Reflectly - Journal & AI Diary
70
Quality Score
Strong
Reflectly - Journal & AI Diary
High confidence
✍️ bumetric analysis
“
Reflectly - Journal & AI Diary is an iOS app from Kodeon, Inc. in the Health & Fitness category, currently rated 4.6★ across 81,748 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 70: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (124 MB) | +$29K |
| ⚙ Health & Fitness complexity ×1.40 | +$32K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 18× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
5.7M
Lifetime downloads (US-equivalent)
Monthly active
1.2M
Daily active
435K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 59/100BIG TIERcompetitive but cautiousRevenue Strength
6.1
Product Quality
9.1
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.2
Operational Safety
10.0
Founder Strength
7.0
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.57★ across 81,748 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (81,748 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Mature app (8y old)METRIC | +$1,500 | |
| free trialREVIEW | +$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.0.3
Thank you for downloading Reflectly!
New:
• Bug fixes and performance improvements
New:
• Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Reflectly - Journal & AI Diary
- Developer
- Kodeon, Inc.
- Bundle ID
- com.reflectly.app
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $511/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth81,748 ratings+22% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Reflectly is the #1 journaling app that’s like your best friend. Vent your thoughts & feelings to improve your mood and practice mindfulness. Write down how you feel each day in your own mood diary. It’s the world’s first intelligent journal app & mood tracker that gives you personalized motivation and prompts the more you use it.
THE BEST JOURNAL APP FOR SELF-CARE AND MINDFULNESS
How you’re feeling on a daily basis matters. Reflectly is a personal journal driven by AI to help you deal with negative thoughts and increase positivity.… View full description on the official store →
THE BEST JOURNAL APP FOR SELF-CARE AND MINDFULNESS
How you’re feeling on a daily basis matters. Reflectly is a personal journal driven by AI to help you deal with negative thoughts and increase positivity.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 124 MB🔞 4+📱 iOS 16.0+🔖 v5.0.3🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v5.0.0 → v5.0.3
→ 30 days after: reviews −22 high confidence
2026-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.56691★ | 81,711 | 4.56691★ this version |
| 🇬🇧 GB | 4.45211★ | 17,779 | 4.45211★ this version |
| 🇩🇪 DE | 4.38744★ | 2,181 | 4.38744★ this version |
| 🇫🇷 FR | 4.49246★ | 597 | 4.49246★ this version |
| 🇯🇵 JP | 4.2716★ | 81 | 4.2716★ this version |
| 🇨🇦 CA | 4.30814★ | 9,288 | 4.30814★ this version |
| 🇦🇺 AU | 4.33547★ | 6,051 | 4.33547★ this version |
| 🇧🇷 BR | 4.4902★ | 561 | 4.4902★ this version |
| 🇮🇳 IN | 4.43692★ | 428 | 4.43692★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Reflectly - Journal & AI Diary: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Kodeon, Inc.
View all →📦 Portfolio summaryINDIE studio
10apps·$32K/mocombined
Lead-app heavy — top app contributes 58%
About this analysis
Why high confidence: 81,748 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Reflectly - Journal & AI Diary make per month?▴
Based on our ML-calibrated revenue forecast, Reflectly - Journal & AI Diary earns approximately $510/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Reflectly - Journal & AI Diary?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Reflectly - Journal & AI Diary?▴
Reflectly - Journal & AI Diary is published by Kodeon, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Reflectly - Journal & AI Diary's BU Score?▴
Reflectly - Journal & AI Diary has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.