67
BU Score
Solid
Mullvad VPN
✍️ BU Analytics Review
“
Mullvad VPN is an iOS app from Mullvad VPN AB in the Utilities category, currently rated 4.1★ across 1,332 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 67 — Solid (established niche player). For a Utilities app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (1,332 ratings)METRIC | +$1,500 | |
| Multilingual (20 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.1★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 46 MB🔞 4+📱 iOS 17.0+🔖 v2026.2🔄 updated 3w ago🌐 MY, DA, NL, FI, FR +15📂 Utilities💰 Paid🚀 Launched 2020 (6y old)
📝 About this app
Free the internet from data collection with Mullvad VPN – a service that helps keep your online activity, identity, and location private. Only €5/month.
GET STARTED
1. Install the app.
2. Create an account.
3. Add time to your account via in-app purchases, vouchers or on our website.
To make sure to block third-party cookies and other tracking technologies – use Mullvad VPN together with Mullvad Browser (free of charge).
ANONYMOUS ACCOUNTS – NO ACTIVITY LOGS
* Creating an account requires no personal info - not even an email address.
* We keep no activity logs.
* We offer the possibility to pay anonymously with cash or cryptocurrency.
* Our app uses WireGuard, a superior VPN protocol that connects fast and doesn’t drain your battery.
HOW DOES MULLVAD VPN WORK?
With Mullvad VPN, your traffic travels through an encrypted tunnel to one of our VPN servers and then onward to the website you are visiting. In this way, websites will only see our server’s identity instead of yours. Same goes for your ISP (internet service provider); they’ll see that you’re connected to Mullvad, but not your activity. It also means that all the third-party actors with technology integrated into the various websites you visit can’t sniff out your IP address and use it to track you from one site to another. Using a trustworthy VPN is a great first step to reclaim your privacy online. In combination with Mullvad Browser you make sure to block third-party cookies and other tracking technologies.
FREE THE INTERNET FROM MASS SURVEILLANCE AND DATA COLLECTION
A free and open society is a society where people have the right to privacy.
That’s why we fight for a free internet.
Free from mass surveillance and censorship. Free from big data markets where your personal information is up for sale. Free from authorities mass monitoring every click you make. Free from an infrastructure mapping your whole life. Mullvad VPN and Mullvad Browser is our contribution to the fight.
TELEMETRY AND CRASH REPORTS
The app collects a very minimal amount of telemetry, and it does not in any way tie it to an account number, IP or other identifiable information. Account numbers are used for authentication. App logs are never sent automatically but are rather explicitly sent by the user. App version checks are performed every 24 hours to tell the app if there are any upgrades available and if the currently running version is still supported.
GET STARTED
1. Install the app.
2. Create an account.
3. Add time to your account via in-app purchases, vouchers or on our website.
To make sure to block third-party cookies and other tracking technologies – use Mullvad VPN together with Mullvad Browser (free of charge).
ANONYMOUS ACCOUNTS – NO ACTIVITY LOGS
* Creating an account requires no personal info - not even an email address.
* We keep no activity logs.
* We offer the possibility to pay anonymously with cash or cryptocurrency.
* Our app uses WireGuard, a superior VPN protocol that connects fast and doesn’t drain your battery.
HOW DOES MULLVAD VPN WORK?
With Mullvad VPN, your traffic travels through an encrypted tunnel to one of our VPN servers and then onward to the website you are visiting. In this way, websites will only see our server’s identity instead of yours. Same goes for your ISP (internet service provider); they’ll see that you’re connected to Mullvad, but not your activity. It also means that all the third-party actors with technology integrated into the various websites you visit can’t sniff out your IP address and use it to track you from one site to another. Using a trustworthy VPN is a great first step to reclaim your privacy online. In combination with Mullvad Browser you make sure to block third-party cookies and other tracking technologies.
FREE THE INTERNET FROM MASS SURVEILLANCE AND DATA COLLECTION
A free and open society is a society where people have the right to privacy.
That’s why we fight for a free internet.
Free from mass surveillance and censorship. Free from big data markets where your personal information is up for sale. Free from authorities mass monitoring every click you make. Free from an infrastructure mapping your whole life. Mullvad VPN and Mullvad Browser is our contribution to the fight.
TELEMETRY AND CRASH REPORTS
The app collects a very minimal amount of telemetry, and it does not in any way tie it to an account number, IP or other identifiable information. Account numbers are used for authentication. App logs are never sent automatically but are rather explicitly sent by the user. App version checks are performed every 24 hours to tell the app if there are any upgrades available and if the currently running version is still supported.
🆕 What's New · v2026.2
Add "Force all apps" feature, which mitigates TunnelCrack and other attacks.
Add LWO obfuscation method.
Add button to refresh relay list manually.
Add Ukrainian language support.
Add LWO obfuscation method.
Add button to refresh relay list manually.
Add Ukrainian language support.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mullvad VPN
- Developer
- Mullvad VPN AB
- Bundle ID
- net.mullvad.MullvadVPN
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- MY, DA, NL, FI, FR, DE, IT, JA, KO, NB, PL, PT, RU, ZH, ES, SV, TH, ZH, TR, UK
Company
- Website
- mullvad.net
- Tagline
- Privacy is for the people
- Description
- Free the internet from mass surveillance and censorship. Fight for privacy with Mullvad VPN and Mullvad Browser.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $16.6K/mo
- Top-grossing rank
- 🇩🇪#17 /100 🇬🇧#20 /100 🇫🇷#22 /100 🇨🇦#25 /100 🇦🇺#25 /100 🇮🇳#30 /100 🇺🇸#45 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://www.x.com/mullvadnet
- Not found
- GitHub
- https://github.com/mullvad
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://mullvad.net/en/blog
- Press / News
- Not found
Contacts & Socials
- Socials
- github · twitter · youtube
- support@mullvadvpn.net
- Phone
- 53049 400 14
- Contact page
- https://mullvad.net/en/help/mullvad-browser-extension
- About page
- https://mullvad.net/en/about
📈Ratings growth1,332 ratings+74% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank7 countries
🇩🇪DE#17 /100
🇬🇧GB#20 /100
🇫🇷FR#22 /100
🇨🇦CA#25 /100
🇦🇺AU#25 /100
🇮🇳IN#30 /100
🇺🇸US#45 /100
📊Category Rank Trajectory#17 now · best #16 · worst #36
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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