stoic. journal & mental health
81
Quality Score
Excellent
✍️ bumetric analysis
“
stoic. journal & mental health is an iOS app from Stoic app inc. in the Health & Fitness category, currently rated 4.8★ across 34,522 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 81: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$172/mo · 2K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (303 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $475K – $800K · 19× MRR multiple
💸
~4.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
2.4M
Lifetime downloads (US-equivalent)
Monthly active
525K
Daily active
180K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.6
Market Position
2.0
Growth Velocity
5.0
Defensibility
5.7
Operational Safety
10.0
Founder Strength
5.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 34,522 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($32K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 17 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (34,522 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.14
dear stoics,
a big one this time: stoic now offers lifetime access - pay once and it's yours for good. you'll find it right next to the usual plans. here's what else is new:
- ideas are now quotes - same tab, a name that finally says what it is.… Full release notes →
a big one this time: stoic now offers lifetime access - pay once and it's yours for good. you'll find it right next to the usual plans. here's what else is new:
- ideas are now quotes - same tab, a name that finally says what it is.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- stoic. journal & mental health
- Developer
- Stoic app inc.
- Bundle ID
- com.mlobodzinski.Stoic
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, PL, ES, SV
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $32.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth34,522 ratings+15% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
stoic is your mental health companion – it helps you understand your emotions and provides insights on how to be happier, more productive, and overcome obstacles.
At its heart, stoic helps you prepare for your day in the morning and reflect on your day in the evening. In the process, we also guide you to journal with thought-provoking prompts, build better habits, track your moods, and more.
** ‘Featured App of the Day’ - Apple **
* Join over 4 million stoics bettering their lives *
“I have never used a journal app that has impacted my life so much. It's my best friend.” – Michael… View full description on the official store →
At its heart, stoic helps you prepare for your day in the morning and reflect on your day in the evening. In the process, we also guide you to journal with thought-provoking prompts, build better habits, track your moods, and more.
** ‘Featured App of the Day’ - Apple **
* Join over 4 million stoics bettering their lives *
“I have never used a journal app that has impacted my life so much. It's my best friend.” – Michael… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 303 MB🔞 4+📱 iOS 17.0+🔖 v2026.14🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +3📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v2026.12 → v2026.14
→ 30 days after: revenue +$27.0K/mo · reviews +288 medium · co-occurring
2026-06
🔧
Shipped update — v2026.10 → v2026.12
→ 30 days after: reviews +363 high confidence
2026-04
⭐
Rating ↑ 4.25 → 4.82 (improved 0.57★)
→ 30 days after: reviews +168 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +168 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.7K/mo · rating +0.56★ · reviews +33,741 medium · co-occurring
2024-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +25 high confidence
2024-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ · reviews +41 high confidence
2024-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +27 high confidence
2024-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.06★ · reviews +64 high confidence
2024-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.09★ · reviews +37 high confidence
2024-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +21 medium · co-occurring
2023-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.10★ · reviews +21 medium · co-occurring
2023-12
⭐
Rating ↑ 4.00 → 4.33 (improved 0.33★)
→ 30 days after: rating −0.10★ · reviews +21 low · multiple changes
2023-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.10★ · reviews +21 medium · co-occurring
2023-12
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
→ 30 days after: rating −0.10★ · reviews +21 medium · co-occurring
🧪
Tech & Domain Intel — getstoic.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.81917★ | 35,149 | 4.81917★ this version |
| 🇬🇧 GB | 4.79598★ | 4,823 | 4.79598★ this version |
| 🇩🇪 DE | 4.73636★ | 5,625 | 4.73636★ this version |
| 🇫🇷 FR | 4.74029★ | 3,631 | 4.74029★ this version |
| 🇯🇵 JP | 4.8045★ | 133 | 4.8045★ this version |
| 🇨🇦 CA | 4.78533★ | 4,393 | 4.78533★ this version |
| 🇦🇺 AU | 4.78186★ | 3,186 | 4.78186★ this version |
| 🇧🇷 BR | 4.89738★ | 1,189 | 4.89738★ this version |
| 🇮🇳 IN | 4.79412★ | 3,060 | 4.79412★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for stoic. journal & mental health: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Stoic app inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$32K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 34,522 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does stoic. journal & mental health make per month?▴
Based on our ML-calibrated revenue forecast, stoic. journal & mental health earns approximately $32K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like stoic. journal & mental health?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes stoic. journal & mental health?▴
stoic. journal & mental health is published by Stoic app inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is stoic. journal & mental health's BU Score?▴
stoic. journal & mental health has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.