MacrosFirst - Macro Tracker
80
Quality Score
Excellent
MacrosFirst - Macro Tracker
by MacrosFirst, Inc.
High confidence
✍️ Bumetric analysis
“
MacrosFirst - Macro Tracker is an iOS app from MacrosFirst, Inc. in the Health & Fitness category, currently rated 4.9★ across 15,850 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 80: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
190 snapshots on record
Rating
4.9
Reviews
15,850 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
190
since Sep 2022
ONE-TIME · BUILD
💰 Estimated build cost
$180K
↳ What it cost to build · not monthly revenue
Likely range $135K – $245K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (206 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
| ⚙ 9.2y maintenance × ~1-person team | +$55K |
Total estimate
$180K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 23× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 9.2y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
23× MRR
👥 Estimated audience size
775K
Lifetime downloads (US-equivalent)
Monthly active
97K
Daily active
33K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 9.2y of rating accumulation | -30% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 206 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-06 · 18 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 18 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
9.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.3
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 15,850 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($38K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 16 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (15,850 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.1.767
New Features:
• A completely rebuilt nutrition label scanner. It previously handled only U.S. and Canadian labels; now it reads any label format, in any language, with dramatically better accuracy. Available to Plus members.
• MacrosFirst now speaks Spanish and Portuguese.… Full release notes →
• A completely rebuilt nutrition label scanner. It previously handled only U.S. and Canadian labels; now it reads any label format, in any language, with dramatically better accuracy. Available to Plus members.
• MacrosFirst now speaks Spanish and Portuguese.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MacrosFirst - Macro Tracker
- Developer
- MacrosFirst, Inc.
- Bundle ID
- com.ha.prepsmart
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- 🇺🇸#77 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth21,712 ratings+4757% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #77 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#77 now · best #77 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
MacrosFirst is the most powerful macro tracker, food logger, calorie counter, and meal planner—designed to help you easily achieve your health and fitness goals, no matter your diet or fitness level.
[ SET & TRACK YOUR MACRO GOALS ]
• Create custom daily and meal-level macro goals, including unlimited custom meals, to fit any schedule or diet plan.
[ AUTO-CALCULATE SERVING SIZES ]
• Automatically calculate serving sizes to hit your specific macro targets with precision.
[ LOG FOODS & MEALS IN SECONDS ]… View full description on the official store →
[ SET & TRACK YOUR MACRO GOALS ]
• Create custom daily and meal-level macro goals, including unlimited custom meals, to fit any schedule or diet plan.
[ AUTO-CALCULATE SERVING SIZES ]
• Automatically calculate serving sizes to hit your specific macro targets with precision.
[ LOG FOODS & MEALS IN SECONDS ]… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 206 MB🔞 12+📱 iOS 16.0+🔖 v2.1.767🔄 updated 2w ago🌐 EN📂 Health & Fitness💰 Paid🚀 Launched 2017 (9y old)
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v2.1.729 → v2.1.767
→ 30 days after: reviews +1,260 high confidence
2026-08
🔧
Shipped update — v2.1.698 → v2.1.729
→ 30 days after: reviews +2,748 high confidence
2026-07
🔧
Shipped update — v2.1.645 → v2.1.698
→ 30 days after: reviews +3,044 medium · co-occurring
2026-06
🔧
Shipped update — v2.1.590 → v2.1.645
→ 30 days after: reviews +3,114 high confidence
2026-05
🔧
Shipped update — v? → v2.1.590
→ 30 days after: reviews +3,245 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,687 high confidence
2026-04
⭐
Rating ↑ 4.20 → 4.86 (improved 0.66★)
→ 30 days after: reviews +1,687 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$36.9K/mo · rating +0.65★ · reviews +13,673 high confidence
2023-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +10 high confidence
2023-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +9 high confidence
2023-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.06★ · reviews +11 medium · co-occurring
2023-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$82/mo · rating +0.05★ · reviews +31 medium · co-occurring
2022-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.10★ · reviews +11 high confidence
2022-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.16★ · reviews +9 high confidence
2022-09
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.16★ · reviews +9 high confidence
2022-09
⭐
Rating ↓ 5.00 → 4.63 (dropped 0.37★)
→ 30 days after: rating −0.16★ · reviews +9 high confidence
2022-09
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.78803★ | 368 | 4.78803★ this version |
| 🇧🇷 BR | 5★ | 8 | 5★ this version |
| 🇨🇦 CA | 4.82179★ | 1,386 | 4.82179★ this version |
| 🇩🇪 DE | 4.87129★ | 101 | 4.87129★ this version |
| 🇫🇷 FR | 4.8125★ | 32 | 4.8125★ this version |
| 🇬🇧 GB | 4.83876★ | 676 | 4.83876★ this version |
| 🇮🇳 IN | 4.80597★ | 67 | 4.80597★ this version |
| 🇯🇵 JP | 2.75★ | 4 | 2.75★ this version |
| 🇺🇸 US | 4.86266★ | 21,902 | 4.86266★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for MacrosFirst - Macro Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 15,850 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does MacrosFirst - Macro Tracker make per month?▴
Based on our ML-calibrated revenue forecast, MacrosFirst - Macro Tracker earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is MacrosFirst - Macro Tracker profitable?▴
With estimated build cost $180K and monthly revenue $5.0K, MacrosFirst - Macro Tracker looks break-even-grade — payback period sits around 3.0 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does MacrosFirst - Macro Tracker have?▴
Estimated audience: ~775K lifetime downloads, ~97K monthly active users, and ~33K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like MacrosFirst - Macro Tracker?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is MacrosFirst - Macro Tracker built with?▴
Our heuristic places MacrosFirst - Macro Tracker on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is MacrosFirst - Macro Tracker still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 18 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would MacrosFirst - Macro Tracker sell for?▴
Estimated acquisition value: $125K (marketplace range $75K – $150K). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was MacrosFirst - Macro Tracker last updated?▴
MacrosFirst - Macro Tracker last shipped a new version on 2026-09-06 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes MacrosFirst - Macro Tracker?▴
MacrosFirst - Macro Tracker is published by MacrosFirst, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MacrosFirst - Macro Tracker's BU Score?▴
MacrosFirst - Macro Tracker has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.