Scuba Fish Hawaii
66
Quality Score
Solid
Scuba Fish Hawaii
Low confidence
✍️ bumetric analysis
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Scuba Fish Hawaii is an iOS app from John P. Hoover in the Travel category, currently rated 5.0★ across 17 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 66: Solid (established niche player). For a Travel app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (475 MB) | +$40K |
| ⚙ Travel complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 16× MRR multiple
💸
~1.5× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
4.0
Market Position
2.0
Growth Velocity
5.0
Defensibility
5.8
Operational Safety
10.0
Founder Strength
6.2
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 5.0★ across 17 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($31K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($9.99)METRIC | +$2,800 | |
| Excellent rating (5.0★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (17 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.7.3
Broken Fishbase link fixed.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Scuba Fish Hawaii
- Developer
- John P. Hoover
- Bundle ID
- com.john.HawaiiFishIDApp2017.scubafish
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.7K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews12 latest · avg 5.0★ · 100.0% 5★ · 0% 1★
5★12 (100%)
4★0 (0%)
3★0 (0%)
2★0 (0%)
1★0 (0%)
+0 ratings/week
Praise: love ×6 great ×5 recommend ×2 perfect ×1 excellent ×1
Top positive
★★★★★ My new 'go to' reference for Hawaii underwater
I love this app, for the price of a laminated card, I can access so much more info, video and identification of the beautiful fish of Hawaii *****…
★★★★★ When ya gotta know that fish!
Saw a fish snorkeling in Maui I could not for the life of me find anywhere to identify, and I’ve got some serious search engine mojo. Was driving me nuts, so bought this app and found it quickly. Love that I can snorkel and come back to re…
Top negative
★★★★★ Love this app!
Studying for the next REEF surveyor level was never easier! I love how Mr. Hoover included the REEF ranking numbers and his pictures are so well-chosen and his descriptions so succinct. Worth every penny.…
★★★★★ I love this app
I'm taking a reef ID class here in Hawaii where I live, swim and snorkel; classification of species and family and the clear photos are better than the syllabus in the class. And the instructor actually recommends this app too. Mahalo …
📈Ratings growth17 ratings+1600% lifetimeShow 3-year history estimate ▾
Tracked (15 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Updated January 2026. Covers 367 fish seen by scuba divers (and all fish seen by snorkelers). Flip through screens like pages of a book or find a fish quickly by color or shape. Up to 5 photos per fish— showing juveniles, males, females, color variations. Videos of each fish too. Save fish you've seen in the Log Book. Sharpen your fish ID skills with flashcard-style Quiz Mode.
- Targeted to scuba divers and advanced snorkelers.
- 366 species / 950+ photos
- Identify fish by color, shape, family group, name (common, scientific, or Hawaiian).
- Videos of all fish (requires internet)… View full description on the official store →
- Targeted to scuba divers and advanced snorkelers.
- 366 species / 950+ photos
- Identify fish by color, shape, family group, name (common, scientific, or Hawaiian).
- Videos of all fish (requires internet)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 475 MB🔞 4+📱 iOS 12.0+🔖 v3.7.3🔄 updated 0d ago🌐 EN📂 Travel💰 Paid
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
💲
Went paid — introduced $9.99 price point
2023-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 5★ | 17 | 5★ this version |
| 🇬🇧 GB | 0★ | 0 | — |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇨🇦 CA | 0★ | 0 | — |
| 🇦🇺 AU | 0★ | 0 | — |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
🔔
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📝 Description
95
BU Score · Transcendent
More by John P. Hoover
View all →📦 Portfolio summaryINDIE studio
5apps·$31K/mocombined
✓ Diversified — top app contributes 37%; risk spread across portfolio
About this analysis
Why low confidence: only 17 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Scuba Fish Hawaii is a small / niche iOS app in the travel space with weak public traction — only 17 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Scuba Fish Hawaii make per month?▴
Our model estimates Scuba Fish Hawaii earns roughly $11K/mo, but with only 17 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Scuba Fish Hawaii?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Scuba Fish Hawaii?▴
Scuba Fish Hawaii is published by John P. Hoover on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Scuba Fish Hawaii's BU Score?▴
Scuba Fish Hawaii has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.