67
BU Score
Solid
Nest Payroll
✍️ BU Analytics Review
“
Nest Payroll is an iOS app from Felicity Inc in the Finance category, currently rated 4.7★ across 115 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 67 — Solid (established niche player). For a Finance app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| securityREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| free trialREVIEW | +$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (115 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 24
Aug 24
Jan 25
Feb 25
Mar 25
Aug 25
Sep 25
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 33 MB🔞 4+📱 iOS 16.0+🔖 v1.44🔄 updated 11mo ago🌐 EN📂 Finance💰 Paid🚀 Launched 2019 (6y old)
📝 About this app
Do you pay your nanny/nanny share, caregiver, aide, housekeeper or babysitter (or any household employee) over $2,700/year? If so, Nest Payroll was made for you.
Nest Payroll simplifies a complex tax and payroll process into the easiest and most affordable full-service solution.
Setup takes 5 minutes.
You get walked through three easy steps to get going.
After adding your employee, it takes seconds to pay them each week.
Professional pay stubs are automatically emailed to your employee
All tax work is completed behind the scenes so you don't do anything. This includes setting up your federal EIN, state accounts, state and federal reporting and filing each quarter, W-2s at year-end for your employees and a signature-ready Schedule H that goes with your personal taxes each April.
Nest Payroll:
- Allows you to easily handle catch-up for your employee if needed.
- Establishes your federal and state tax IDs.
- Submits New Hire reports on your behalf.
- Prepares and files your quarterly payroll taxes.
- Payroll taxes are debited directly from your bank account by the IRS and your state.
- Each January, we prepare W-2s for you to give to your employees, file your W-3, and provide a signature-ready Schedule H for your personal tax return.
- Pay employees anytime without deadlines or cutoffs, as often as you need.
- Pay employees the take home wage amount quickly via Cash App or Venmo integrated right from the paystub, or use your favorite mobile payment app or write a check.
- Employees receive professional pay stubs automatically.
- Track sick time and paid time off.
- Reimburse your employee's health insurance premiums, reducing taxes for both of you.
- Weekly paycheck reminders keep things timely.
- In app notifications when documents (W-2s, Schedule H, etc.) are ready or when filing and tax payments are happening.
- Tax summaries, documents and payroll history at your fingertips right in the app.
- Payroll Calculator to estimate taxes and take home pay. It simplifies budgeting your care costs & makes hourly wage discussions easier & more transparent.
- Professional concierge service: Text, call or email right from the app.
Simple and affordable pricing.
- No contract required, cancel anytime.
- No free trial with Apple subscriptions.
- Household employees only. Businesses are not supported.
HOUSEHOLD EMPLOYER TAX REQUIREMENTS
If you’re paying over $2,700 in a year, which is only $52/week, did you know it’s the law to pay above board? Many people think nannies, caregivers and housekeepers are independent contractors. They are actually your employees, even if they only work part-time or for multiple families. The IRS is really clear that you are required to withhold and pay employer taxes.
That sounds complicated and hard to do, and that’s where we come in. We believe you deserve an easy way to pay legally so you’re always above board.
We created Nest Payroll, a native iOS app for your iPhone or iPad, which takes care of all your tax work, while making payday a cinch.
Why does paying on the books even matter?
It benefits everyone: Your employee receives the safety net of unemployment insurance, Social Security, Medicare, the ability to build credit, and verifiable income for basic needs like renting an apartment. You’ll sleep better knowing you’re protected from fines, penalties, wage theft lawsuits and risk to your professional career that can be triggered when a former employee files for unemployment.
You might think it’s expensive to pay employer taxes, but it really isn’t too bad! It’s about 10% more, which is well worth the peace of mind you’ll get for following the law.
And paying above board means you can take advantage of tax credits for dependent care. Many families even break even.
https://nestpayroll.com/terms-of-service
https://nestpayroll.com/privacy-policy-app-link
Support URL
https://nestpayroll.com/support
Nest Payroll simplifies a complex tax and payroll process into the easiest and most affordable full-service solution.
Setup takes 5 minutes.
You get walked through three easy steps to get going.
After adding your employee, it takes seconds to pay them each week.
Professional pay stubs are automatically emailed to your employee
All tax work is completed behind the scenes so you don't do anything. This includes setting up your federal EIN, state accounts, state and federal reporting and filing each quarter, W-2s at year-end for your employees and a signature-ready Schedule H that goes with your personal taxes each April.
Nest Payroll:
- Allows you to easily handle catch-up for your employee if needed.
- Establishes your federal and state tax IDs.
- Submits New Hire reports on your behalf.
- Prepares and files your quarterly payroll taxes.
- Payroll taxes are debited directly from your bank account by the IRS and your state.
- Each January, we prepare W-2s for you to give to your employees, file your W-3, and provide a signature-ready Schedule H for your personal tax return.
- Pay employees anytime without deadlines or cutoffs, as often as you need.
- Pay employees the take home wage amount quickly via Cash App or Venmo integrated right from the paystub, or use your favorite mobile payment app or write a check.
- Employees receive professional pay stubs automatically.
- Track sick time and paid time off.
- Reimburse your employee's health insurance premiums, reducing taxes for both of you.
- Weekly paycheck reminders keep things timely.
- In app notifications when documents (W-2s, Schedule H, etc.) are ready or when filing and tax payments are happening.
- Tax summaries, documents and payroll history at your fingertips right in the app.
- Payroll Calculator to estimate taxes and take home pay. It simplifies budgeting your care costs & makes hourly wage discussions easier & more transparent.
- Professional concierge service: Text, call or email right from the app.
Simple and affordable pricing.
- No contract required, cancel anytime.
- No free trial with Apple subscriptions.
- Household employees only. Businesses are not supported.
HOUSEHOLD EMPLOYER TAX REQUIREMENTS
If you’re paying over $2,700 in a year, which is only $52/week, did you know it’s the law to pay above board? Many people think nannies, caregivers and housekeepers are independent contractors. They are actually your employees, even if they only work part-time or for multiple families. The IRS is really clear that you are required to withhold and pay employer taxes.
That sounds complicated and hard to do, and that’s where we come in. We believe you deserve an easy way to pay legally so you’re always above board.
We created Nest Payroll, a native iOS app for your iPhone or iPad, which takes care of all your tax work, while making payday a cinch.
Why does paying on the books even matter?
It benefits everyone: Your employee receives the safety net of unemployment insurance, Social Security, Medicare, the ability to build credit, and verifiable income for basic needs like renting an apartment. You’ll sleep better knowing you’re protected from fines, penalties, wage theft lawsuits and risk to your professional career that can be triggered when a former employee files for unemployment.
You might think it’s expensive to pay employer taxes, but it really isn’t too bad! It’s about 10% more, which is well worth the peace of mind you’ll get for following the law.
And paying above board means you can take advantage of tax credits for dependent care. Many families even break even.
https://nestpayroll.com/terms-of-service
https://nestpayroll.com/privacy-policy-app-link
Support URL
https://nestpayroll.com/support
🆕 What's New · v1.44
performance and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nest Payroll
- Developer
- Felicity Inc
- Bundle ID
- com.felicity-inc.NestPayroll
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.nestpayroll.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $69.2K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth115 ratings+11400% lifetimeShow 3-year history estimate ▾
Tracked (45 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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