Love Island USA
38
Quality Score
Emerging
Love Island USA
by ITV America Inc.
Medium confidence
✍️ Bumetric analysis
“
Love Island USA is an iOS app from ITV America Inc. in the News category, currently rated 1.9★ across 6,445 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 38: Emerging (early traction worth watching). For a News app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
4 snapshots on record
Rating
1.9
Reviews
6,445 reviews
Forecast Revenue / mo
$500
Snapshots tracked
4
since Jun 2026
ONE-TIME · BUILD
💰 Estimated build cost
$105K
↳ What it cost to build · not monthly revenue
Likely range $80K – $140K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ News complexity ×1.20 | +$10K |
| ⚙ 7.2y maintenance × ~1-person team | +$43K |
Total estimate
$105K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$5K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 14× MRR multiple
💸
~0.0× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 7.2y proven track record | +20% |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 News category multiple | -5% |
Final multiple
14× MRR
👥 Estimated audience size
540K
Lifetime downloads (US-equivalent)
Monthly active
55K
Daily active
24K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 📅 7.2y of rating accumulation | -30% |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 24 MB |
| 🏷 Category context | News |
| 📦 Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Slowing
30%
Last shipped 2026-05-29 · 121 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 4 months since last update | Slowing cadence |
Verdict
Slowing
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 22/100INDIE TIERFREE (NO MONETIZATION)limited signalGrowth Velocity
5.0
Founder Strength
3.1
Product Quality
2.0
Revenue Strength
2.7
Monetization Maturity
0.5
Defensibility
3.8
Market Position
0.3
Operational Safety
0.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 1.94★ across 6,445 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — scam/fraud mentions detected, bug mentions above category norm, rating drift -0.74 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $6K-$11K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (6,445 ratings)METRIC | +$1,500 | |
| Below-average rating (1.9★)METRIC | −$1,500 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.0.0
Release notes detailing what’s new in this version of your app. For example, you might want to list new features, UI improvements, or bug fixes. Cannot be longer than 4,000 characters.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Love Island USA
- Developer
- ITV America Inc.
- Bundle ID
- com.cbsinteractive.loveisland
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $500/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Love Island USA is back for Season 8, starting June 2, 2026, exclusively on Peacock — alongside a newly redesigned Love Island USA app.
The Official Love Island USA App is the only place where you call the shots. Vote on who stays, who goes, and who ultimately takes home the prize. Tune in every episode and play along in real time. Share your takes in polls, watch exclusive videos, scroll through sizzling photos, and dive into can’t-miss content straight from the Villa.
New this season:
*A fully redesigned app with a sleek, in-line experience
*Enhanced, smoother user experience… View full description on the official store →
The Official Love Island USA App is the only place where you call the shots. Vote on who stays, who goes, and who ultimately takes home the prize. Tune in every episode and play along in real time. Share your takes in polls, watch exclusive videos, scroll through sizzling photos, and dive into can’t-miss content straight from the Villa.
New this season:
*A fully redesigned app with a sleek, in-line experience
*Enhanced, smoother user experience… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 24 MB🔞 17+📱 iOS 14.0+🔖 v6.0.0🔄 updated 4mo ago🌐 EN📂 News💰 Paid🚀 Launched 2019 (7y old)
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
⭐
Rating ↓ 2.30 → 1.96 (dropped 0.34★)
→ 30 days after: revenue +$114/mo · reviews +246 high confidence
2026-07
📈
Crossed 5,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$114/mo · reviews +246 high confidence
2026-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.34★ · reviews +2,600 high confidence
🗣
Voice of Customer
Based on 500 reviews across 1 markets● 31% positive · ● 17% neutral · ● 52% negative · Rating drift: -0.74★ (declining — recent 50: 1.2★ vs lifetime: 1.94★)
Top praise themes
vote ×15 gems ×8 because ×5 voting ×4 season ×4 about ×3 enough ×3 give ×3
Top complaint themes
network error ×60 register vote ×55 doesn work ×47 let vote ×41 reached maximum ×35 able vote ×33 won let ×33 phone number ×31
Risk signals
Bug mentions: 13% Fraud / scam mentions: 1.2%
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Love Island USA: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 6,445 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Love Island USA make per month?▴
Based on our ML-calibrated revenue forecast, Love Island USA earns approximately $500/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Love Island USA profitable?▴
With estimated build cost $105K and monthly revenue $500, Love Island USA looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Love Island USA have?▴
Estimated audience: ~540K lifetime downloads, ~55K monthly active users, and ~24K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Love Island USA?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Love Island USA built with?▴
Our heuristic places Love Island USA on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Love Island USA still actively maintained?▴
Maintenance status: Slowing (30% abandonment risk). Last shipped version was 4 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Love Island USA sell for?▴
Estimated acquisition value: $5.0K (marketplace range $5.0K – $10K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Love Island USA last updated?▴
Love Island USA last shipped a new version on 2026-05-29 — 4 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Love Island USA?▴
Love Island USA is published by ITV America Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Love Island USA's BU Score?▴
Love Island USA has a BU Score of 38/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.