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73
BU Score
Strong

Freya • Surge Timer

4.8 ✍️ Editor
✍️ BU Analytics Review

Freya • Surge Timer is an iOS app from The Positive Birth Company Ltd. in the News category, currently rated 4.8★ across 1,200 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 73Strong (healthy traction). For a News app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
Low install base (1,200 ratings)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Established app (7y old)METRIC
+$800
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 24
Jul 24
Aug 24
Sep 24
Oct 24
Jan 25
Jun 25
Aug 25
Oct 25
Jan 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
🔄 updated 7y ago📂 News💰 Paid🚀 Launched 2019 (7y old)

📝 About this app

Meet Freya, the world’s first hypnobirthing-friendly birth timer, brought to you by The Positive Birth Company. This award-winning birth timer supports you through labour, coaching you through every single surge (or contraction) with a simple breathing technique and guided relaxations.


Put hypnobirthing techniques into practice during pregnancy, labour and childbirth
Relax between surges with a mix of guided relaxations, positive affirmations, gentle music and calming visualisations
Birth timer that keeps track of surges, logging each surge or contraction so you can see how frequently they are coming and how long they are lasting
Receive a notification from Freya when your labour is established and it might be a good time to call your midwife
Use Freya during pregnancy to practice breathing techniques and relaxation
Available in French, German, Portuguese, Spanish and Italian


Never birth alone with Freya by your side.


TRACK YOUR SURGES
In hypnobirthing we refer to contractions as surges, because a ‘surge’ more accurately describes the sensation you’ll experience when in labour. Freya is the ONLY hypnobirthing-friendly contraction timer on the app store, designed specifically with hypnobirthing mums in mind, using appropriate terminology, but can be used by anyone. If you would like to know more about Hypnobirthing, follow The Positive Birth Company on Instagram or Tik Tok where we share loads of free resources to make your birth better.


PREPARE FOR BIRTH
You can use this birth timer in pregnancy to help you relax and prepare for childbirth. In fact the more you practice your breathing and listen to the guided relaxations and positive affirmations, the more familiar they will become and the more effective they will be at helping you relax when it comes to birth. Positive affirmations have been proven to change the way your mind works and listening regularly will help you feel less anxious and more confident in the lead up to birth. You can practice daily and then reset the surge history whenever you like.


THE SCIENCE
We know the more relaxed you are during birth, the more oxytocin you will produce. Oxytocin helps your uterus to work efficiently, making labour faster and more comfortable.


LIFESKILLS
Freya can be used for pregnancy and post-birth relaxation, any time you feel you could benefit from taking some deep breaths or need some help finding your zen. Everything you learn - mindfulness exercises and breathing techniques - are skills for life.


If you have any questions or spot any pesky bugs lurking about the place please do let us know at hello@thepositivebirthcompany.com


WHAT YOU’LL GET:
- iPhone and Apple Watch app
- Timer to record your surges (also known as a contraction timer) and let you know when you’re in established labour
- Coaching audio to keep your mind focused on breathing through each surge and the ability to switch between 4 and 8 breath counts or 3 and 6, or turn the counting off altogether.
- 4 different birth coach voices
- Guided relaxations, positive affirmations and soothing visuals to help keep you relaxed between surges
- A gentle expanding visualisation that you can use to sync your breathing
- Option to record your own music, visualisations or relaxation tracks
- You can listen to your own playlist on a third party app (such as Spotify) whilst still using the Freya app to keep track of your surges and coach you through each one.
- A detailed log of your surges over time, so you can track your progress through labour, reset this after you practice breathwork at any time
- Ability to easily share the log with your birth partner, midwife or doula
- Coaching created by renowned hypnobirthing expert Siobhan Miller, founder of The Positive Birth Company


Download the ONLY hypnobirthing-friendly birth timer on the App Store and prepare to meet your baby in the best possible way, feeling calm and confident, relaxed and happy!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Freya • Surge Timer
Developer
The Positive Birth Company Ltd.
Bundle ID
Not found
App Store URL
Not found
Category
News
Content rating
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Languages
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Company

Website
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Tagline
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Description
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Founded
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HQ / Address
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Employees
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Logo
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Revenue

Verified revenue / mo
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AI revenue estimate / mo
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AI annual estimate
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ML model estimate / mo
$34.4K/mo
Top-grossing rank
Not found
All-time revenue
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Pricing
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Founder

Name
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X / Twitter
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LinkedIn
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GitHub
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X followers
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Public statements
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Funding

Total raised
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Last round
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Investors
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Crunchbase
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AngelList
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Press & Links

Articles found
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Listed on
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Blog
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Press / News
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Contacts & Socials

Socials
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Email
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Phone
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Contact page
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About page
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📈Ratings growth1,200 ratings+4038% lifetimeShow 3-year history estimate ▾May 2020Mar 2024May 2026
Tracked (49 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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