Waitrose & Partners
69
Quality Score
Solid
Waitrose & Partners
by Waitrose Limited
Medium confidence
✍️ Bumetric analysis
“
Waitrose & Partners is an iOS app from Waitrose Limited in the Shopping category, currently rated 4.9★ across 1,075 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 69: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
14 snapshots on record
Rating
4.9
Reviews
1,075 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
14
since Nov 2019
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (182 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
105K
Lifetime downloads (US-equivalent)
Monthly active
12K
Daily active
2.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
8.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 1,075 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (1,075 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.36.0
- Easier, smoother shopping
- We've refreshed the Waitrose app to make shopping feel simpler and more intuitive.
- We've also fixed a few bugs and made performance improvements so your shop runs seamlessly from start to finish
- We've refreshed the Waitrose app to make shopping feel simpler and more intuitive.
- We've also fixed a few bugs and made performance improvements so your shop runs seamlessly from start to finish
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Waitrose & Partners
- Developer
- Waitrose Limited
- Bundle ID
- com.waitrose.groceries
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,124 ratings+112300% lifetimeShow 3-year history estimate ▾
Tracked (14 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
New to Waitrose & Partners online?
Create an account in our app and you can start shopping straight away. You can also sign up to myWaitrose or link to an existing account via the app.
Already shop online with Waitrose & Partners?
Sign in using your waitrose.com details and you're good to go. With the app, you can book a delivery or Click & Collect slot, view existing orders, amend orders and search for products with ease.
On the move?
Start a shop in our app, and complete it at waitrose.com ‒ or vice versa. Your Trolley contents and account details will automatically sync.… View full description on the official store →
Create an account in our app and you can start shopping straight away. You can also sign up to myWaitrose or link to an existing account via the app.
Already shop online with Waitrose & Partners?
Sign in using your waitrose.com details and you're good to go. With the app, you can book a delivery or Click & Collect slot, view existing orders, amend orders and search for products with ease.
On the move?
Start a shop in our app, and complete it at waitrose.com ‒ or vice versa. Your Trolley contents and account details will automatically sync.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 182 MB🔞 12+📱 iOS 15.0+🔖 v3.36.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v3.27.0 → v3.32.0
→ 30 days after: reviews +8 medium · co-occurring
2026-07
🔧
Shipped update — v3.22.0 → v3.27.0
→ 30 days after: revenue −$4.2K/mo · reviews +22 medium · co-occurring
2026-06
🔧
Shipped update — v3.20.0 → v3.22.0
→ 30 days after: revenue −$4.2K/mo · reviews +24 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +10 high confidence
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.88 → 4.70 (improved 0.82★)
2026-02
⭐
Rating ↓ 4.29 → 3.88 (dropped 0.41★)
→ 30 days after: revenue +$4.2K/mo · rating +0.82★ · reviews +114,617 high confidence
2021-01
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2020-09
⭐
Rating ↓ 4.00 → 3.67 (dropped 0.33★)
2020-04
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2019-11
🚀
First tracked snapshot — initial data captured
📸
Store Page History
14 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-18
2026-09-17
Slot 2
2 ver.
2 ver.
2026-08-18
2026-09-17
Slot 3
2 ver.
2 ver.
2026-08-18
2026-09-17
Slot 4
2 ver.
2 ver.
2026-08-18
2026-09-17
Slot 5
2 ver.
2 ver.
2026-08-18
2026-09-17
Slot 6
2 ver.
2 ver.
2026-08-18
2026-09-17
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-17
Slot 2
2 ver.
2 ver.
2026-05-12
2026-09-17
Slot 3
2 ver.
2 ver.
2026-05-12
2026-09-17
Slot 4
2 ver.
2 ver.
2026-05-12
2026-09-17
Slot 5
2 ver.
2 ver.
2026-05-12
2026-09-17
Slot 6
2 ver.
2 ver.
2026-05-12
2026-09-17
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.81954★ | 133 | 4.81954★ this version |
| 🇧🇷 BR | 4.95652★ | 23 | 4.95652★ this version |
| 🇨🇦 CA | 4.79439★ | 107 | 4.79439★ this version |
| 🇩🇪 DE | 4.77332★ | 75 | 4.77332★ this version |
| 🇫🇷 FR | 4.83051★ | 118 | 4.83051★ this version |
| 🇬🇧 GB | 4.7392★ | 120,812 | 4.7392★ this version |
| 🇮🇳 IN | 4.84615★ | 65 | 4.84615★ this version |
| 🇯🇵 JP | 4.76923★ | 91 | 4.76923★ this version |
| 🇺🇸 US | 4.87733★ | 1,125 | 4.87733★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Waitrose & Partners: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 1,075 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Waitrose & Partners make per month?▴
Based on our ML-calibrated revenue forecast, Waitrose & Partners earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Waitrose & Partners profitable?▴
With estimated build cost $120K and monthly revenue $5.0K, Waitrose & Partners looks break-even-grade — payback period sits around 2.0 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Waitrose & Partners have?▴
Estimated audience: ~105K lifetime downloads, ~12K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Waitrose & Partners?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Waitrose & Partners sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Waitrose & Partners?▴
Waitrose & Partners is published by Waitrose Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Waitrose & Partners's BU Score?▴
Waitrose & Partners has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.