Malwarebytes - Mobile Security
80
Quality Score
Excellent
✍️ Bumetric analysis
“
Malwarebytes - Mobile Security is an iOS app from Malwarebytes in the Utilities category, currently rated 4.5★ across 99,930 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$631K
per month
→
12-mo forecast
$668K – $1029K
per month
→
24-mo forecast
$799K – $1484K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
535 snapshots on record
Rating
4.5
Reviews
99,930 reviews
Forecast Revenue / mo
$631K
Snapshots tracked
535
since Nov 2025
🤖Also on Android
$246/mo · 672K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (125 MB) | +$29K |
| ⚙ Utilities complexity ×0.85 | $-12053 |
Total estimate
$70K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$9.0M
↳ What it would sell for · not monthly revenue
Marketplace range $7.0M – $12.0M · 15× MRR multiple
💸
~129× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
19.5M
Lifetime downloads (US-equivalent)
Monthly active
3.9M
Daily active
780K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$631K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$622K – $841K
12 months
$668K – $1.0M
24 months
$799K – $1.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.5
Product Quality
9.1
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
5.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $252K - $1388K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.54★ across 99,930 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $11.4M-$20.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 18 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (99,930 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.31
Our icon just got some depth, watch it tilt in 3D as you move your phone.
And in case you missed it: sharing something suspicious is now easier. Tap Share in any app to send a link, image, or message straight to Scam Guard for an instant safety check.
And in case you missed it: sharing something suspicious is now easier. Tap Share in any app to send a link, image, or message straight to Scam Guard for an instant safety check.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Malwarebytes - Mobile Security
- Developer
- Malwarebytes
- Bundle ID
- com.malwarebytes.Malwarebytes
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, PL, PT, RU, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $631K/mo
- Top-grossing rank
- 🇨🇦#27 /100 🇺🇸#36 /100 🇮🇳#45 /100 🇬🇧#62 /100 🇦🇺#71 /100 🇩🇪#84 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth108,311 ratings+22654% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇨🇦CA#27 /100
🇺🇸US#36 /100
🇮🇳IN#45 /100
🇬🇧GB#62 /100
🇦🇺AU#71 /100
🇩🇪DE#84 /100
📊Category Rank Trajectory#27 now · best #27 · worst #28
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Malwarebytes delivers mobile security and digital protection for your device, helping defend against online scams, unsafe websites, unwanted ads, suspicious calls, identity risks, and more. From banking and insurance to photos, messages, and personal accounts, your phone carries some of your most important information. Malwarebytes helps keep it protected with simple, smart security.
Malwarebytes is designed for everybody: professionals, families, and first-time smartphone users. No complicated setup. No IT expertise needed. Just easy protection that helps safeguard your digital life.… View full description on the official store →
Malwarebytes is designed for everybody: professionals, families, and first-time smartphone users. No complicated setup. No IT expertise needed. Just easy protection that helps safeguard your digital life.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 125 MB🔞 4+📱 iOS 18.0+🔖 v5.31🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +4📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v5.28 → v5.31
→ 30 days after: reviews +2,556 high confidence
2026-07
🔧
Shipped update — v5.27 → v5.28
→ 30 days after: reviews +1,716 high confidence
2026-07
🔧
Shipped update — v5.26 → v5.27
→ 30 days after: revenue +$44.2K/mo · reviews +2,694 high confidence
2026-06
🔧
Shipped update — v5.25 → v5.26
→ 30 days after: revenue +$44.2K/mo · reviews +2,513 high confidence
2026-05
🔧
Shipped update — v5.24.1 → v5.25
→ 30 days after: reviews +2,360 medium · co-occurring
2026-05
📈
Crossed 100,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +2,399 low · multiple changes
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,839 medium · co-occurring
2026-05
⭐
Rating ↑ 2.92 → 4.54 (improved 1.62★)
→ 30 days after: reviews +1,839 medium · co-occurring
2026-03
⭐
Rating ↑ 2.91 → 4.60 (improved 1.69★)
→ 30 days after: revenue +$1.0K/mo · reviews +28 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.0K/mo · reviews +28 high confidence
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.8K/mo · rating −0.07★ · reviews +165 high confidence
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.4K/mo · rating −0.36★ · reviews +155 high confidence
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$4.1K/mo · rating +1.89★ · reviews +116 low · multiple changes
2025-11
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
→ 30 days after: revenue +$4.0K/mo · rating +1.85★ · reviews +114 low · multiple changes
2025-11
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: revenue +$3.8K/mo · rating +1.82★ · reviews +107 low · multiple changes
2025-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$3.7K/mo · rating +1.86★ · reviews +105 low · multiple changes
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.54714★ | 2,535 | 4.54714★ this version |
| 🇧🇷 BR | 4.77233★ | 347 | 4.77233★ this version |
| 🇨🇦 CA | 4.4808★ | 7,579 | 4.4808★ this version |
| 🇩🇪 DE | 4.60283★ | 1,196 | 4.60283★ this version |
| 🇫🇷 FR | 4.63535★ | 894 | 4.63535★ this version |
| 🇬🇧 GB | 4.55355★ | 3,716 | 4.55355★ this version |
| 🇮🇳 IN | 4.63889★ | 72 | 4.63889★ this version |
| 🇯🇵 JP | 4.4507★ | 71 | 4.4507★ this version |
| 🇺🇸 US | 4.52665★ | 109,181 | 4.52665★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Malwarebytes - Mobile Security: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Malwarebytes
View all →📦 Portfolio summaryBIG studio
4apps·$1.3M/mocombined
Lead-app heavy — top app contributes 53%
About this analysis
Why high confidence: 99,930 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Malwarebytes - Mobile Security make per month?▴
Based on our ML-calibrated revenue forecast, Malwarebytes - Mobile Security earns approximately $631K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Malwarebytes - Mobile Security profitable?▴
With estimated build cost $70K and monthly revenue $631K, Malwarebytes - Mobile Security looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Malwarebytes - Mobile Security have?▴
Estimated audience: ~19.5M lifetime downloads, ~3.9M monthly active users, and ~780K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Malwarebytes - Mobile Security?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Malwarebytes - Mobile Security sell for?▴
Estimated acquisition value: $9.0M (marketplace range $7.0M – $12.0M). Calculated as 15× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Malwarebytes - Mobile Security?▴
Malwarebytes - Mobile Security is published by Malwarebytes on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Malwarebytes - Mobile Security's BU Score?▴
Malwarebytes - Mobile Security has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.