Grid Money
73
Quality Score
Strong
Grid Money
by Hatfield, Inc.
High confidence
✍️ Bumetric analysis
“
Grid Money is an iOS app from Hatfield, Inc. in the Finance category, currently rated 4.6★ across 27,230 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 73: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
530 snapshots on record
Rating
4.6
Reviews
27,230 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
530
since Jun 2025
ONE-TIME · BUILD
💰 Estimated build cost
$185K
↳ What it cost to build · not monthly revenue
Likely range $140K – $250K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (307 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
| ⚙ 6.5y maintenance × ~1-person team | +$38K |
Total estimate
$185K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 22× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 6.5y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
22× MRR
👥 Estimated audience size
1.1M
Lifetime downloads (US-equivalent)
Monthly active
225K
Daily active
90K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 📅 6.5y of rating accumulation | -30% |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 307 MB |
| 🏷 Category context | Finance |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-08 · 19 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 19 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
7.7
Revenue Strength
3.7
Monetization Maturity
9.5
Defensibility
6.1
Market Position
0.3
Operational Safety
1.9
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.61★ across 27,230 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — scam/fraud mentions detected, rating drift -1.61 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (27,230 ratings)METRIC | +$5,500 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.59.1
Thanks for using Grid! This version has bug fixes and improvements that make it even easier to get Grid Advance, Keep, and Earn.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Grid Money
- Developer
- Hatfield, Inc.
- Bundle ID
- com.hatfield.grid
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth29,243 ratings+5967% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter10 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Keep more of your paycheck and get cash when you need it with Grid. No interest, credit checks, or late fees. Just a simple $10/month for Grid+.
CASH ADVANCES
Get an advance when you need extra cash between paychecks. Up to $200* per advance with our Levels program. No credit checks needed and always transparent pricing.
STOP OVERPAYING YOUR TAXES
Keep fixes your withholdings so you're paying the right amount of tax every payday. More in every paycheck instead of one big refund next April. No interest, no repayment — it's your own money.
NO CREDIT CHECKS… View full description on the official store →
CASH ADVANCES
Get an advance when you need extra cash between paychecks. Up to $200* per advance with our Levels program. No credit checks needed and always transparent pricing.
STOP OVERPAYING YOUR TAXES
Keep fixes your withholdings so you're paying the right amount of tax every payday. More in every paycheck instead of one big refund next April. No interest, no repayment — it's your own money.
NO CREDIT CHECKS… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 307 MB🔞 17+📱 iOS 15.0+🔖 v3.59.1🔄 updated 2w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2020 (6y old)
📅
What Worked™ · Development Pipeline
21 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 5 of 5 updated
2026-09
🔧
Shipped update — v3.56.0 → v3.59.1
→ 30 days after: reviews +693 low · multiple changes
2026-07
🔧
Shipped update — v3.55.0 → v3.56.0
→ 30 days after: reviews +1,036 high confidence
2026-07
🔧
Shipped update — v3.54.0 → v3.55.0
→ 30 days after: reviews +634 medium · co-occurring
2026-07
🔧
Shipped update — v3.53.0 → v3.54.0
→ 30 days after: reviews +725 medium · co-occurring
2026-06
🔧
Shipped update — v3.52.0 → v3.53.0
→ 30 days after: reviews +618 medium · co-occurring
2026-06
🔧
Shipped update — v3.51.0 → v3.52.0
→ 30 days after: reviews +600 medium · co-occurring
2026-06
🔧
Shipped update — v3.50.0 → v3.51.0
→ 30 days after: reviews +657 high confidence
2026-06
🔧
Shipped update — v3.49.0 → v3.50.0
→ 30 days after: reviews +591 high confidence
2026-05
🔧
Shipped update — v3.47.0 → v3.49.0
→ 30 days after: reviews +673 high confidence
2026-05
🔧
Shipped update — v? → v3.47.0
→ 30 days after: reviews +864 high confidence
2026-04
⭐
Rating ↑ 3.12 → 4.61 (improved 1.49★)
→ 30 days after: reviews +420 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +420 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$6.3K/mo · rating +1.50★ · reviews +26,108 high confidence
2025-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.17★ · reviews +70 high confidence
2025-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.42★ · reviews +79 high confidence
2025-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.41★ · reviews +62 medium · co-occurring
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.41★ · reviews +62 medium · co-occurring
2025-06
⭐
Rating ↓ 4.11 → 3.80 (dropped 0.31★)
→ 30 days after: rating −0.41★ · reviews +62 medium · co-occurring
2025-06
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
→ 30 days after: rating −0.44★ · reviews +60 low · multiple changes
📸
Store Page History
5 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 3
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 4
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-08
2026-09-10
🗣
Voice of Customer
Based on 50 reviews across 1 markets● 60% positive · ● 10% neutral · ● 30% negative · Rating drift: -1.61★ (declining — recent 50: 3.0★ vs lifetime: 4.61★)
Top praise themes
cash advance ×5 highly recommend ×3 easy ×6 quick ×5 experience ×4 process ×4 helpful ×4 requesting ×3
Top complaint themes
cash advance ×4 customer service ×3 bank ×17 don ×12 account ×8 support ×8 tried ×6 membership ×6
Risk signals
Refund mentions: 2.0% Subscription complaints: 4% Fraud / scam mentions: 4.0%
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Grid Money: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 27,230 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Grid Money make per month?▴
Based on our ML-calibrated revenue forecast, Grid Money earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Grid Money profitable?▴
With estimated build cost $185K and monthly revenue $5.0K, Grid Money looks slow ROI — payback period is around 3.1 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Grid Money have?▴
Estimated audience: ~1.1M lifetime downloads, ~225K monthly active users, and ~90K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Grid Money?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Grid Money built with?▴
Our heuristic places Grid Money on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Grid Money still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 19 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Grid Money sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $150K). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Grid Money last updated?▴
Grid Money last shipped a new version on 2026-09-08 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Grid Money?▴
Grid Money is published by Hatfield, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Grid Money's BU Score?▴
Grid Money has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.