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71
BU Score
Strong

Applaydu Spielen und Entdecken

4.6 ✍️ Editor
✍️ BU Analytics Review

Applaydu Spielen und Entdecken is an iOS app from FERRERO TRADING LUX S.A. in the Education category, currently rated 4.6★ across 99,478 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 71Strong (healthy traction). For a Education app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (99,478 ratings)METRIC
+$5,500
Excellent rating (4.6★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
Multilingual (18 languages)METRIC
+$1,500
too expensiveREVIEW
−$1,000
Established app (5y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 864 MB🔞 4+📱 iOS 14.0+🔖 v6.5.3🔄 updated 1mo ago🌐 AR, NL, EN, FR, DE +13📂 Education💰 Free🚀 Launched 2020 (5y old)

📝 About this app

**Role-play, Create & Learn with Applaydu Season 6 -- A Kinder Digital World for Kids!**
Applaydu by Kinder is an award-winning app for kids and parents, offering a safe and creative world filled with various activities. Let your children imagine, create, play, and learn with over 1,500 characters across 11 different themes.

**IMAGINE & UNLOCK DIFFERENT ROLES**
Your children can imagine and play different roles -- such as car racers, veterinarians, space explorers, or fantasy characters such as princesses in the unicorn world, pirates, fairies, and superheroes!
Enjoy an open-ended world full of exciting themes with your family, from NATOONS, fantasy, space, city, EMOTIVERSE, LET'S STORY! and more.

**BUILD CHARACTERS & CUSTOMIZE YOUR KIDS' WORLD**
With Applaydu by Kinder, kids and parents can build their own avatars, choosing hairstyles, outfits, shoes... Let your children customize their world full of life with paintings, furniture, and other items.

**CREATE TALES & EMERGE IN BEDTIME STORIES**
Your kids can create their own stories and adventure books by exploring different worlds in Applaydu.
With LET'S STORY! by Applaydu, let your kids imagine and build up their stories by choosing characters, locations, plots and quests.

**LEARN THROUGH PLAY**
Applaydu by Kinder supports your kid's growth from basic skills with shapes, colors, math, etc., to life skills in the avatar house such as brushing teeth, taking a shower, sorting trash and eating healthily.
Especially with EMOTIVERSE by Applaydu, your children can play and learn about emotions and how to define and express different feelings.

**16 MINI-GAMES & INNOVATIVE AR ACTIVITIES AWAIT**
Applaydu by Kinder offers a variety of mini-games, stories and quests that keep kids engaged while reinforcing learning concepts such as puzzles, coding, racing, tracing words...
Your kids can also develop creative skills through drawing and coloring games, then showcase their work in the avatar room.
Parents and kids can also enjoy AR in JOY OF MOVING games! Backed by science, these fun-filled games keep kids active & learning through the proven JOY OF MOVING methodology -- helping them grow, move, and thrive through exciting play at home!

**A SAFE & TRUSTED PLATFORM BY PARENTS**
Developed by Kinder, a brand trusted by families worldwide, Applaydu is 100% kid-safe, having no ads, no in-app purchases and supported in 18 languages. Applaydu is trusted by parents worldwide, verified by Mom's Choice Awards and Parents' Picks Awards 2025.
Parents can monitor their children's progress at ease with customized recommendations and time-control support.
_____________________
Applaydu, an Official Kinder App, is certified by the kidSAFE Seal Program (www.kidsafeseal.com) and EducationalAppStore.com.
Contact us at contact@applaydu.com
For privacy-related questions, please write to privacy@ferrero.com or go to http://applaydu.kinder.com/legal
To find instructions to delete your account, please visit:
https://applaydu.kinder.com/static/public/docs/web/en/pp/pp-0.0.1.html

🆕 What's New · v6.5.3

Celebrate a magical Easter with your family in Applaydu!

New Easter Islands
Follow the Easter trail, find enchanting stickers, and use their magic to restore the Islands together.

A Fresh Easter Interface
Enjoy a fresh seasonal look filled with playful surprises that spark imagination and fun.

High-Quality Animations
Watch beloved heroes come to life in exclusive new animations.

Even More AR Fun
Explore, play, and capture joyful family moments in augmented reality.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Applaydu Spielen und Entdecken
Developer
FERRERO TRADING LUX S.A.
Bundle ID
com.ferrero.applaydu
App Store URL
Open in App Store
Category
Education
Content rating
4+
Languages
AR, NL, EN, FR, DE, HE, ID, IT, KO, PL, PT, RO, RU, ZH, ES, TH, ZH, TR

Company

Website
Not found
Tagline
APPLAYDU: Die sichere Edutainment-App
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$2.1K/mo
Top-grossing rank
Outside top 100 in US Education
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://applaydu.kinder.com/de/de/impressum
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
https://applaydu.kinder.com/de/de/lets-story
AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Applaydu Spielen und Entdecken" by FERRERO TRADING LUX S.A. does not generate direct revenue as it explicitly states having no ads and no in-app purchases. It functions as a marketing and engagement tool for the Kinder brand.
Sources mentioned: App Store, Kinder Official Website
Citations: apple.com · kinder.com
Recent App Store Reviews49 latest · avg 3.9★ · 61.2% 5★ · 18.4% 1★
5★
30 (61%)
4★
3 (6%)
3★
6 (12%)
2★
1 (2%)
1★
9 (18%)
+0 ratings/week
Praise: love ×10 great ×6 best ×6 awesome ×3 favorite ×3Complaints: terrible ×2
Top positive
★★★★★ good game
John…
★★★★★ Awesome Applaydu that works with kinder joy
Awesome app and it works with kinder joy kinder joy is a delicious chocolate treat with a suprise toy inside that anyone will love because they’re great fun collectibles with a delicious chocolate treat ☺️…
Top negative
★☆☆☆☆ NOT SAFE FOR KIDS
DO NOT DOWNLOAD THIS GAME. IT IS TERRIBLE. THERE’S NOTHING TO DO AND THE GAME IS ALWAYS LAGGING AND GLITCHING AND IT’S NOT GOOD FOR KIDS.…
★☆☆☆☆ What in the world
So creepy…
📈Ratings growth99,478 ratings+65% lifetimeShow 3-year history estimate ▾May 2023Nov 2025May 2026
Tracked (50 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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