EASY peasy: English for Kids
59
Quality Score
Solid
EASY peasy: English for Kids
Medium confidence
✍️ bumetric analysis
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EASY peasy: English for Kids is an iOS app from wonderkind GmbH in the News category, currently rated 4.4★ across 1,004 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 59: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$352/mo · 401 ratings · 3.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (231 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
👥 Estimated audience size
120K
Lifetime downloads (US-equivalent)
Monthly active
18K
Daily active
8.1K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
7.9
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.1
Operational Safety
9.0
Founder Strength
7.3
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.39★ across 1,004 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 238d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (1,004 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (15 languages)METRIC | +$1,500 | |
| Good rating (4.4★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.1.1
Improved stability and overall performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- EASY peasy: English for Kids
- Developer
- wonderkind GmbH
- Bundle ID
- de.wonderkind.school.english
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- DA, NL, EN, FR, DE, IT, JA, KO, PL, RU, ZH, ES, SV, ZH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,004 ratings+50100% lifetimeShow 3-year history estimate ▾
Tracked (15 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The app supports children through various exercises such as ▶learning vocabulary, ▶sentence structure and ▶grammar as well as ▶pronunciation and ▶spelling. Their knowledge is built up and deepened step by step. In addition, you can create your own flashcards for learning, which makes the app an ideal companion for school lessons.
▶ EASY peasy learning
• Create your own vocabulary lists.
• Lessons included to learn new content or deepen your knowledge.
• Flashcards principle: ideal and proven concept to acquire new knowledge in the long term.… View full description on the official store →
▶ EASY peasy learning
• Create your own vocabulary lists.
• Lessons included to learn new content or deepen your knowledge.
• Flashcards principle: ideal and proven concept to acquire new knowledge in the long term.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 231 MB🔞 4+📱 iOS 13.0+🔖 v4.1.1🔄 updated 0d ago🌐 DA, NL, EN, FR, DE +10📂 News💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +9 high confidence
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +9 high confidence
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.31 → 4.40 (improved 1.09★)
2023-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-01
⭐
Rating ↑ 2.67 → 3.00 (improved 0.33★)
2020-07
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
2020-03
⭐
Rating ↓ 3.50 → 3.00 (dropped 0.50★)
2018-12
⭐
Rating ↓ 4.33 → 3.50 (dropped 0.83★)
2018-05
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
→ 30 days after: rating −0.17★ medium · co-occurring
2018-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.17★ medium · co-occurring
2018-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.17★ medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.39092★ | 1,013 | 4.39092★ this version |
| 🇬🇧 GB | 4.40876★ | 137 | 4.40876★ this version |
| 🇩🇪 DE | 4.32355★ | 7,643 | 4.32355★ this version |
| 🇫🇷 FR | 4.24796★ | 738 | 4.24796★ this version |
| 🇯🇵 JP | 4.29825★ | 114 | 4.29825★ this version |
| 🇨🇦 CA | 4.38211★ | 123 | 4.38211★ this version |
| 🇦🇺 AU | 4.57576★ | 33 | 4.57576★ this version |
| 🇧🇷 BR | 4.46666★ | 75 | 4.46666★ this version |
| 🇮🇳 IN | 4.30337★ | 267 | 4.30337★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for EASY peasy: English for Kids: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by wonderkind GmbH
View all →📦 Portfolio summaryINDIE studio
24apps·$66K/mocombined
✓ Diversified — top app contributes 25%; risk spread across portfolio
About this analysis
Why medium confidence: 1,004 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does EASY peasy make per month?▴
Based on our ML-calibrated revenue forecast, EASY peasy earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like EASY peasy?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes EASY peasy?▴
EASY peasy is published by wonderkind GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is EASY peasy's BU Score?▴
EASY peasy has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.