📊 29K iOS Apps Tracked Updated 3 min ago ⚡ Revenue Forecasts
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67
BU Score
Solid

Nest Payroll

4.7 ✍️ Editor
✍️ BU Analytics Review

Nest Payroll is an iOS app from Felicity Inc in the Finance category, currently rated 4.7★ across 115 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 67Solid (established niche player). For a Finance app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
subscriptionREVIEW
+$2,500
premiumREVIEW
+$2,200
Excellent rating (4.7★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
securityREVIEW
+$1,800
highly recommendREVIEW
+$1,400
free trialREVIEW
+$1,200
support teamREVIEW
+$900
Established app (6y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
Early-stage install base (115 ratings)METRIC
+$400
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 24
Aug 24
Jan 25
Feb 25
Mar 25
Aug 25
Sep 25

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 33 MB🔞 4+📱 iOS 16.0+🔖 v1.44🔄 updated 11mo ago🌐 EN📂 Finance💰 Paid🚀 Launched 2019 (6y old)

📝 About this app

Do you pay your nanny/nanny share, caregiver, aide, housekeeper or babysitter (or any household employee) over $2,700/year? If so, Nest Payroll was made for you.

Nest Payroll simplifies a complex tax and payroll process into the easiest and most affordable full-service solution.

Setup takes 5 minutes.
You get walked through three easy steps to get going.
After adding your employee, it takes seconds to pay them each week.
Professional pay stubs are automatically emailed to your employee

All tax work is completed behind the scenes so you don't do anything. This includes setting up your federal EIN, state accounts, state and federal reporting and filing each quarter, W-2s at year-end for your employees and a signature-ready Schedule H that goes with your personal taxes each April.

Nest Payroll:
- Allows you to easily handle catch-up for your employee if needed.
- Establishes your federal and state tax IDs.
- Submits New Hire reports on your behalf.
- Prepares and files your quarterly payroll taxes.
- Payroll taxes are debited directly from your bank account by the IRS and your state.
- Each January, we prepare W-2s for you to give to your employees, file your W-3, and provide a signature-ready Schedule H for your personal tax return.
- Pay employees anytime without deadlines or cutoffs, as often as you need.
- Pay employees the take home wage amount quickly via Cash App or Venmo integrated right from the paystub, or use your favorite mobile payment app or write a check.
- Employees receive professional pay stubs automatically.
- Track sick time and paid time off.
- Reimburse your employee's health insurance premiums, reducing taxes for both of you.
- Weekly paycheck reminders keep things timely.
- In app notifications when documents (W-2s, Schedule H, etc.) are ready or when filing and tax payments are happening.
- Tax summaries, documents and payroll history at your fingertips right in the app.
- Payroll Calculator to estimate taxes and take home pay. It simplifies budgeting your care costs & makes hourly wage discussions easier & more transparent.
- Professional concierge service: Text, call or email right from the app.

Simple and affordable pricing.
- No contract required, cancel anytime.
- No free trial with Apple subscriptions.
- Household employees only. Businesses are not supported.

HOUSEHOLD EMPLOYER TAX REQUIREMENTS
If you’re paying over $2,700 in a year, which is only $52/week, did you know it’s the law to pay above board? Many people think nannies, caregivers and housekeepers are independent contractors. They are actually your employees, even if they only work part-time or for multiple families. The IRS is really clear that you are required to withhold and pay employer taxes.

That sounds complicated and hard to do, and that’s where we come in. We believe you deserve an easy way to pay legally so you’re always above board.

We created Nest Payroll, a native iOS app for your iPhone or iPad, which takes care of all your tax work, while making payday a cinch.

Why does paying on the books even matter?

It benefits everyone: Your employee receives the safety net of unemployment insurance, Social Security, Medicare, the ability to build credit, and verifiable income for basic needs like renting an apartment. You’ll sleep better knowing you’re protected from fines, penalties, wage theft lawsuits and risk to your professional career that can be triggered when a former employee files for unemployment.

You might think it’s expensive to pay employer taxes, but it really isn’t too bad! It’s about 10% more, which is well worth the peace of mind you’ll get for following the law.

And paying above board means you can take advantage of tax credits for dependent care. Many families even break even.

https://nestpayroll.com/terms-of-service
https://nestpayroll.com/privacy-policy-app-link
Support URL
https://nestpayroll.com/support

🆕 What's New · v1.44

performance and bug fixes.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Nest Payroll
Developer
Felicity Inc
Bundle ID
com.felicity-inc.NestPayroll
App Store URL
Open in App Store
Category
Finance
Content rating
4+
Languages
EN

Company

Website
www.nestpayroll.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$69.2K/mo
Top-grossing rank
Outside top 100 in US Finance
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
📈Ratings growth115 ratings+11400% lifetimeShow 3-year history estimate ▾Feb 2020Nov 2023May 2026
Tracked (45 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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