Toca Boca World: Game & Play
88
Quality Score
Excellent
✍️ Bumetric analysis
“
Toca Boca World: Game & Play is an iOS app from Toca Boca AB in the Education category, currently rated 4.3★ across 6,820,939 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 88: Excellent (strong product-market fit). For a Education app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$8.0M
per month
→
12-mo forecast
$8.2M – $10.9M
per month
→
24-mo forecast
$9.1M – $13.7M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
555 snapshots on record
Rating
4.3
Reviews
6,820,939 reviews
Forecast Revenue / mo
$8.0M
Snapshots tracked
555
since Mar 2026
🤖Also on Android
—/mo · 6.9M ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 📦 Asset bundle (972 MB) | +$40K |
| ⚙ Education complexity ×1.20 | +$19K |
| ⚙ 8.0y maintenance × ~1-person team | +$47K |
Total estimate
$165K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$307.5M
↳ What it would sell for · not monthly revenue
Marketplace range $231.0M – $400.0M · 38× MRR multiple
💸
~1864× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 8.0y proven track record | +20% |
| 🏷 Education category multiple | +6% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
38× MRR
👥 Estimated audience size
405.5M
Lifetime downloads (US-equivalent)
Monthly active
46.5M
Daily active
13.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 📅 8.0y of rating accumulation | -30% |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 972 MB |
| 🏷 Category context | Education |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-10-05 · 34 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 34 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$7.9M – $9.6M
12 months
$8.2M – $10.9M
24 months
$9.1M – $13.7M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 65/100MEGA TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.2
Product Quality
8.7
Revenue Strength
6.9
Monetization Maturity
4.0
Defensibility
9.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $3.2M - $16.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.35★ across 6,820,939 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $144.0M-$256.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (6,820,939 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (21 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.140
Halloween is here! And we're kicking off with a huge event in-game!
Check out the weird and wonderful Strange Masquerade Style Pack!
Claim 10 Halloween gifts at the Post Office!
We've unlocked 8 creepy decoration items in Home Designer for all players.… Full release notes →
Check out the weird and wonderful Strange Masquerade Style Pack!
Claim 10 Halloween gifts at the Post Office!
We've unlocked 8 creepy decoration items in Home Designer for all players.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Toca Boca World: Game & Play
- Developer
- Toca Boca AB
- Bundle ID
- com.tocaboca.tocalifeworld
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- AR, DA, NL, EN, FI, FR, DE, ID, IT, JA, KO, NB, PL, PT, RU, ZH, ES, SV, TH, ZH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $8.0M/mo
- Top-grossing rank
- 🇬🇧#6 /100 🇦🇺#6 /100 🇨🇦#7 /100 🇺🇸#11 /100 🇩🇪#12 /100 🇧🇷#12 /100 🇫🇷#25 /100
- All-time revenue
- Not found
- Pricing
- $0.49 - $199.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth894,683 ratings+179195% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇬🇧GB#6 /100
🇦🇺AU#6 /100
🇨🇦CA#7 /100
🇺🇸US#11 /100
🇩🇪DE#12 /100
🇧🇷BR#12 /100
🇫🇷FR#25 /100
🇯🇵JP#37 /100
📊Category Rank Trajectory#6 now · best #2 · worst #6
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter13 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to a world where your imagination comes first! Make up stories in the colourful locations, and customize your own buildings – you can style your own outfits too!
Toca Boca World is all about open-ended play. There are no rules, just colorful ways to be creative. Build your world, and fill it with characters, pets, shops and all kinds of houses!
Almost everything inside Toca Boca World is customizable, or you can jump straight in and play! Try running a café, become a hair stylist, camp in the forest or throw a rooftop party.… View full description on the official store →
Toca Boca World is all about open-ended play. There are no rules, just colorful ways to be creative. Build your world, and fill it with characters, pets, shops and all kinds of houses!
