70
BU Score
Strong
Enfamil: Baby Rewards Tracker®
✍️ BU Analytics Review
“
Enfamil: Baby Rewards Tracker® is an iOS app from Reckitt Benckiser Group plc in the Medical category, currently rated 4.6★ across 7,307 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 70 — Strong (healthy traction). For a Medical app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (7,307 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 150 MB🔞 12+📱 iOS 15.0+🔖 v1.7.11🔄 updated 2w ago🌐 EN📂 Medical💰 Paid🚀 Launched 2019 (6y old)
📝 About this app
This Enfamil Rewards app is here to answer questions throughout your pregnancy and provide support during every moment of your baby's amazing development, with week by week curated content to help guide you. And we're looking out for your wallet, providing you with in-store and online coupons for Enfamil baby formula that can be activated and redeemed right in the app. This is also the perfect place to celebrate yours and baby's milestones, and find personalized articles and videos filled with baby tips based on your due date or little one's birthday.
Key Features:
1) Browse your weekly curated content and bookmark articles on the Home Screen for easy reference. Quickly access topics relevant to each stage of your pregnancy and baby's development and access your profile to personalize your app experience.
2) Track your baby's development and health with the Pumping Tracker and Feeding Tracker. Keep track of how much milk you pump and record how much and how often your baby feeds, whether it's breastfeeding, bottled breast milk, or bottled formula.
3) Be the first to know about upcoming offers on baby formula. Activate and redeem Enfamil Coupons in-store or online directly from the app and track how much you've saved so far.
4) Access hundreds of articles and videos from experts to help guide you through each stage of your motherhood journey, from pregnancy through toddler development. Find answers to questions on topics including pregnancy nutrition, baby milestones & development, baby nutrition, food allergies and much more.
5) Browse and research all Enfamil products and instantly access the Enfamil Shop for purchase.
6) Capture photos of your bump and your baby's most precious moments and overlay digital #BellyBadges to remember special milestones. Create a time-lapse video of your growing bump and baby to create a visual timeline of your journey with your little one and share with family and friends.
Key Features:
1) Browse your weekly curated content and bookmark articles on the Home Screen for easy reference. Quickly access topics relevant to each stage of your pregnancy and baby's development and access your profile to personalize your app experience.
2) Track your baby's development and health with the Pumping Tracker and Feeding Tracker. Keep track of how much milk you pump and record how much and how often your baby feeds, whether it's breastfeeding, bottled breast milk, or bottled formula.
3) Be the first to know about upcoming offers on baby formula. Activate and redeem Enfamil Coupons in-store or online directly from the app and track how much you've saved so far.
4) Access hundreds of articles and videos from experts to help guide you through each stage of your motherhood journey, from pregnancy through toddler development. Find answers to questions on topics including pregnancy nutrition, baby milestones & development, baby nutrition, food allergies and much more.
5) Browse and research all Enfamil products and instantly access the Enfamil Shop for purchase.
6) Capture photos of your bump and your baby's most precious moments and overlay digital #BellyBadges to remember special milestones. Create a time-lapse video of your growing bump and baby to create a visual timeline of your journey with your little one and share with family and friends.
🆕 What's New · v1.7.11
In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Enfamil: Baby Rewards Tracker®
- Developer
- Reckitt Benckiser Group plc
- Bundle ID
- com.rb.enfamil
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- Outside top 100 in US Medical
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1759426883
📈Ratings growth7,307 ratings+60% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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