Lex: Queer Social LGBT Friends
68
Quality Score
Solid
Lex: Queer Social LGBT Friends
by Lex Social Inc.
Medium confidence
✍️ Bumetric analysis
“
Lex: Queer Social LGBT Friends is an iOS app from Lex Social Inc. in the Social Networking category, currently rated 4.5★ across 5,378 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 68: Solid (established niche player). For a Social Networking app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
122 snapshots on record
Rating
4.5
Reviews
5,378 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
122
since Mar 2021
🤖Also on Android
$114/mo · 5K ratings · 4.1★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$190K
↳ What it cost to build · not monthly revenue
Likely range $140K – $255K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (143 MB) | +$37K |
| ⚙ Social Networking complexity ×1.70 | +$61K |
| ⚙ 6.9y maintenance × ~1-person team | +$41K |
Total estimate
$190K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 20× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 6.9y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
20× MRR
👥 Estimated audience size
335K
Lifetime downloads (US-equivalent)
Monthly active
59K
Daily active
32K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 📅 6.9y of rating accumulation | -30% |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
54% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 143 MB |
| 🏷 Category context | Social Networking |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-01 · 23 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 23 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
8.0
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
3.7
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.45★ across 5,378 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (5,378 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Good rating (4.5★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.8.1
General bug fixes and stability improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Lex: Queer Social LGBT Friends
- Developer
- Lex Social Inc.
- Bundle ID
- us.personals
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth5,747 ratings+1189% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
"The potential of an app like Lex to create a definitively queer social space feels expansive." — The New York Times
THE TOP SOCIAL APP FOR LGBTQ+ COMMUNITY
Lex is a free lesbian, gay, bisexual, trans, queer social network where you can meet new LGBTQ+ people. Find queer friends, dates, groups, events and more. You can scroll the social feed, discover queer interest groups and events, and browse profiles. With millions of messages sent each month and people in over 200 countries, Lex is the top social app for queer community.
- Apple App of the Day for Pride 2024… View full description on the official store →
THE TOP SOCIAL APP FOR LGBTQ+ COMMUNITY
Lex is a free lesbian, gay, bisexual, trans, queer social network where you can meet new LGBTQ+ people. Find queer friends, dates, groups, events and more. You can scroll the social feed, discover queer interest groups and events, and browse profiles. With millions of messages sent each month and people in over 200 countries, Lex is the top social app for queer community.
- Apple App of the Day for Pride 2024… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 143 MB🔞 17+📱 iOS 15.0+🔖 v4.8.1🔄 updated 3w ago🌐 EN📂 Social Networking💰 Paid🚀 Launched 2019 (6y old)
📅
What Worked™ · Development Pipeline
20 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v4.6.0 → v4.8.1
→ 30 days after: reviews +107 high confidence
2026-07
🔧
Shipped update — v4.3.0 → v4.6.0
→ 30 days after: reviews +95 high confidence
2026-06
🔧
Shipped update — v4.0.1 → v4.3.0
→ 30 days after: reviews +262 medium · co-occurring
2026-05
⭐
Rating ↑ 2.92 → 4.45 (improved 1.53★)
→ 30 days after: reviews +167 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +167 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue −$70.0K/mo · rating −1.38★ · reviews −4,725 low · multiple changes
2026-03
⭐
Rating ↓ 4.30 → 2.92 (dropped 1.38★)
→ 30 days after: revenue −$70.0K/mo · rating −1.38★ · reviews −4,725 low · multiple changes
2026-03
⭐
Rating ↑ 2.92 → 4.30 (improved 1.38★)
→ 30 days after: revenue +$51/mo medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$51/mo medium · co-occurring
2022-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$85/mo · reviews +6 high confidence
2022-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$75/mo · reviews +6 high confidence
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$64/mo · reviews +5 high confidence
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$171/mo · rating −0.22★ · reviews +14 high confidence
2021-06
⭐
Rating ↓ 3.93 → 3.23 (dropped 0.70★)
→ 30 days after: revenue +$136/mo · rating +0.11★ · reviews +10 high confidence
2021-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.10★ medium · co-occurring
2021-04
⭐
Rating ↓ 4.33 → 3.83 (dropped 0.50★)
→ 30 days after: rating +0.10★ medium · co-occurring
2021-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$153/mo · rating −0.40★ · reviews +11 medium · co-occurring
2021-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$124/mo · rating −0.50★ · reviews +9 high confidence
2021-03
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
→ 30 days after: revenue +$124/mo · rating −0.50★ · reviews +9 medium · co-occurring
2021-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$124/mo · rating −0.50★ · reviews +9 medium · co-occurring
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.31182★ | 93 | 4.31182★ this version |
| 🇧🇷 BR | 4.22222★ | 9 | 4.22222★ this version |
| 🇨🇦 CA | 4.29016★ | 386 | 4.29016★ this version |
| 🇩🇪 DE | 4.44348★ | 115 | 4.44348★ this version |
| 🇫🇷 FR | 4.48718★ | 39 | 4.48718★ this version |
| 🇬🇧 GB | 4.23308★ | 266 | 4.23308★ this version |
| 🇯🇵 JP | 4.9★ | 10 | 4.9★ this version |
| 🇺🇸 US | 4.4481★ | 5,780 | 4.4481★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Lex: Queer Social LGBT Friends: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 5,378 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Lex make per month?▴
Based on our ML-calibrated revenue forecast, Lex earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Lex profitable?▴
With estimated build cost $190K and monthly revenue $5.0K, Lex looks slow ROI — payback period is around 3.2 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Lex have?▴
Estimated audience: ~335K lifetime downloads, ~59K monthly active users, and ~32K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Lex?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Lex built with?▴
Our heuristic places Lex on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Lex still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 23 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Lex sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Lex last updated?▴
Lex last shipped a new version on 2026-09-01 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Lex?▴
Lex is published by Lex Social Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Lex's BU Score?▴
Lex has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.