McDonald’s
53
Quality Score
Solid
McDonald’s
by McDonald's Global Markets LLC
Medium confidence
✍️ Bumetric analysis
“
McDonald’s is an iOS app from McDonald's Global Markets LLC in the Utilities category, currently rated 3.4★ across 6,608 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 53: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE WITH ADS
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
6 snapshots on record
Rating
3.4
Reviews
6,608 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
6
since Apr 2026
ONE-TIME · BUILD
💰 Estimated build cost
$130K
↳ What it cost to build · not monthly revenue
Likely range $100K – $175K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (351 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 8.6y maintenance × ~1-person team | +$51K |
Total estimate
$130K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $75K · 13× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 8.6y proven track record | +20% |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Utilities category multiple | -10% |
Final multiple
13× MRR
👥 Estimated audience size
925K
Lifetime downloads (US-equivalent)
Monthly active
110K
Daily active
22K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 8.6y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 351 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-07 · 20 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 20 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 36/100MID TIERFREE (AD-SUPPORTED)no growth momentumGrowth Velocity
5.0
Founder Strength
3.4
Product Quality
4.5
Revenue Strength
3.7
Monetization Maturity
3.5
Defensibility
4.2
Market Position
1.5
Operational Safety
3.4
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.35★ across 6,608 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — scam/fraud mentions detected, rating drift -0.89 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (6,608 ratings)METRIC | +$1,500 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (48 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.49.0
Thanks for using the McDonald's app!
We're constantly working to bring you updates that make the app faster and more reliable.
This release contains bug fixes and performance improvements.
We're constantly working to bring you updates that make the app faster and more reliable.
This release contains bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- McDonald’s
- Developer
- McDonald's Global Markets LLC
- Bundle ID
- com.mcdonalds.mobileapp
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, AZ, EU, BE, BS, BG, CA, HR, CS, DA, NL, EN, ET, FI, FR, KA, DE, EL, HI, HU, IS, ID, IT, KN, KK, KO, LV, LT, MS, MT, NB, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TA, TE, TH, ZH, TR, UK, VI
Company
- Website
- www.mcdonaldsapps.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to the new official McDonald’s app.
The app is filled with great offers specially tailored to you. Deals and discounts appear regularly so check back often to see what’s new.
The news section keeps you up to date with everything that’s going on in McDonald’s near you. Look here for new games and competitions.
The nutrition section provides information on our entire menu. We provide allergy advice and nutritional information on everything from the Big Mac to a single dip!
Use our restaurant finder to find your nearest McDonald’s.… View full description on the official store →
The app is filled with great offers specially tailored to you. Deals and discounts appear regularly so check back often to see what’s new.
The news section keeps you up to date with everything that’s going on in McDonald’s near you. Look here for new games and competitions.
The nutrition section provides information on our entire menu. We provide allergy advice and nutritional information on everything from the Big Mac to a single dip!
Use our restaurant finder to find your nearest McDonald’s.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 351 MB🔞 4+📱 iOS 17.0+🔖 v3.49.0🔄 updated 2w ago🌐 AR, AZ, EU, BE, BS +43📂 Utilities💰 Paid📺 Ad-supported🚀 Launched 2018 (8y old)
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v3.46.1 → v3.49.0
→ 30 days after: reviews +220 high confidence
2026-08
⭐
Rating ↑ 2.85 → 3.31 (improved 0.46★)
→ 30 days after: reviews +220 high confidence
2026-07
🔧
Shipped update — v3.46.1 → v3.46.1
→ 30 days after: revenue +$235/mo · rating +0.46★ · reviews −787,741 high confidence
2026-06
⭐
Rating ↓ 3.24 → 2.84 (dropped 0.40★)
→ 30 days after: reviews +5,016 high confidence
2026-06
📈
Crossed 10,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +5,016 high confidence
2026-06
📸
Refreshed store screenshots — 4 of 4 updated
→ 30 days after: reviews +5,016 high confidence
2026-06
🔧
Shipped update — v3.44.0 → v3.46.1
→ 30 days after: revenue −$114/mo · rating −0.39★ · reviews +788,153 high confidence
2026-05
🔧
Shipped update — v? → v3.44.0
→ 30 days after: revenue −$114/mo · rating −0.34★ · reviews +783,382 high confidence
2026-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.06★ · reviews +245 high confidence
📸
Store Page History
4 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-06-12
Slot 2
2 ver.
2 ver.
2026-05-12
2026-06-12
Slot 3
2 ver.
2 ver.
2026-05-12
2026-06-12
Slot 4
2 ver.
2 ver.
2026-05-12
2026-06-12
🗣
Voice of Customer
Based on 500 reviews across 3 markets● 28% positive · ● 32% neutral · ● 40% negative · Rating drift: -0.89★ (declining — recent 50: 2.46★ vs lifetime: 3.35★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.15
🇺🇸 US
-0.09
🇩🇪 DE
-0.13
Top praise themes
food ×10 ماك ×7 service ×6 easy ×5 ممتاز ×5 súper ×5 top ×5 super ×5
Top complaint themes
doesn work ×17 something went ×15 went wrong ×14 please fix ×10 apple pay ×8 oops something ×8 customer support ×7 try again ×7
Risk signals
Refund mentions: 1.0% Bug mentions: 5% Fraud / scam mentions: 0.6%
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇩🇪 DE | 2.62454★ | 538 | 2.62454★ this version |
| 🇫🇷 FR | 3.06586★ | 987 | 3.06586★ this version |
| 🇬🇧 GB | 2.84087★ | 597 | 2.84087★ this version |
| 🇮🇳 IN | 3.04846★ | 3,302 | 3.04846★ this version |
| 🇺🇸 US | 3.34712★ | 6,623 | 3.34712★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for McDonald’s: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 6,608 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does McDonald’s make per month?▴
Based on our ML-calibrated revenue forecast, McDonald’s earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is McDonald’s profitable?▴
With estimated build cost $130K and monthly revenue $5.0K, McDonald’s looks break-even-grade — payback period sits around 2.2 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does McDonald’s have?▴
Estimated audience: ~925K lifetime downloads, ~110K monthly active users, and ~22K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like McDonald’s?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is McDonald’s built with?▴
Our heuristic places McDonald’s on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is McDonald’s still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 20 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would McDonald’s sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $75K). Calculated as 13× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was McDonald’s last updated?▴
McDonald’s last shipped a new version on 2026-09-07 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes McDonald’s?▴
McDonald’s is published by McDonald's Global Markets LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is McDonald’s's BU Score?▴
McDonald’s has a BU Score of 53/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.