Fresha for customers
73
Quality Score
Strong
✍️ Bumetric analysis
“
Fresha for customers is an iOS app from Fresha.com Holding Inc. in the Lifestyle category, currently rated 4.9★ across 48,772 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 73: Strong (healthy traction). For a Lifestyle app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
39 snapshots on record
Rating
4.9
Reviews
48,772 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
39
since Apr 2026
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (142 MB) | +$36K |
| ⚙ Lifestyle complexity ×1.05 | +$4K |
| ⚙ 8.8y maintenance × ~1-person team | +$52K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 21× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 8.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
21× MRR
👥 Estimated audience size
3.8M
Lifetime downloads (US-equivalent)
Monthly active
285K
Daily active
57K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Lifestyle engagement | ~110 installs / rating |
| 📅 8.8y of rating accumulation | -30% |
| 🔁 Lifestyle D30 retention | 13% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 142 MB |
| 🏷 Category context | Lifestyle |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-02 · 28 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 28 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
4.7
Product Quality
8.3
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
5.7
Market Position
2.0
Operational Safety
7.2
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.91★ across 48,772 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -0.51 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (48,772 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (34 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.52.0
What's New?
Performance improvements and feature tweaks to make your booking experience as easy as possible
Performance improvements and feature tweaks to make your booking experience as easy as possible
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fresha for customers
- Developer
- Fresha.com Holding Inc.
- Bundle ID
- com.fresha.Fresha
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- 4+
- Languages
- SQ, AR, BG, HR, CS, DA, NL, EN, FI, FR, DE, EL, HU, ID, IT, JA, KO, LT, MS, NB, PL, PT, RO, RU, SR, ZH, SL, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Lifestyle
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth58,446 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter11 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
With 700 million+ appointments booked to date, 100,000 businesses registered and over 450,000 stylists and professionals to choose from, Fresha is the simplest, most reliable way to book salon, beauty, hair, health and wellness appointments near you.
FIND & BOOK APPOINTMENTS
Book a haircut, massage or wax, discover beauty and spa treatments or even book an appointment for a new tattoo.
WHY FRESHA?
Discover the best hairdressers, salons, spas and more near you
View appointment availability in real-time
Book and receive confirmation in an instant… View full description on the official store →
FIND & BOOK APPOINTMENTS
Book a haircut, massage or wax, discover beauty and spa treatments or even book an appointment for a new tattoo.
WHY FRESHA?
Discover the best hairdressers, salons, spas and more near you
View appointment availability in real-time
Book and receive confirmation in an instant… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 142 MB🔞 4+📱 iOS 17.0+🔖 v3.52.0🔄 updated 4w ago🌐 SQ, AR, BG, HR, CS +29📂 Lifestyle💰 Paid🚀 Launched 2017 (8y old)
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v3.43.0 → v3.52.0
→ 30 days after: reviews +2,738 medium · co-occurring
2026-07
🔧
Shipped update — v3.42.0 → v3.43.0
→ 30 days after: reviews +3,987 high confidence
2026-07
🔧
Shipped update — v3.40.0 → v3.42.0
→ 30 days after: revenue +$97/mo · reviews +2,163 medium · co-occurring
2026-07
🔧
Shipped update — v3.39.1 → v3.40.0
→ 30 days after: revenue +$97/mo · reviews +2,954 medium · co-occurring
2026-07
🔧
Shipped update — v3.36.0 → v3.39.1
→ 30 days after: revenue +$97/mo · reviews +3,423 medium · co-occurring
2026-06
🔧
Shipped update — v3.35.0 → v3.36.0
→ 30 days after: revenue +$97/mo · reviews +2,851 high confidence
2026-06
🔧
Shipped update — v3.34.0 → v3.35.0
→ 30 days after: reviews +2,987 medium · co-occurring
2026-05
🔧
Shipped update — v3.33.0 → v3.34.0
→ 30 days after: reviews +2,933 medium · co-occurring
2026-05
📈
Crossed 50,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +2,933 medium · co-occurring
2026-05
🔧
Shipped update — v3.32.0 → v3.33.0
→ 30 days after: reviews +3,267 medium · co-occurring
2026-05
🔧
Shipped update — v3.31.10 → v3.32.0
→ 30 days after: reviews +3,794 high confidence
2026-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +2,577 high confidence
🗣
Voice of Customer
Based on 422 reviews across 8 markets● 76% positive · ● 9% neutral · ● 15% negative · Rating drift: -0.51★ (declining — recent 50: 4.4★ vs lifetime: 4.91★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.68
🇧🇷 BR
+0.62
🇦🇺 AU
+0.59
🇩🇪 DE
+0.57
🇺🇸 US
+0.49
🇨🇦 CA
+0.47
🇮🇳 IN
+0.41
🇫🇷 FR
+0.36
Top praise themes
highly recommend ×22 easy book ×16 amazing job ×10 nail salon ×8 customer service ×7 book appointments ×6 lashes done ×6 anywhere else ×6
Top complaint themes
gift card ×9 credit card ×6 doesn work ×6 book appointment ×5 user friendly ×4 area code ×3 booked appointment ×3 customer service ×3
Risk signals
Fraud / scam mentions: 0.7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.88049★ | 43,043 | 4.88049★ this version |
| 🇧🇷 BR | 4.94071★ | 877 | 4.94071★ this version |
| 🇨🇦 CA | 4.88856★ | 24,884 | 4.88856★ this version |
| 🇩🇪 DE | 4.93018★ | 1,103 | 4.93018★ this version |
| 🇫🇷 FR | 4.8695★ | 3,724 | 4.8695★ this version |
| 🇬🇧 GB | 4.90792★ | 94,329 | 4.90792★ this version |
| 🇮🇳 IN | 4.85714★ | 413 | 4.85714★ this version |
| 🇯🇵 JP | 4.84975★ | 406 | 4.84975★ this version |
| 🇺🇸 US | 4.91023★ | 60,023 | 4.91023★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Fresha for customers: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Fresha.com Holding Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$10K/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why high confidence: 48,772 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Fresha for customers make per month?▴
Based on our ML-calibrated revenue forecast, Fresha for customers earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Fresha for customers profitable?▴
With estimated build cost $145K and monthly revenue $5.0K, Fresha for customers looks break-even-grade — payback period sits around 2.4 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Fresha for customers have?▴
Estimated audience: ~3.8M lifetime downloads, ~285K monthly active users, and ~57K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Fresha for customers?▴
Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Fresha for customers built with?▴
Our heuristic places Fresha for customers on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Fresha for customers still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 28 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Fresha for customers sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Fresha for customers last updated?▴
Fresha for customers last shipped a new version on 2026-09-02 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Fresha for customers?▴
Fresha for customers is published by Fresha.com Holding Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fresha for customers's BU Score?▴
Fresha for customers has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.