Luma: Overthinking, Calm & CBT
49
Quality Score
Emerging
Luma: Overthinking, Calm & CBT
Medium confidence
✍️ bumetric analysis
“
Luma: Overthinking, Calm & CBT is an iOS app from WorryTree, currently rated 3.7★ across 232 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 49: Emerging (early traction worth watching). For an app like this, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 📦 Asset bundle (76 MB) | +$10K |
Total estimate
$70K
👥 Estimated audience size
34K
Lifetime downloads (US-equivalent)
Monthly active
5.1K
Daily active
1.0K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 category engagement | ~150 installs / rating |
| 🔁 category D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 48/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
3.6
Product Quality
5.2
Revenue Strength
2.7
Monetization Maturity
4.0
Defensibility
8.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.7★ across 232 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mature app (8y old)METRIC | +$1,500 | |
| Stripe-verified MRR ($1,274/mo)✓ VERIFIED | +$1,274 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (232 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Luma: Overthinking, Calm & CBT
- Developer
- WorryTree
- Bundle ID
- com.worrytree.worrytree
- App Store URL
- Open in App Store
- Category
- Not found
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.myluma.app
- Tagline
- Feel calmer, clearer and back in control - one small shift at a time.
- Description
- Discover Luma, an app designed to help overthinkers build calming habits and improve mental well-being in just minutes a day.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- $1.3K✓ Stripe-verified
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $138/mo
- Top-grossing rank
- Outside top 100 in US
- All-time revenue
- Not found
- Pricing
- $2.49 - $49.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/mylumaapp · instagram instagram.com/myluma.app · linkedin linkedin.com/company/lumapp/?viewAsMe…
- Not found
- Phone
- Not found
- Contact page
- myluma.app/support
- About page
- myluma.app/about
📈Ratings growth232 ratings+33% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Tired of intrusive thoughts and stress? Luma is your essential toolkit for effective Anxiety relief, a quieter mind, and improved mental health. Stop the cycle of overthinking using proven, structured Cognitive Behavioral Therapy (CBT) and ACT (Acceptance & Commitment Therapy) practices. You'll learn to shift your thinking, build mental flexibility, and feel more in control of your emotions.
🧠 What Luma Helps You Do
• Break free from overthinking spirals
• Reframe anxious or negative thoughts
• Get comfortable with uncertainty
• Build habits for mental clarity… View full description on the official store →
🧠 What Luma Helps You Do
• Break free from overthinking spirals
• Reframe anxious or negative thoughts
• Get comfortable with uncertainty
• Build habits for mental clarity… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 76 MB🔞 4+📱 iOS 15.6+🔖 v5.0.0🔄 updated 0d ago🌐 EN💰 Free💎 IAP $2.49 - $49.99 per item
🧪
Tech & Domain Intel — myluma.app
- Mail provider
- Microsoft 365
- Tech stack
- Mailgun · AWS SES · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Luma: Overthinking, Calm & CBT: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by WorryTree
View all →📦 Portfolio summaryINDIE studio
2apps·$369/mocombined
Lead-app heavy — top app contributes 63%
About this analysis
Why medium confidence: 232 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
3 answers · auto-generated from this app's public dataHow much does Luma make per month?▴
Based on our ML-calibrated revenue forecast, Luma earns approximately $137/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Who makes Luma?▴
Luma is published by WorryTree on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Luma's BU Score?▴
Luma has a BU Score of 49/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.