Mojo: KI Video & Reels Editor
84
Quality Score
Excellent
Mojo: KI Video & Reels Editor
High confidence
✍️ bumetric analysis
“
Mojo: KI Video & Reels Editor is an iOS app from Archery Inc. in the Photo & Video category, currently rated 4.9★ across 138,133 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 84: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~11 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (311 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 18× MRR multiple
💸
~1.6× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
19.0M
Lifetime downloads (US-equivalent)
Monthly active
3.4M
Daily active
1.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERbelow benchmarksRevenue Strength
6.0
Product Quality
9.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.9
Operational Safety
10.0
Founder Strength
5.1
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 138,133 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (138,133 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (35 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (7y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.270.0
We’ve been hard at work making Mojo better for you. This update includes bug fixes and general improvements that make the Mojo experience better.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mojo: KI Video & Reels Editor
- Developer
- Archery Inc.
- Bundle ID
- archery.storify
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 17+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, FA, PL, PT, PA, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- mojo
- Description
- With hundreds of templates, text effects and high-quality animations - creating stunning social content has never been easier.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.0K/mo
- Top-grossing rank
- 🇫🇷#35 /100 🇩🇪#56 /100 🇮🇳#56 /100 🇧🇷#75 /100 🇨🇦#94 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/mojo.video · tiktok tiktok.com/@mojo.app · twitter twitter.com/mojo_video_app
- feedback@mojo.video
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth138,133 ratings+73% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇫🇷FR#35 /100
🇩🇪DE#56 /100
🇮🇳IN#56 /100
🇧🇷BR#75 /100
🇨🇦CA#94 /100
📊Category Rank Trajectory#35 now · best #32 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Creating trending social content has never been simpler. Mojo is an app designed to help you make amazing video content for Instagram and TikTok and more. Mojo is made in Paris and has already been downloaded by over 40 million people worldwide.
To use Mojo, simply download the app and start exploring one of our 1,200+ unique templates. After selecting the template you’d like to edit, choose from a number of our editing features to create the perfect video. You can then easily resize and share your content to any social platform with the touch of a button.… View full description on the official store →
To use Mojo, simply download the app and start exploring one of our 1,200+ unique templates. After selecting the template you’d like to edit, choose from a number of our editing features to create the perfect video. You can then easily resize and share your content to any social platform with the touch of a button.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 311 MB🔞 17+📱 iOS 16.0+🔖 v1.270.0🔄 updated 0d ago🌐 AR, CA, HR, CS, DA +30📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
📸
Refreshed store screenshots — 8 of 8 updated
2026-06
🔧
Shipped update — v1.266.0 → v1.270.0
→ 30 days after: reviews +181 low · multiple changes
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +181 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.51 → 4.80 (improved 1.29★)
2023-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +34 high confidence
2023-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.25★ · reviews +68 high confidence
2023-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +18 high confidence
2023-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +14 high confidence
2023-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.28★ · reviews +10 high confidence
2023-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-06
⭐
Rating ↑ 2.00 → 2.33 (improved 0.33★)
2023-06
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2023-06
🚀
First tracked snapshot — initial data captured
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 2
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 3
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 4
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 5
2 ver.
2 ver.
2026-05-12
2026-06-25
Slot 6
2 ver.
2 ver.
2026-05-12
2026-06-25
🧪
Tech & Domain Intel — mojo.video
- Mail provider
- Google Workspace
- Tech stack
- Meta (Facebook) Ads · Google Workspace · Mailgun
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.85614★ | 138,329 | 4.85614★ this version |
| 🇬🇧 GB | 4.81954★ | 20,515 | 4.81954★ this version |
| 🇩🇪 DE | 4.78854★ | 24,317 | 4.78854★ this version |
| 🇫🇷 FR | 4.78585★ | 53,022 | 4.78585★ this version |
| 🇯🇵 JP | 4.72304★ | 6,611 | 4.72304★ this version |
| 🇨🇦 CA | 4.81856★ | 15,140 | 4.81856★ this version |
| 🇦🇺 AU | 4.80116★ | 8,253 | 4.80116★ this version |
| 🇧🇷 BR | 4.89567★ | 246,132 | 4.89567★ this version |
| 🇮🇳 IN | 4.73036★ | 17,872 | 4.73036★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mojo: KI Video & Reels Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 138,133 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mojo make per month?▴
Based on our ML-calibrated revenue forecast, Mojo earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mojo?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mojo?▴
Mojo is published by Archery Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mojo's BU Score?▴
Mojo has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.