My Town : Pets
68
Quality Score
Solid
✍️ Bumetric analysis
“
My Town : Pets is an iOS app from My Town Games LTD in the News category, currently rated 4.5★ across 4,347 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 68: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
42 snapshots on record
Rating
4.5
Reviews
4,347 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
42
since Aug 2017
ONE-TIME · BUILD
💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (268 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
| ⚙ 9.1y maintenance × ~1-person team | +$54K |
Total estimate
$165K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$13.0M
↳ What it would sell for · not monthly revenue
Marketplace range $9.5M – $17.0M · 18× MRR multiple
💸
~79× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 9.1y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News category multiple | -5% |
Final multiple
18× MRR
👥 Estimated audience size
365K
Lifetime downloads (US-equivalent)
Monthly active
31K
Daily active
13K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 📅 9.1y of rating accumulation | -30% |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 268 MB |
| 🏷 Category context | News |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Likely abandoned
72%
Last shipped 2024-10-16 · 711 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 1y 11mo since last update | Likely deprioritized |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
7.2
Product Quality
8.2
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
7.3
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.53★ across 4,347 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 706d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (706d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Low install base (4,347 ratings)METRIC | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Localized (8 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.02
This update includes bug fixes and updated systems. Sorry for any inconvenience! Enjoy the game!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Town : Pets
- Developer
- My Town Games LTD
- Bundle ID
- mytown.pets
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN, DE, JA, KO, RU, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,356 ratings+48300% lifetimeShow 3-year history estimate ▾
Tracked (42 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $3.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
*** Pay once & Play forever + receive FREE updates! No ads and no IAP ***
If you have a pet or are looking to adopt one soon, My Town : Pets is perfect practice!
Start by adopting your favorite animal from the My Town Animal Shelter, then take them to the vet to get them checked out! Does your new pet need a bath? Give them a spa day by visiting the My Town Animal Spa, where you can also pick out some new clothes to keep them looking sassy at the animal park.
My Town : Pets has everything you need to take care of your best friend.… View full description on the official store →
If you have a pet or are looking to adopt one soon, My Town : Pets is perfect practice!
Start by adopting your favorite animal from the My Town Animal Shelter, then take them to the vet to get them checked out! Does your new pet need a bath? Give them a spa day by visiting the My Town Animal Spa, where you can also pick out some new clothes to keep them looking sassy at the animal park.
My Town : Pets has everything you need to take care of your best friend.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 268 MB🔞 4+📱 iOS 12.0+🔖 v3.02🔄 updated 1y ago🌐 EN, DE, JA, KO, RU +3📂 News💰 Free🚀 Launched 2017 (9y old)
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $3.99 price point
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 4.00 → 4.40 (improved 0.40★)
2018-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.26★ · reviews +8 high confidence
2017-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.11★ · reviews +9 medium · co-occurring
2017-08
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.11★ · reviews +9 low · multiple changes
2017-08
⭐
Rating ↓ 4.25 → 3.60 (dropped 0.65★)
→ 30 days after: rating +0.11★ · reviews +9 low · multiple changes
2017-08
⭐
Rating ↑ 4.00 → 4.33 (improved 0.33★)
→ 30 days after: rating +0.11★ · reviews +9 low · multiple changes
2017-08
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.11★ · reviews +9 low · multiple changes
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.4642★ | 405 | 4.4642★ this version |
| 🇧🇷 BR | 4.57143★ | 77 | 4.57143★ this version |
| 🇨🇦 CA | 4.43234★ | 303 | 4.43234★ this version |
| 🇩🇪 DE | 4.40196★ | 102 | 4.40196★ this version |
| 🇫🇷 FR | 4.51429★ | 70 | 4.51429★ this version |
| 🇬🇧 GB | 4.53946★ | 773 | 4.53946★ this version |
| 🇮🇳 IN | 4.5★ | 2 | 4.5★ this version |
| 🇯🇵 JP | 4.71053★ | 38 | 4.71053★ this version |
| 🇺🇸 US | 4.52777★ | 4,358 | 4.52777★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My Town : Pets: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by My Town Games LTD
View all →📦 Portfolio summaryBIG studio
13apps·$7.7M/mocombined
✓ Diversified — top app contributes 9%; risk spread across portfolio
About this analysis
Why medium confidence: 4,347 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does My Town make per month?▴
Based on our ML-calibrated revenue forecast, My Town earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is My Town profitable?▴
With estimated build cost $165K and monthly revenue $700K, My Town looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does My Town have?▴
Estimated audience: ~365K lifetime downloads, ~31K monthly active users, and ~13K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like My Town?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is My Town built with?▴
Our heuristic places My Town on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is My Town still actively maintained?▴
Maintenance status: Likely abandoned (72% abandonment risk). Last shipped version was 1+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would My Town sell for?▴
Estimated acquisition value: $13.0M (marketplace range $9.5M – $17.0M). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was My Town last updated?▴
My Town last shipped a new version on 2024-10-16 — more than 1 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes My Town?▴
My Town is published by My Town Games LTD on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My Town's BU Score?▴
My Town has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.