83
BU Score
Excellent
Pura
✍️ BU Analytics Review
“
Pura is an iOS app from Pura in the Shopping category, currently rated 4.7★ across 172,641 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 83 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (172,641 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 228 MB🔞 12+📱 iOS 17.0+🔖 v4.30🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2017 (8y old)
📝 About this app
Get the best scenting experience possible with Pura’s smart fragrance diffusers for your home and car. Paired with our smart diffuser and premium smart scents, the Pura app allows you to control, customize and personalize your fragrance experience—all from your phone.
Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.
Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.
🆕 What's New · v4.30
Thanks for choosing Pura!
This build contains bugfixes and various performance improvements.
This build contains bugfixes and various performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pura
- Developer
- Pura
- Bundle ID
- com.pura
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Scent your space – effortlessly
- Description
- Shop Pura's collection of luxury home fragrances, diffusers, and signature scents.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $2.7M ($2.7M – $41.7M)AI low
- AI annual estimate
- $32.1M/yr
- ML model estimate / mo
- $20.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/pura
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://pura.com/blogs/pura
- Press / News
- Not found
Contacts & Socials
✨AI Revenue EstimateCONFIDENCE: LOW
The iOS app "Pura" by Pura serves as the control interface for its smart home fragrance diffusers and facilitates recurring fragrance subscriptions. Publicly available estimates for the parent company's annual revenue range significantly, from $32.1 million to over $500 million. Based on the more conservative annual estimate of $32.1 million, the app's estimated monthly revenue, reflecting the subscriptions it manages, is $2.675 million. The potential high could exceed $41.67 million monthly, aligning with the higher company revenue projections.
Sources mentioned: Growjo, BeautyMatter, Hello Subscription, Pura (founder claims)
Citations: growjo.com · beautymatter.com
⭐Recent App Store Reviews49 latest · avg 4.71★ · 87.8% 5★ · 2.0% 1★
5★43 (88%)
4★2 (4%)
3★1 (2%)
2★2 (4%)
1★1 (2%)
+297 ratings/week
Praise: love ×27 great ×11 best ×5 amazing ×5 excellent ×2Complaints: expensive ×2 terrible ×1
Top positive
★★★★★ Love!
I've used Pura for several years now and I love it. It's convenient, the fragrance variety is really good although I have my favorites I typically stick with.
Yes, it's more expensive than the cheap stuff at the grocery stor…
★★★★★ Pura
I love it . I’m a smoker and it’s hard to keep this smelling good. But it works !…
Top negative
★☆☆☆☆ All the technology is not needed for a diffuser
Difficult to link up. Would be better if it just plugged in the wall and worked instead of having an app…
★★☆☆☆ Changes
Stop changing the app!!! Everytime I open it I feel like there’s a new functionality to controlling the devices it’s getting really annoying…
📈Ratings growth172,641 ratings+54% lifetimeShow 3-year history estimate ▾
Tracked (12 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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