Mood Balance:Self Care Tracker
64
Quality Score
Solid
✍️ Bumetric analysis
“
Mood Balance:Self Care Tracker is an iOS app from Gismart Limited in the Health & Fitness category, currently rated 4.3★ across 12,457 ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.
Quality Score is 64: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
5 snapshots on record
Rating
4.3
Reviews
12,457 reviews
Forecast Revenue / mo
$1.2M
Snapshots tracked
5
since Apr 2026
ONE-TIME · BUILD
💰 Estimated build cost
$170K
↳ What it cost to build · not monthly revenue
Likely range $130K – $230K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (471 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
| ⚙ 6.9y maintenance × ~1-person team | +$41K |
Total estimate
$170K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$24.0M
↳ What it would sell for · not monthly revenue
Marketplace range $18.0M – $31.0M · 20× MRR multiple
💸
~141× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 6.9y proven track record | +20% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
20× MRR
👥 Estimated audience size
610K
Lifetime downloads (US-equivalent)
Monthly active
94K
Daily active
32K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 6.9y of rating accumulation | -30% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 471 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Likely abandoned
88%
Last shipped 2024-09-18 · 735 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 2y+ since last update | Likely abandoned |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 52/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
6.6
Product Quality
8.6
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
5.2
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.32★ across 12,457 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 732d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (732d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (12,457 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| free trialREVIEW | +$1,200 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.29
We’ve made some app stability improvements and fixed the bugs reported by our users. Keep the app regularly updated to always have our greatest features!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mood Balance:Self Care Tracker
- Developer
- Gismart Limited
- Bundle ID
- my.mood.harmony
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN, ZH
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.2M/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Tapping into your mood, identifying how you feel, and making positive lifestyle changes is the most effective way of learning to cope with daily stress. Mood Balance is the perfect mood tracker to help you achieve this as it allows you to define, record, and explore your various moods. By doing so, you'll discover a host of stats, activities, and games all professionally designed to benefit your mental health.
Mood Balance helps you achieve relaxation through querying your feelings, their causes, and the resultant negative moods you may be experiencing.… View full description on the official store →
Mood Balance helps you achieve relaxation through querying your feelings, their causes, and the resultant negative moods you may be experiencing.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 471 MB🔞 17+📱 iOS 13.0+🔖 v1.29🔄 updated 2y ago🌐 EN, ZH📂 Health & Fitness💰 Paid🚀 Launched 2019 (6y old)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.23665★ | 1,255 | 4.23665★ this version |
| 🇧🇷 BR | 4.15437★ | 583 | 4.15437★ this version |
| 🇨🇦 CA | 4.14846★ | 815 | 4.14846★ this version |
| 🇩🇪 DE | 4.04412★ | 476 | 4.04412★ this version |
| 🇫🇷 FR | 4.13853★ | 462 | 4.13853★ this version |
| 🇬🇧 GB | 4.19488★ | 1,796 | 4.19488★ this version |
| 🇮🇳 IN | 3.91964★ | 896 | 3.91964★ this version |
| 🇯🇵 JP | 3.70253★ | 158 | 3.70253★ this version |
| 🇺🇸 US | 4.32131★ | 12,443 | 4.32131★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mood Balance:Self Care Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Gismart Limited
View all →📦 Portfolio summaryBIG studio
4apps·$4.8M/mocombined
✓ Diversified — top app contributes 25%; risk spread across portfolio
About this analysis
Why high confidence: 12,457 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Mood Balance make per month?▴
Based on our ML-calibrated revenue forecast, Mood Balance earns approximately $1.2M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Mood Balance profitable?▴
With estimated build cost $170K and monthly revenue $1.2M, Mood Balance looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Mood Balance have?▴
Estimated audience: ~610K lifetime downloads, ~94K monthly active users, and ~32K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Mood Balance?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Mood Balance built with?▴
Our heuristic places Mood Balance on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Mood Balance still actively maintained?▴
Maintenance status: Likely abandoned (88% abandonment risk). Last shipped version was 2+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Mood Balance sell for?▴
Estimated acquisition value: $24.0M (marketplace range $18.0M – $31.0M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Mood Balance last updated?▴
Mood Balance last shipped a new version on 2024-09-18 — more than 2 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Mood Balance?▴
Mood Balance is published by Gismart Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mood Balance's BU Score?▴
Mood Balance has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.