My Little Pony: The Movie
56
Quality Score
Solid
✍️ Bumetric analysis
“
My Little Pony: The Movie is an iOS app from PlayDate Digital in the Food & Drink category, currently rated 4.4★ across 27 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 56: Solid (established niche player). For a Food & Drink app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
13 snapshots on record
Rating
4.4
Reviews
27 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
13
since Sep 2017
🤖Also on Android
$143/mo · 72 ratings · 4.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.6y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (591 MB) | +$40K |
| ⚙ Food & Drink complexity ×1.10 | +$9K |
| ⚙ 9.0y maintenance × ~1-person team | +$54K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 17× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 9.0y proven track record | +20% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
17× MRR
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 591 MB |
| 🏷 Category context | Food & Drink |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Likely abandoned
82%
Last shipped 2025-08-05 · 423 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 1y 1mo since last update | Likely deprioritized |
| 👥 Small user base (27 ratings) + 9.0y old | +10% (solo-project pattern) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
7.6
Product Quality
3.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.2
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.37★ across 27 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 421d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (421d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($125K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($2.99)METRIC | +$2,800 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.4★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (27 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.0.6
This version includes bug fixes and optimizations. This version is ad supported.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Little Pony: The Movie
- Developer
- PlayDate Digital
- Bundle ID
- com.playdatedigital.mlpmovie
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- See What Develops!
- Description
- See What Develops! PlayDate Digital Inc is an emergent publisher of high-quality, interactive, mobile educational software for children. Our products nurture children's emerging literacy and creativity skills by turning digital screens into engaging experiences. Designed in collaboration with leading preschool experts from insights gleaned from years of extensive research, PlayDate Digital content is built in
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/playdatedigital · instagram instagram.com/playdatedigital · twitter twitter.com/playdatedigital · youtube youtube.com/user/PlayDateDigital1
- info@playdatedigital.com
- Phone
- Not found
- Contact page
- playdatedigital.com/contact-us
- About page
- playdatedigital.com/my-little-pony-st…
📈Ratings growth27 ratings+2600% lifetimeShow 3-year history estimate ▾
Tracked (13 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The official storybook app for MY LITTLE PONY: THE MOVIE is here!
In Hasbro’s MY LITTLE PONY THE MOVIE, a new dark force threatens Ponyville, and the Mane 6 – Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy,
and Rarity – embark on an unforgettable journey beyond Equestria where they meet new friends and exciting challenges on a quest to use the magic of friendship and
save their home! Every exhilarating moment comes to interactive life in this wild and magical MY LITTLE PONY app that puts the film in the palm of your hands.… View full description on the official store →
In Hasbro’s MY LITTLE PONY THE MOVIE, a new dark force threatens Ponyville, and the Mane 6 – Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy,
and Rarity – embark on an unforgettable journey beyond Equestria where they meet new friends and exciting challenges on a quest to use the magic of friendship and
save their home! Every exhilarating moment comes to interactive life in this wild and magical MY LITTLE PONY app that puts the film in the palm of your hands.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 591 MB🔞 4+📱 iOS 12.0+🔖 v1.0.6🔄 updated 1y ago🌐 EN📂 Food & Drink💰 Paid🚀 Launched 2017 (9y old)
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $2.99 price point
2026-05
⭐
Rating ↑ 3.00 → 4.35 (improved 1.35★)
2026-03
⭐
Rating ↓ 4.22 → 3.00 (dropped 1.22★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-07
⭐
Rating ↓ 4.50 → 4.00 (dropped 0.50★)
2017-12
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2017-09
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$1.6K/mo high confidence
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 2.33333★ | 3 | 2.33333★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 3★ | 4 | 3★ this version |
| 🇩🇪 DE | 3★ | 2 | 3★ this version |
| 🇫🇷 FR | 5★ | 1 | 5★ this version |
| 🇬🇧 GB | 3.25★ | 4 | 3.25★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.37037★ | 27 | 4.37037★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by PlayDate Digital
View all →📦 Portfolio summaryINDIE studio
18apps·$90K/mocombined
✓ Diversified — top app contributes 6%; risk spread across portfolio
About this analysis
Why low confidence: only 27 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
My Little Pony: The Movie is a small / niche iOS app in the food & drink space with weak public traction — only 27 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does My Little Pony make per month?▴
Our model estimates My Little Pony earns roughly $5.0K/mo, but with only 27 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like My Little Pony?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is My Little Pony built with?▴
Our heuristic places My Little Pony on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is My Little Pony still actively maintained?▴
Maintenance status: Likely abandoned (82% abandonment risk). Last shipped version was 1+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
When was My Little Pony last updated?▴
My Little Pony last shipped a new version on 2025-08-05 — more than 1 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes My Little Pony?▴
My Little Pony is published by PlayDate Digital on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My Little Pony's BU Score?▴
My Little Pony has a BU Score of 56/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.