Almost everything inside Toca Boca World is customizable, or you can jump straight in and play! Try running a café, become a hair stylist, camp in the forest or throw a rooftop party.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 972 MB🔞 4+📱 iOS 15.0+🔖 v1.140🔄 updated 1mo ago🌐 AR, DA, NL, EN, FI +16📂 Education💰 Free💎 IAP $0.49 - $199.99 per item🚀 Launched 2018 (7y old)
📅
What Worked™ · Development Pipeline
20 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
📸
Refreshed store screenshots — 14 of 14 updated
2026-10
🔧
Shipped update — v1.138.1 → v1.140
→ 30 days after: rating −0.06★ · reviews −5,926,256 medium · co-occurring
2026-09
📈
Crossed 1,000,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.06★ · reviews −5,926,256 high confidence
2026-09
📸
Refreshed store screenshots — 8 of 8 updated
→ 30 days after: rating −0.06★ · reviews −5,926,256 high confidence
2026-09
🔧
Shipped update — v1.136.1 → v1.138.1
→ 30 days after: reviews +32,526 high confidence
2026-08
🔧
Shipped update — v1.135 → v1.136.1
→ 30 days after: rating +0.07★ · reviews +5,964,189 high confidence
2026-07
🔧
Shipped update — v1.134 → v1.135
→ 30 days after: reviews +19,208 high confidence
2026-06
🔧
Shipped update — v1.133.1 → v1.134
→ 30 days after: reviews +22,526 medium · co-occurring
2026-06
🔧
Shipped update — v1.133 → v1.133.1
→ 30 days after: reviews +23,040 medium · co-occurring
2026-06
🔧
Shipped update — v1.132.2 → v1.133
→ 30 days after: reviews +19,290 high confidence
2026-06
🔧
Shipped update — v1.132.1 → v1.132.2
→ 30 days after: reviews +20,092 medium · co-occurring
2026-05
🔧
Shipped update — v1.132 → v1.132.1
→ 30 days after: reviews +16,253 medium · co-occurring
2026-05
🔧
Shipped update — v1.131.2 → v1.132
→ 30 days after: reviews +18,255 medium · co-occurring
2026-05
🔧
Shipped update — v1.131.1 → v1.131.2
→ 30 days after: reviews +18,760 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +13,550 high confidence
2026-05
🔧
Shipped update — v1.131 → v1.131.1
→ 30 days after: reviews +13,550 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.87★ · reviews +297 low · multiple changes
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.87★ · reviews +297 medium · co-occurring
2026-03
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
→ 30 days after: rating −0.87★ · reviews +297 medium · co-occurring
2026-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.87★ · reviews +297 medium · co-occurring
📸
Store Page History
22 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-10-11
Slot 2
2 ver.
2 ver.
2026-08-07
2026-10-11
Slot 3
2 ver.
2 ver.
2026-08-07
2026-10-11
Slot 4
2 ver.
2 ver.
2026-08-07
2026-10-11
Slot 5
2 ver.
2 ver.
2026-08-07
2026-10-11
Slot 6
2 ver.
2 ver.
2026-08-07
2026-10-11
iPhone screenshots
Slot 1
3 ver.
3 ver.
2026-08-07
2026-09-10
2026-10-11
Slot 2
3 ver.
3 ver.
2026-08-07
2026-09-10
2026-10-11
Slot 3
3 ver.
3 ver.
2026-08-07
2026-09-10
2026-10-11
Slot 4
3 ver.
3 ver.
2026-08-07
2026-09-10
2026-10-11
Slot 5
3 ver.
3 ver.
2026-08-07
2026-09-10
2026-10-11
Slot 6
3 ver.
3 ver.
2026-08-07
2026-09-10
2026-10-11
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.27766★ | 72,145 | 4.27766★ this version |
| 🇧🇷 BR | 4.04867★ | 79,263 | 4.04867★ this version |
| 🇨🇦 CA | 4.23614★ | 89,201 | 4.23614★ this version |
| 🇩🇪 DE | 4.15757★ | 87,187 | 4.15757★ this version |
| 🇫🇷 FR | 4.14403★ | 47,325 | 4.14403★ this version |
| 🇬🇧 GB | 4.30542★ | 164,366 | 4.30542★ this version |
| 🇮🇳 IN | 3.98391★ | 6,030 | 3.98391★ this version |
| 🇯🇵 JP | 4.05142★ | 25,982 | 4.05142★ this version |
| 🇺🇸 US | 4.29122★ | 901,629 | 4.29122★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Toca Boca World: Game & Play: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Toca Boca AB
View all →📦 Portfolio summaryBIG studio
2apps·$8.0M/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Education
About this analysis
Why high confidence: 6,820,939 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Toca Boca World make per month?▴
Based on our ML-calibrated revenue forecast, Toca Boca World earns approximately $8.0M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Toca Boca World profitable?▴
With estimated build cost $165K and monthly revenue $8.0M, Toca Boca World looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Toca Boca World have?▴
Estimated audience: ~405.5M lifetime downloads, ~46.5M monthly active users, and ~13.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Toca Boca World?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Toca Boca World built with?▴
Our heuristic places Toca Boca World on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Toca Boca World still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Toca Boca World sell for?▴
Estimated acquisition value: $307.5M (marketplace range $231.0M – $400.0M). Calculated as 38× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Toca Boca World last updated?▴
Toca Boca World last shipped a new version on 2026-10-05 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Toca Boca World?▴
Toca Boca World is published by Toca Boca AB on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Toca Boca World's BU Score?▴
Toca Boca World has a BU Score of 88/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.