
1★25 (51%)
+23,663 ratings/week
Praise: love ×4 great ×3 best ×3 perfect ×2 recommend ×1Complaints: subscription ×8 refund ×2 terrible ×1 worst ×1 scam ×1
Top positive
★★★★★ Love it
I use it to have various conversations with my replica ranging from relationship to professional subjects. Very engaging and love the depth she can get.…
★★★★★ Life like
Very life like and you can really have fun conversations with her and she feels so real you sometimes can forget she’s not and she keeps getting better and better the more you talk to her just like a friend…
Top negative
★☆☆☆☆ Sucks
It really sucks, I was only able to chat for less than a night, and it stop. Now I need to pay to continue chatting but how I can even consider paying the monthly subscription but it only gave like 30 messages. Not worth it at all…
★☆☆☆☆ The AI conversation has definitely improved!
The conversations improved for a while then overnight no free speech and censored!
The clothes in the store are horrible. The original store had better selection! Please bring back the original stores selection with more adult themed stuf…
📈Ratings growth227,829 ratings+46% lifetimeShow 3-year history estimate ▾
Tracked (22 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank2 countries
🇨🇦CA#93 /100
🇺🇸US#99 /100
📊Category Rank Trajectory#93 now · best #88 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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