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66
BU Score
Solid

Crayola Create and Play: Kids

4.3 ✍️ Editor
✍️ BU Analytics Review

Crayola Create and Play: Kids is an iOS app from Crayola in the Education category, currently rated 4.3★ across 35,780 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 66Solid (established niche player). For a Education app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (35,780 ratings)METRIC
+$5,500
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
Multilingual (12 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
priceyREVIEW
−$800
Good rating (4.3★)METRIC
+$800
Established app (7y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 2.1 GB🔞 4+📱 iOS 15.0+🔖 v2.57.0🔄 updated 1w ago🌐 NL, EN, FR, DE, IT +7📂 Education💰 Free🚀 Launched 2018 (7y old)

📝 About this app

Explore dozens of art, coloring, and educational activities with Crayola Create and Play, the official Crayola app for curious kids to learn through fun, creative play! Discover interactive digital learning experiences built in collaboration with experts from the world-famous Smithsonian Institution, where curiosity and exploration is brought to life! Get unlimited access with your 7-day free trial. Cancel anytime.

*5 STARS PARENT-TESTED PARENT APPROVED APP*
*GOOD PLAY GUIDE APPROVED*
*EDUCATIONAL APP STORE CERTIFIED*
*ACADEMICS CHOICE AWARD WINNER*

SPARK IMAGINATION WITH ART, COLORING & DRAWING ACTIVITIES
• Explore unlimited coloring pages for your little artist
• Create pixel art unicorns, dogs, cats, dinosaurs, and pets
• Spark bright ideas with glow art
• Craft and customize dinosaurs, rocket ships, and other 3D designs

ENCOURAGE CRITICAL THINKING & LEARN EDUCATIONAL CLASSROOM SKILLS
• Inspired by STEAM and STEM education techniques, kids can learn through creativity
• Basic coding exercises help your child grasp complex concepts in science and math
• Practice spelling, number recognition, creative problem-solving, and fine motor skills
• Kids can solve puzzles they create from their own art!

CREATE DIGITAL MASTERPIECES WITH CRAYOLA ART TOOLS
• Use digital Crayola art tools and crayons to color, draw, paint, stamp, sticker, glitter, and create
• Encourage creativity with coloring and drawing for kids, featuring unlimited possibilities

PRACTICE KINDNESS & EMPATHY BY CARING FOR PETS
• Hatch, design, color, and interact with personalized pets
• Combine coloring with practicing empathy through pet care like washing and feeding

PARENT & TEACHER APPROVED ART APP
• Designed to encourage kids' creative growth and align with age-appropriate child development milestones
• COPPA and PRIVO certified, and GDPR compliant so you can be sure the app is safe for the whole family
• Play with your children to watch them grow and learn

NEW KIDS GAMES & ART ACTIVITIES MONTHLY
• For toddlers, preschool age, pre- kindergarten age, and young children
• Ever-evolving content updates to keep kids inspired

JOIN PARENTS WHO LOVE OUR APP!
"The best kids app out there! Educational, creative and fun! Well worth an annual pass." - Jen, Mom of preschool girl

"We are in love with this app! So many exciting games, excellent graphics, fun coloring pages, and runs smoothly! We love all the updates and events! It has helped him learn his colors and letters, and improved his fine motor skills and technology skills. I’m a former teacher and I approve!” - Lisa, Mom of toddler boy

WHY SUBSCRIBE?
Unlock full access to all kids coloring and drawing games, new educational activities and features, and monthly content updates! Each activity and game is developed to achieve our mission to help parents and educators raise inspired kids. Content updates stay relevant with your child as they grow, to foster artistic expression and development over time.

SUBSCRIPTION DETAILS
Yearly subscriptions are charged once per year. Subscriptions are charged at the beginning of the current period and auto-renewed 24 hours before the next period. All subscriptions include a 7-day free trial. Cancel anytime.
• Payment will be charged to iTunes Account at time of purchase
• Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period
• Account will be charged for renewal within 24-hours prior to the end of the current period
• With a 7-day free trial, your account is charged on the 7th day for the period which will begin on the 8th day
• Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings

Privacy Policy: https://www.crayolacreateandplay.com/privacy
Terms of Service: https://aut.crayocom.cloud.sitefinity.com/company/app-terms-of-use
Support: support@createandplay.zendesk.com

🆕 What's New · v2.57.0

New coloring pages are here!

Discover new coloring pages designed to spark creativity! From dinosaurs and space adventures to camping scenes and tracing activities, there’s a page to inspire every young artist. What will your child create?

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Crayola Create and Play: Kids
Developer
Crayola
Bundle ID
com.crayolallc.crayola-create-and-play
App Store URL
Open in App Store
Category
Education
Content rating
4+
Languages
NL, EN, FR, DE, IT, JA, KO, PT, ZH, ES, ZH, TR

Company

Website
crayolacreateandplay.com
Tagline
Crayola Create & Play | The Official Crayola Creativity App
Description
The official Crayola creativity app! Crayola Create and Play is a fun, interactive, and educational app that helps kids develop creative confidence with frequent new activities to imagine, experiment, and grow with every month!
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$1.4K/mo
Top-grossing rank
Outside top 100 in US Education
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://x.com/redgamesco
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
http://crayolacreateandplay.com/news
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · twitter · youtube
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
📈Ratings growth35,780 ratings+37% lifetimeShow 3-year history estimate ▾May 2023Jan 2026May 2026
Tracked (39 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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