Instories: AI Photo & Video
81
Quality Score
Excellent
✍️ Bumetric analysis
“
Instories: AI Photo & Video is an iOS app from Ylee Studio LTD in the Photo & Video category, currently rated 4.7★ across 43,847 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 81: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$24.5K
per month
→
12-mo forecast
$25.4K – $53.2K
per month
→
24-mo forecast
$31.5K – $94.4K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
407 snapshots on record
Rating
4.7
Reviews
43,847 reviews
Forecast Revenue / mo
$24.5K
Snapshots tracked
407
since May 2025
ONE-TIME · BUILD
💰 Estimated build cost
$185K
↳ What it cost to build · not monthly revenue
Likely range $140K – $250K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~8 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (475 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
| ⚙ 7.6y maintenance × ~1-person team | +$45K |
Total estimate
$185K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $700K · 21× MRR multiple
💸
~2.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 7.6y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
21× MRR
👥 Estimated audience size
4.2M
Lifetime downloads (US-equivalent)
Monthly active
505K
Daily active
150K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 7.6y of rating accumulation | -30% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 475 MB |
| 🏷 Category context | Photo & Video |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-09 · 24 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 24 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$24.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$23.3K – $38.8K
12 months
$25.4K – $53.2K
24 months
$31.5K – $94.4K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersRevenue Strength
4.4
Product Quality
9.5
Market Position
2.0
Growth Velocity
5.0
Defensibility
5.4
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $17K - $36K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 43,847 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $441K-$785K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (43,847 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Established app (7y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.123.0
Put your text behind you — the app cuts you out of the frame automatically.
New collage templates for stories: a dozen photos become one clip, with the camera flying across them.
New effects, transitions, and text animations.
New collage templates for stories: a dozen photos become one clip, with the camera flying across them.
New effects, transitions, and text animations.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Instories: AI Photo & Video
- Developer
- Ylee Studio LTD
- Bundle ID
- ylee.studio.instories
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- AR, EN, FR, DE, ID, IT, JA, KO, PT, RU, ZH, ES, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $24.5K/mo
- Top-grossing rank
- 🇫🇷#14 /100 🇩🇪#25 /100 🇬🇧#43 /100 🇧🇷#43 /100 🇺🇸#44 /100 🇦🇺#47 /100 🇨🇦#49 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth45,780 ratings+10142% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇫🇷FR#14 /100
🇩🇪DE#25 /100
🇬🇧GB#43 /100
🇧🇷BR#43 /100
🇺🇸US#44 /100
🇦🇺AU#47 /100
🇨🇦CA#49 /100
🇯🇵JP#55 /100
🇮🇳IN#78 /100
📊Category Rank Trajectory#14 now · best #14 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Create professional-looking designs with Instories within just a few taps. This all-in-one application covers most content needs from providing inspiration and source materials to video editing. The best part - anyone can use it because it requires no designer skills.
Join our community of creators: bloggers, influencers, small businesses, SMM professionals. Design content that fits all major social media platforms such as Instagram, TikTok, Facebook, Snapchat & others. Instories offers hundreds of pre-made templates that are fully customizable.… View full description on the official store →
Join our community of creators: bloggers, influencers, small businesses, SMM professionals. Design content that fits all major social media platforms such as Instagram, TikTok, Facebook, Snapchat & others. Instories offers hundreds of pre-made templates that are fully customizable.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 475 MB🔞 12+📱 iOS 16.0+🔖 v5.123.0🔄 updated 3w ago🌐 AR, EN, FR, DE, ID +8📂 Photo & Video💰 Paid🚀 Launched 2019 (7y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v5.119.0 → v5.123.0
→ 30 days after: reviews +384 high confidence
2026-08
🔧
Shipped update — v5.112.1 → v5.119.0
→ 30 days after: reviews +1,001 medium · co-occurring
2026-06
🔧
Shipped update — v5.109.1 → v5.112.1
→ 30 days after: revenue +$20.1K/mo · reviews +534 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +566 high confidence
2026-05
⭐
Rating ↑ 1.39 → 4.74 (improved 3.35★)
→ 30 days after: reviews +566 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +5 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +13 medium · co-occurring
2026-03
⭐
Rating ↑ 1.39 → 4.60 (improved 3.21★)
→ 30 days after: reviews +13 medium · co-occurring
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +52 medium · co-occurring
2025-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +103 medium · co-occurring
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +60 medium · co-occurring
2025-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.08★ · reviews +56 medium · co-occurring
2025-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +53 medium · co-occurring
2025-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.07★ · reviews +53 medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.72173★ | 45,991 | 4.72173★ this version |
| 🇬🇧 GB | 4.65116★ | 7,373 | 4.65116★ this version |
| 🇩🇪 DE | 4.58911★ | 6,705 | 4.58911★ this version |
| 🇫🇷 FR | 4.62314★ | 5,973 | 4.62314★ this version |
| 🇯🇵 JP | 4.47687★ | 2,875 | 4.47687★ this version |
| 🇨🇦 CA | 4.62858★ | 5,024 | 4.62858★ this version |
| 🇦🇺 AU | 4.62751★ | 3,866 | 4.62751★ this version |
| 🇧🇷 BR | 4.81611★ | 82,760 | 4.81611★ this version |
| 🇮🇳 IN | 4.63952★ | 3,143 | 4.63952★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Instories: AI Photo & Video: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Ylee Studio LTD
View all →📦 Portfolio summaryINDIE studio
2apps·$29K/mocombined
⚠ Concentrated — top app contributes 83% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 43,847 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Instories make per month?▴
Based on our ML-calibrated revenue forecast, Instories earns approximately $24K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Instories profitable?▴
With estimated build cost $185K and monthly revenue $24K, Instories looks profitable — pays back its estimated build cost in roughly 8 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Instories have?▴
Estimated audience: ~4.2M lifetime downloads, ~505K monthly active users, and ~150K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Instories?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Instories built with?▴
Our heuristic places Instories on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Instories still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 24 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Instories sell for?▴
Estimated acquisition value: $500K (marketplace range $375K – $700K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Instories last updated?▴
Instories last shipped a new version on 2026-09-09 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Instories?▴
Instories is published by Ylee Studio LTD on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Instories's BU Score?▴
Instories has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.