Second Phone Number ™ 2nd Line
69
Quality Score
Solid
Second Phone Number ™ 2nd Line
Medium confidence
✍️ bumetric analysis
“
Second Phone Number ™ 2nd Line is an iOS app from Pretty Boa Media Ltd in the Business category, currently rated 4.5★ across 5,001 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 69: Solid (established niche player). For a Business app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (61 MB) | +$4K |
| ⚙ Business complexity ×1.50 | +$27K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $35K – $75K · 18× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Business category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
325K
Lifetime downloads (US-equivalent)
Monthly active
71K
Daily active
21K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.1
Product Quality
8.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.1
Market Position
0.0
Operational Safety
9.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.54★ across 5,001 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 343d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (5,001 ratings)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.6.00
Minor visual updates and bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Second Phone Number ™ 2nd Line
- Developer
- Pretty Boa Media Ltd
- Bundle ID
- com.prettyboa.secondPhone
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.7K/mo
- Top-grossing rank
- 🇮🇳#38 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth5,001 ratings+500000% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇮🇳
IN
Top-grossing rank: #38 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#38 now · best #36 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get a second phone number for making calls and texting! Instant and cheap 2nd phone line, without needing a new sim card! This is the easiest and fastest way to get a second phone number!
Choose a different phone number for calling and text messaging without using your original phone number. Great for businesses and entrepreneurs or people wanting improved privacy - when you call or text through the app, people see your new phone number, so your personal number stays private.… View full description on the official store →
Choose a different phone number for calling and text messaging without using your original phone number. Great for businesses and entrepreneurs or people wanting improved privacy - when you call or text through the app, people see your new phone number, so your personal number stays private.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 61 MB🔞 4+📱 iOS 14.0+🔖 v3.6.00🔄 updated 0d ago🌐 EN📂 Business💰 Free
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.60 → 4.52 (improved 0.92★)
→ 30 days after: rating +0.92★ · reviews −119 high confidence
2023-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +7 medium · co-occurring
2023-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +17 medium · co-occurring
2023-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.13★ · reviews +12 high confidence
2023-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.08★ · reviews +6 high confidence
2022-08
⭐
Rating ↑ 2.80 → 3.43 (improved 0.63★)
→ 30 days after: rating +0.24★ · reviews +7 high confidence
2022-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.63★ high confidence
2022-07
⭐
Rating ↑ 1.86 → 2.80 (improved 0.94★)
→ 30 days after: rating +0.63★ high confidence
2022-07
⭐
Rating ↑ 2.25 → 2.56 (improved 0.31★)
→ 30 days after: rating +1.57★ · reviews +7 low · multiple changes
2022-07
⭐
Rating ↑ 1.86 → 2.25 (improved 0.39★)
→ 30 days after: rating +1.57★ · reviews +7 low · multiple changes
2022-04
⭐
Rating ↑ 1.00 → 1.86 (improved 0.86★)
2022-04
⭐
Rating ↑ 1.00 → 1.67 (improved 0.67★)
→ 30 days after: rating +0.86★ low · multiple changes
2020-02
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Second Phone Number ™ 2nd Line: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Pretty Boa Media Ltd
View all →📦 Portfolio summaryINDIE studio
3apps·$229/mocombined
Lead-app heavy — top app contributes 62%
About this analysis
Why medium confidence: 5,001 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Second Phone Number ™ 2nd Line make per month?▴
Based on our ML-calibrated revenue forecast, Second Phone Number ™ 2nd Line earns approximately $2.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Second Phone Number ™ 2nd Line?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Second Phone Number ™ 2nd Line?▴
Second Phone Number ™ 2nd Line is published by Pretty Boa Media Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Second Phone Number ™ 2nd Line's BU Score?▴
Second Phone Number ™ 2nd Line has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.