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65
BU Score
Solid

Rituals Home & Body Cosmetics

4.9 ✍️ Editor
✍️ BU Analytics Review

Rituals Home & Body Cosmetics is an iOS app from Rituals Cosmetics B.V. in the Shopping category, currently rated 4.9★ across 1,687 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 65Solid (established niche player). For a Shopping app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Excellent rating (4.9★)METRIC
+$2,200
Low install base (1,687 ratings)METRIC
+$1,500
Multilingual (22 languages)METRIC
+$1,500
slowREVIEW
−$1,200
Established app (7y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 96 MB🔞 4+📱 iOS 15.1+🔖 v1.128.0🔄 updated 1d ago🌐 BG, HR, DA, NL, EN +17📂 Shopping💰 Free🚀 Launched 2019 (7y old)

📝 About this app

Discover all the benefits of My Rituals – our exclusive and free membership programme – in the palm of your hand with the Rituals App. Enjoy shopping with 10% off your first order and get access to premium content like our magazine, masterclasses, podcasts, recipes and yoga and meditation exercises. Get more of what you love, to live a soulful life and boost your personal wellbeing.

My Rituals doesn’t just offer our members inspiration on slowing down and living more soulfully. Like a true friend, we also want to support the growth and development of your wellbeing—from physical and mental, to spiritual and emotional—and to help you find moments of meaning throughout your day through our products, editorial content and expert guidance. Along the way you’ll pass through different phases of your journey. Each phase unlocks unique rewards, benefits, and experiences. You’ll enjoy exclusive gifts, invitations to VIP events, tips & tricks to living more purposefully, and lots of other things we think you’ll love.

We want to help make your life as easy as possible, which is why shopping with our app is so simple. In a few clicks, you’ll have your favourite Rituals luxuries delivered to your doorstep: from home fragrance to body care to advanced and clean and conscious skincare. Improved navigation, product advice and a seamless ordering process: with the Rituals app, it’s all in your hands.

We’ve teamed up with several industry experts – like Mo Gawdat and Dr. Shelby Harris – to create masterclasses for you to follow. Whether it’s finding more positivity in your daily life or learning to improve the quality of your sleep, we’ve got the videos, tips and tricks that show you the way.

Our team of yogis have designed yoga classes to suit your every need—be it more energy, better balance or even de-stressing after a hectic workday. With a few simple swipes of your phone, you can discover different yoga styles and what fits best into your daily routine.

We’ve also incorporated many different guided meditations into our app: to help you find your centre whenever and wherever you happen to be. The app not only teaches beginners how to meditate, it also includes meditation techniques for people who have been practicing for years. Meditate your way to higher self-esteem, more positivity and even a calmer mind. Imagine inhaling a sense of inner peace, then exhaling and letting go of stress. This is what the Rituals app can do for you.

Gifting is easier than ever before with meaningful moments, providing a fuss-free way to remember special moments with your family and friends. Mark a meaningful moment and receive a reminder of your loved ones’ birthdays, anniversaries, or a special day of your choice. With the option of adding a special gift, meaningful moments are easier than ever before.

🆕 What's New · v1.128.0

Multiple improvements were implemented within this release:
- technical optimizations that will help in the performance of the app (improving speed & decreased amount of errors)
- visual improvements that will help navigating more intuitively in the app
- the correct stock levels showing up everywhere in the app
- enabling an extra delivery method for a couple of countries

We're continuously working on the app - thank you for shopping with us!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Rituals Home & Body Cosmetics
Developer
Rituals Cosmetics B.V.
Bundle ID
com.rituals.app.prod
App Store URL
Open in App Store
Category
Shopping
Content rating
4+
Languages
BG, HR, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, LV, LT, NB, PL, PT, RO, SL, ES, SV, ZH

Company

Website
Not found
Tagline
Not found
Description
Select a country and language for the best user exerience on our webshop.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$1.8K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
📈Ratings growth1,687 ratings+168600% lifetimeShow 3-year history estimate ▾Jul 2019Feb 2024May 2026
Tracked (36 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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