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77
BU Score
Strong

Inito Fertility & Ovulation

4.9 ✍️ Editor
✍️ bumetric analysis

Inito Fertility & Ovulation is an iOS app from Samplytics in the Health & Fitness category, currently rated 4.9★ across 3,767 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Our BU Score puts it at 77: Strong (healthy traction). For a Health & Fitness app, that means healthy traction.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Excellent rating (4.9★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
5 starREVIEW
+$1,800
Low install base (3,767 ratings)METRIC
+$1,500
Mature app (8y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Jan 26
Feb 26
Mar 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 441 MB🔞 12+📱 iOS 16.0+🔖 v5.53🔄 updated 3d ago🌐 EN📂 Health & Fitness💰 Paid🚀 Launched 2017 (8y old)

📝 About this app

The Inito Fertility Monitor & App not just tracks the days when you are most fertile but also confirms if you actually Ovulate.


Inito measures the actual value of four fertility hormones - Estrogen, LH, PdG (urine metabolite of progesterone), and FSH to personalize results unique to your body.


Why Inito?

1. Identifies 6 fertile days in your cycle by measuring Estrogen & Luteinizing Hormone levels (3x more than ovulation kits)

2. Confirms Ovulation by accurately detecting PdG (urine metabolite of progesterone)

3. Customizes to your unique hormone levels so it can work with regular & irregular menstrual cycles

4. Remind you when to test based on individualized hormone variations



How to Use Inito ?

Inito is remarkably easy to use. Just click on Test on the Inito App and follow the simple instructions:

1. Dip test strip in urine.

2. Attach the Inito Fertility Monitor to your phone.

3. Insert the test strip into the Monitor.

4. Get personalized results on the App



Get the full picture of your cycle with Inito!

Please note that while Inito provides valuable insights into your ovulation cycle, it is not intended to diagnose, treat, or cure any medical condition, including infertility or hormonal disorders. If you have concerns about your fertility or reproductive health, please consult a qualified healthcare professional.

🆕 What's New · v5.53

Bug fixes and improvements

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Inito Fertility & Ovulation
Developer
Samplytics
Bundle ID
com.samplytics.inito
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
12+
Languages
EN

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$23.0K/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
https://apps.apple.com/us/iphone/story/id1868888984
📈Ratings growth3,767 ratings+19% lifetimeShow 3-year history estimate ▾May 2023Feb 2025May 2026
Tracked (58 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

Similar apps in Health & Fitness

Full revenue analysis
Read the article-style breakdown for Inito Fertility & Ovulation: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →