NordPass Passwort Manager App
77
Quality Score
Strong
NordPass Passwort Manager App
High confidence
✍️ bumetric analysis
“
NordPass Passwort Manager App is an iOS app from Nordvpn S.A. in the Productivity category, currently rated 4.7★ across 12,102 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (95 MB) | +$17K |
| ⚙ Productivity complexity ×1.10 | +$6K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 18× MRR multiple
💸
~6.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
Final multiple
18× MRR
👥 Estimated audience size
905K
Lifetime downloads (US-equivalent)
Monthly active
270K
Daily active
120K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousRevenue Strength
6.2
Product Quality
9.3
Market Position
2.0
Growth Velocity
5.0
Defensibility
5.2
Operational Safety
10.0
Founder Strength
6.6
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 12,102 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.0M-$48.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (12,102 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.14
iOS 26 users can now enjoy a new and improved app interface with Apple’s Liquid Glass design.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- NordPass Passwort Manager App
- Developer
- Nordvpn S.A.
- Bundle ID
- com.nordpass.ios.app.password.manager
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, LT, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $30.0K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth12,102 ratings+52% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
NordPass is a secure and easy-to-use password manager that helps you generate, store, and autofill your passwords and private information across your Apple devices. Keep your passwords, passkeys, passcodes, card details, Wi-Fi passwords, PIN codes, and secure notes arranged in one encrypted data vault for greater peace of mind.
Developed by Nord Security, the team behind NordVPN, it uses modern XChaCha20 encryption and a zero-knowledge architecture to keep your data vault private and protected.
GETTING STARTED… View full description on the official store →
Developed by Nord Security, the team behind NordVPN, it uses modern XChaCha20 encryption and a zero-knowledge architecture to keep your data vault private and protected.
GETTING STARTED… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 95 MB🔞 4+📱 iOS 17.0+🔖 v4.14🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +2📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v4.13 → v4.14
→ 30 days after: reviews +103 high confidence
2026-05
🔧
Shipped update — v4.12 → v4.13
→ 30 days after: reviews +183 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +183 medium · co-occurring
2026-03
⭐
Rating ↑ 2.70 → 4.60 (improved 1.90★)
→ 30 days after: revenue +$28.9K/mo · rating +1.90★ · reviews +11,087 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$28.9K/mo · rating +1.90★ · reviews +11,087 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$28.9K/mo · rating +1.90★ · reviews +11,089 medium · co-occurring
2024-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.11★ · reviews +17 high confidence
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.12★ · reviews +20 high confidence
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$87/mo · reviews +39 high confidence
2024-02
⭐
Rating ↑ 2.27 → 2.58 (improved 0.31★)
→ 30 days after: rating −0.12★ · reviews +19 high confidence
2024-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$61/mo · rating +0.31★ · reviews +27 medium · co-occurring
2024-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$61/mo · rating +0.31★ · reviews +27 medium · co-occurring
2024-01
⭐
Rating ↑ 1.83 → 2.29 (improved 0.46★)
→ 30 days after: revenue +$61/mo · rating +0.31★ · reviews +27 low · multiple changes
2024-01
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
→ 30 days after: revenue +$61/mo · rating +0.31★ · reviews +27 low · multiple changes
2024-01
⭐
Rating ↑ 1.00 → 2.33 (improved 1.33★)
→ 30 days after: revenue +$61/mo · rating +0.31★ · reviews +27 low · multiple changes
2024-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$61/mo · rating +0.31★ · reviews +27 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #10Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
password manager·#10🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.65503★ | 12,358 | 4.65503★ this version |
| 🇬🇧 GB | 4.5953★ | 2,177 | 4.5953★ this version |
| 🇩🇪 DE | 4.61766★ | 1,993 | 4.61766★ this version |
| 🇫🇷 FR | 4.67143★ | 1,120 | 4.67143★ this version |
| 🇯🇵 JP | 4.41538★ | 130 | 4.41538★ this version |
| 🇨🇦 CA | 4.62273★ | 2,253 | 4.62273★ this version |
| 🇦🇺 AU | 4.60622★ | 1,511 | 4.60622★ this version |
| 🇧🇷 BR | 4.76684★ | 386 | 4.76684★ this version |
| 🇮🇳 IN | 4.56944★ | 144 | 4.56944★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for NordPass Passwort Manager App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Nordvpn S.A.
View all →📦 Portfolio summaryINDIE studio
3apps·$81K/mocombined
✓ Diversified — top app contributes 37%; risk spread across portfolio
Similar apps in Productivity
About this analysis
Why high confidence: 12,102 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does NordPass Passwort Manager App make per month?▴
Based on our ML-calibrated revenue forecast, NordPass Passwort Manager App earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like NordPass Passwort Manager App?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes NordPass Passwort Manager App?▴
NordPass Passwort Manager App is published by Nordvpn S.A. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is NordPass Passwort Manager App's BU Score?▴
NordPass Passwort Manager App has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.