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66
BU Score
Solid

Incognito — Private Browser

4.5 ✍️ Editor
✍️ BU Analytics Review

Incognito — Private Browser is an iOS app from Overdesigned, LLC in the Utilities category, currently rated 4.5★ across 150 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 66Solid (established niche player). For a Utilities app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.49)METRIC
+$2,800
Excellent rating (4.5★)METRIC
+$2,200
5 starREVIEW
+$1,800
Established app (6y old)METRIC
+$800
Localized (6 languages)METRIC
+$600
Early-stage install base (150 ratings)METRIC
+$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 11 MB🔞 17+📱 iOS 18.5+🔖 v1.2.2🔄 updated 2mo ago🌐 EN, FR, DE, HI, ZH +1📂 Utilities💰 Paid🚀 Launched 2020 (6y old)

📝 About this app

Incognito is a private web browser you can pull up anywhere. From any app: long-press a link or select text, tap Share, and then choose the Incognito action extension. Boom: instant web browser!

Need to lock people out of your web history or bookmarks? Incognito can do that too!

Incognito is great for:
• Viewing a web page inside the current app without jumping to Safari.
• Opening sketchy links without risking your privacy.
• Reopening a web page with cookies disabled — and yes, that means Incognito lets you dodge most paywalls.
• Searching Google from anywhere — just select the text you want to search, choose “Share” from the popup menu, and then choose the “Search in Incognito” action.
• Searching with something besides Google: use Kagi, DuckDuckGo, Bing, Brave, Qwant, Yahoo, or whatever search engine you prefer.
• Keeping your web history and bookmarks private and passcode-locked. Or you can disable browsing history and leave no trace!

Incognito is also a Swiss Army Knife of web tools:
• Open a page in another browser such as Safari, Chrome, Firefox, Opera, Brave, or DuckDuckGo.
• Remove AMP so you can browse or share the original URL.
• Translate the page using Google Translate (beta).
• Open a web page with the archive.today service (Incognito is not affiliated with archive.today or archive.is).
• Save a PDF of an entire web page.
• Set Incognito as your default browser.
• Clear your session history.

Incognito is all about privacy:
• All web browsing is in “private mode” by default, so all cookies and web data are discarded after each session.
• Incognito has no ads, no third-party trackers, and does not send or re-route your web searches anywhere.
• If you require extra privacy, Incognito has options to disable browsing history and/or exclude it from your iCloud Backups.

Incognito is paid upfront with a small, one-time fee. There are no subscriptions, in-app purchases, ads, or deals with sketchy "search engines" like many of the "free" so-called private browser apps. You can trust me with your privacy because you know how I got paid: once, by you, that's it.

Incognito was created by an independent developer living in California.

🆕 What's New · v1.2.2

Two new search engine options: Kagi and Custom.
• Use the Kagi search engine by providing a Session Link from your Kagi account settings (https://help.kagi.com/kagi/privacy/private-browser-sessions.html).
• Use any search engine by providing its search query URL. For example, you could enter "https://www.baidu.com/s?wd=" to search with Baidu.

Incognito now supports French, German, Hindi, Simplified Chinese, and Spanish.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Incognito — Private Browser
Developer
Overdesigned, LLC
Bundle ID
com.overdesigned.ShareBear
App Store URL
Open in App Store
Category
Utilities
Content rating
17+
Languages
EN, FR, DE, HI, ZH, ES

Company

Website
overdesigned.net
Tagline
over designed
Description
Download beautiful and well-reviewed apps for iPhone, iPad and Mac. Created by Adam Overholtzer, an indie developer and father of two living in California.
Founded
2014
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$10.4K/mo
Top-grossing rank
Outside top 100 in US Utilities
All-time revenue
Not found
Pricing
Not found

Founder

Name
Adam Overholtzer
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
adam@overdesigned.net
Phone
Not found
Contact page
Not found
About page
Not found
📈Ratings growth150 ratings+14900% lifetimeShow 3-year history estimate ▾Apr 2020Oct 2024May 2026
Tracked (8 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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