Freya • Surge Timer
66
Quality Score
Solid
Freya • Surge Timer
by The Positive Birth Company Ltd.
Medium confidence
✍️ bumetric analysis
“
Freya • Surge Timer is an iOS app from The Positive Birth Company Ltd. in the Utilities category, currently rated 4.5★ across 172 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 66: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$8.5K
per month
→
12-mo forecast
$8.8K – $18.5K
per month
→
24-mo forecast
$10.9K – $32.8K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$401/mo · 485 ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (122 MB) | +$28K |
| ⚙ Utilities complexity ×0.85 | $-11867 |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$450K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 13× MRR multiple
💸
~6.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
13× MRR
👥 Estimated audience size
34K
Lifetime downloads (US-equivalent)
Monthly active
6.8K
Daily active
1.3K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
19% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$8.1K – $13.5K
12 months
$8.8K – $18.5K
24 months
$10.9K – $32.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 43/100MID TIERunderperforming peersRevenue Strength
3.9
Product Quality
6.3
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.9
Operational Safety
7.0
Founder Strength
5.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $5K - $12K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.51★ across 172 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 377d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (377d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $153K-$273K. Portfolio play ($34K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($5.99)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Localized (6 languages)METRIC | +$600 | |
| Early-stage install base (172 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.2
Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Freya • Surge Timer
- Developer
- The Positive Birth Company Ltd.
- Bundle ID
- com.thepositivebirthcompany.surgetracker
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, PT, ES
Company
- Website
- thepositivebirthcompany.com
- Tagline
- As seen in….
- Description
- The most comprehensive, accessible & affordable digital courses. Giving you the knowledge, tools & community to have the best birth & parenting journey.
- Founded
- Not found
- HQ / Address
- Totnes, England, TQ9 United Kingdom
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $34.4K/mo
- Top-grossing rank
- 🇬🇧#18 /100 🇦🇺#58 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/thepositivebirthcompany · instagram instagram.com/thepositivebirthcompany · tiktok tiktok.com/@thepositivebirthcompany · youtube youtube.com/c/thepositivebirthcompany
- Not found
- Phone
- Not found
- Contact page
- thepositivebirthcompany.com/contact
- About page
- Not found
📈Ratings growth172 ratings+8500% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇬🇧GB#18 /100
🇦🇺AU#58 /100
📊Category Rank Trajectory#18 now · best #7 · worst #27
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
💰Pricing History$0.00 → $5.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Meet Freya, the world’s first hypnobirthing-friendly birth timer, brought to you by The Positive Birth Company. This award-winning birth timer supports you through labour, coaching you through every single surge (or contraction) with a simple breathing technique and guided relaxations.
Put hypnobirthing techniques into practice during pregnancy, labour and childbirth
Relax between surges with a mix of guided relaxations, positive affirmations, gentle music and calming visualisations… View full description on the official store →
Put hypnobirthing techniques into practice during pregnancy, labour and childbirth
Relax between surges with a mix of guided relaxations, positive affirmations, gentle music and calming visualisations… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 122 MB🔞 4+📱 iOS 16.0+🔖 v7.2🔄 updated 0d ago🌐 EN, FR, DE, IT, PT +1📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $5.99 price point
2026-04
⭐
Rating ↑ 4.32 → 4.80 (improved 0.48★)
→ 30 days after: rating −0.29★ · reviews −1,028 high confidence
2026-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.29★ · reviews −1,028 high confidence
2025-07
🔧
Shipped update — v? → v7.2
2022-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-08
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
→ 30 days after: revenue +$56/mo · rating +0.05★ high confidence
2019-08
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
→ 30 days after: revenue +$107/mo · rating −0.62★ medium · co-occurring
2019-02
🚀
First tracked snapshot — initial data captured
2019-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.50581★ | 172 | 4.50581★ this version |
| 🇬🇧 GB | 4.88787★ | 1,204 | 4.88787★ this version |
| 🇩🇪 DE | 4.79167★ | 24 | 4.79167★ this version |
| 🇫🇷 FR | 5★ | 9 | 5★ this version |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 4.81579★ | 38 | 4.81579★ this version |
| 🇦🇺 AU | 4.82278★ | 79 | 4.82278★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Freya • Surge Timer: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why medium confidence: 172 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Freya • Surge Timer make per month?▴
Based on our ML-calibrated revenue forecast, Freya • Surge Timer earns approximately $34K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Freya • Surge Timer?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Freya • Surge Timer?▴
Freya • Surge Timer is published by The Positive Birth Company Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Freya • Surge Timer's BU Score?▴
Freya • Surge Timer has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.