Pura
83
Quality Score
Excellent
✍️ Bumetric analysis
“
Pura is an iOS app from Pura in the Shopping category, currently rated 4.7★ across 173,140 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 83: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
505 snapshots on record
Rating
4.7
Reviews
173,140 reviews
Forecast Revenue / mo
$2.5M
Snapshots tracked
505
since Dec 2025
🤖Also on Android
$235/mo · 3K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$175K
↳ What it cost to build · not monthly revenue
Likely range $130K – $235K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (261 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
| ⚙ 9.2y maintenance × ~1-person team | +$54K |
Total estimate
$175K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$55.5M
↳ What it would sell for · not monthly revenue
Marketplace range $41.5M – $72.0M · 22× MRR multiple
💸
~317× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 9.2y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
22× MRR
👥 Estimated audience size
12.0M
Lifetime downloads (US-equivalent)
Monthly active
820K
Daily active
145K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 9.2y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 261 MB |
| 🏷 Category context | Shopping |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-09 · 22 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 22 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
9.5
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
5.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 173,140 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (173,140 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.37
Thanks for choosing Pura!
This build contains bugfixes and various performance improvements.
This build contains bugfixes and various performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pura
- Developer
- Pura
- Bundle ID
- com.pura
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $2.5M/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth178,702 ratings+39968% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get the best scenting experience possible with Pura’s smart fragrance diffusers for your home and car. Paired with our smart diffuser and premium smart scents, the Pura app allows you to control, customize and personalize your fragrance experience—all from your phone.
Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.
Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.
App Specs
🔐 Own this app? Claim & verify MRR →💾 261 MB🔞 12+📱 iOS 17.0+🔖 v4.37🔄 updated 3w ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2017 (9y old)
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 8 of 8 updated
2026-09
🔧
Shipped update — v4.34 → v4.37
→ 30 days after: reviews +1,769 low · multiple changes
2026-08
🔧
Shipped update — v4.32 → v4.34
→ 30 days after: reviews +3,535 medium · co-occurring
2026-06
🔧
Shipped update — v4.30 → v4.32
→ 30 days after: reviews +4,292 medium · co-occurring
2026-05
🔧
Shipped update — v? → v4.30
→ 30 days after: reviews +2,526 medium · co-occurring
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,302 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$20.8K/mo · reviews +170,881 high confidence
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.08★ · reviews +269 medium · co-occurring
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.17★ · reviews +274 low · multiple changes
2025-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.18★ · reviews +256 medium · co-occurring
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.18★ · reviews +256 medium · co-occurring
2025-12
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
→ 30 days after: rating −0.18★ · reviews +256 medium · co-occurring
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-10
Slot 2
2 ver.
2 ver.
2026-05-12
2026-09-10
Slot 3
2 ver.
2 ver.
2026-05-12
2026-09-10
Slot 4
2 ver.
2 ver.
2026-05-12
2026-09-10
Slot 5
2 ver.
2 ver.
2026-05-12
2026-09-10
Slot 6
2 ver.
2 ver.
2026-05-12
2026-09-10
🧪
Tech & Domain Intel — pura.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Apple Pay / Sign in with Apple · Mailgun · Shopify · Anthropic · Google Workspace · Atlassian (Jira/Confluence)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 1 | 5★ this version |
| 🇧🇷 BR | 5★ | 23 | 5★ this version |
| 🇨🇦 CA | 4.65818★ | 550 | 4.65818★ this version |
| 🇩🇪 DE | 3★ | 1 | 3★ this version |
| 🇫🇷 FR | 5★ | 1 | 5★ this version |
| 🇬🇧 GB | 3.8★ | 10 | 3.8★ this version |
| 🇯🇵 JP | 4.83333★ | 6 | 4.83333★ this version |
| 🇺🇸 US | 4.73719★ | 179,730 | 4.73719★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Pura: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Pura
View all →📦 Portfolio summaryBIG studio
2apps·$2.5M/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 173,140 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Pura make per month?▴
Based on our ML-calibrated revenue forecast, Pura earns approximately $2.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Pura profitable?▴
With estimated build cost $175K and monthly revenue $2.5M, Pura looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Pura have?▴
Estimated audience: ~12.0M lifetime downloads, ~820K monthly active users, and ~145K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Pura?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Pura built with?▴
Our heuristic places Pura on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Pura still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 22 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Pura sell for?▴
Estimated acquisition value: $55.5M (marketplace range $41.5M – $72.0M). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Pura last updated?▴
Pura last shipped a new version on 2026-09-09 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Pura?▴
Pura is published by Pura on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Pura's BU Score?▴
Pura has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.