Fitia: Calorie Counter & Diet
80
Quality Score
Excellent
Fitia: Calorie Counter & Diet
by Nutrition Technologies
High confidence
✍️ Bumetric analysis
“
Fitia: Calorie Counter & Diet is an iOS app from Nutrition Technologies in the Health & Fitness category, currently rated 4.9★ across 19,171 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 80: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
94 snapshots on record
Rating
4.9
Reviews
19,171 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
94
since Jan 2022
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (19,171 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v24.2.19
Bug fixes and stability improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fitia: Calorie Counter & Diet
- Developer
- Nutrition Technologies
- Bundle ID
- com.ulisesolave.Fitia
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth20,844 ratings+38500% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter11 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Trusted by 10+ million users and rated 4.9/5.0 stars
• The fastest & most accurate calorie counter
• Track calories by photo, voice, or typing (like notes)
• Personalized meal plans for weight loss or muscle gain
• AI coach that adapts to your progress
• Grocery list, recipes & smart food logging
• Weight, body fat & measurement tracking
• Intermittent fasting tracker
• Syncs with Apple Health and third party apps
WHY FITIA WORKS FOR WEIGHT LOSS OR MUSCLE GAIN
• Fitia creates a plan that adapts to your goals, lifestyle, preferences, and progress.… View full description on the official store →
• The fastest & most accurate calorie counter
• Track calories by photo, voice, or typing (like notes)
• Personalized meal plans for weight loss or muscle gain
• AI coach that adapts to your progress
• Grocery list, recipes & smart food logging
• Weight, body fat & measurement tracking
• Intermittent fasting tracker
• Syncs with Apple Health and third party apps
WHY FITIA WORKS FOR WEIGHT LOSS OR MUSCLE GAIN
• Fitia creates a plan that adapts to your goals, lifestyle, preferences, and progress.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 204 MB🔞 12+📱 iOS 16+🔖 v24.2.19🔄 updated 4w ago🌐 EN, ES📂 Health & Fitness💰 Paid🚀 Launched 2019 (7y old)
📅
What Worked™ · Development Pipeline
18 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v24.2.7 → v24.2.19
→ 30 days after: reviews +2,289 medium · co-occurring
2026-08
🔧
Shipped update — v24.2 → v24.2.7
→ 30 days after: reviews +2,963 high confidence
2026-07
🔧
Shipped update — v24.0.1 → v24.2
→ 30 days after: reviews +4,125 medium · co-occurring
2026-07
🔧
Shipped update — v23.2.3 → v24.0.1
→ 30 days after: reviews +2,103 medium · co-occurring
2026-07
🔧
Shipped update — v23.2.2 → v23.2.3
→ 30 days after: reviews +2,467 low · multiple changes
2026-07
🔧
Shipped update — v23.2.1 → v23.2.2
→ 30 days after: reviews +2,731 low · multiple changes
2026-07
🔧
Shipped update — v23.2 → v23.2.1
→ 30 days after: reviews +2,731 low · multiple changes
2026-07
🔧
Shipped update — v23.1.8 → v23.2
→ 30 days after: reviews +4,596 medium · co-occurring
2026-06
🔧
Shipped update — v23.1.2 → v23.1.8
→ 30 days after: reviews +3,529 high confidence
2026-05
🔧
Shipped update — v23.0.5 → v23.1.2
→ 30 days after: reviews +2,693 high confidence
2026-05
📈
Crossed 10,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +2,693 medium · co-occurring
2026-05
🔧
Shipped update — v? → v23.0.5
→ 30 days after: reviews +4,350 medium · co-occurring
2026-04
⭐
Rating ↑ 3.79 → 4.88 (improved 1.09★)
→ 30 days after: reviews +1,724 high confidence
2026-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,724 high confidence
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.12★ · reviews +7 high confidence
2023-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-03
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2022-01
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #28Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
keto meals·#28🇺🇸calorie food·#32🇺🇸calorie counter·#44🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
ONE-TIME · BUILD
💰 Estimated build cost
$170K
↳ What it cost to build · not monthly revenue
Likely range $130K – $230K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (204 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
| ⚙ 7.5y maintenance × ~1-person team | +$44K |
Total estimate
$170K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 23× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 7.5y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
23× MRR
👥 Estimated audience size
935K
Lifetime downloads (US-equivalent)
Monthly active
135K
Daily active
47K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 7.5y of rating accumulation | -30% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 204 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-04 · 28 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 28 days since last update | Active development |
Verdict
Active
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Fitia: Calorie Counter & Diet: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 19,171 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Fitia make per month?▴
Based on our ML-calibrated revenue forecast, Fitia earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Fitia profitable?▴
With estimated build cost $170K and monthly revenue $5.0K, Fitia looks break-even-grade — payback period sits around 2.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Fitia have?▴
Estimated audience: ~935K lifetime downloads, ~135K monthly active users, and ~47K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Fitia?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Fitia built with?▴
Our heuristic places Fitia on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Fitia still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 28 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Fitia sell for?▴
Estimated acquisition value: $125K (marketplace range $75K – $150K). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Fitia last updated?▴
Fitia last shipped a new version on 2026-09-04 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Fitia?▴
Fitia is published by Nutrition Technologies on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fitia's BU Score?▴
Fitia has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.