Napper: Schlafplan & Geräusche
72
Quality Score
Strong
Napper: Schlafplan & Geräusche
by Napper AB
Medium confidence
✍️ bumetric analysis
“
Napper: Schlafplan & Geräusche is an iOS app from Napper AB in the Health & Fitness category, currently rated 4.9★ across 3,852 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 72: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$15.9K
per month
→
12-mo forecast
$16.5K – $34.5K
per month
→
24-mo forecast
$20.4K – $61.3K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (116 MB) | +$26K |
| ⚙ Health & Fitness complexity ×1.40 | +$30K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 19× MRR multiple
💸
~1.1× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
265K
Lifetime downloads (US-equivalent)
Monthly active
58K
Daily active
20K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$15.9K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$15.1K – $25.2K
12 months
$16.5K – $34.5K
24 months
$20.4K – $61.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersRevenue Strength
4.2
Product Quality
8.8
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.6
Operational Safety
10.0
Founder Strength
4.8
Monetization Maturity
1.0
- 💰 Revenue: Modest — $11K - $23K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.89★ across 3,852 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $286K-$509K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (3,852 ratings)METRIC | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (6y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.62.0
Dear tired but amazing parents,
We know how precious every moment of peace is when you're caring for a little one. That's why we've spent time this update making sure Napper works as smoothly as possible for you.… Full release notes →
We know how precious every moment of peace is when you're caring for a little one. That's why we've spent time this update making sure Napper works as smoothly as possible for you.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Napper: Schlafplan & Geräusche
- Developer
- Napper AB
- Bundle ID
- com.napper
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- DA, NL, EN, FI, FR, DE, IT, JA, NB, PL, PT, ES, SV
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.9K/mo
- Top-grossing rank
- 🇧🇷#4 /100 🇩🇪#7 /100 🇫🇷#11 /100 🇬🇧#73 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,852 ratings+77% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇧🇷BR#4 /100
🇩🇪DE#7 /100
🇫🇷FR#11 /100
🇬🇧GB#73 /100
📊Category Rank Trajectory#4 now · best #2 · worst #4
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter7 releases tracked
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Napper is the game-changing, award-winning app that uses data, science, and a little bit of algorithmic magic to predict your baby’s naps and bedtime - with almost uncanny accuracy.
Originally built by a dad on parental leave (still with us btw!) for him and his not-so-sleepy baby girl, Napper has now grown to help more than 100,000 families sleep better. So whatever issue you might be facing - short naps, frequent night-wakings, never-ending bedtime routines - there’s a good chance we can help you too.
→ Napper’s main features include…… View full description on the official store →
Originally built by a dad on parental leave (still with us btw!) for him and his not-so-sleepy baby girl, Napper has now grown to help more than 100,000 families sleep better. So whatever issue you might be facing - short naps, frequent night-wakings, never-ending bedtime routines - there’s a good chance we can help you too.
→ Napper’s main features include…… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 116 MB🔞 4+📱 iOS 16.4+🔖 v6.62.0🔄 updated 0d ago🌐 DA, NL, EN, FI, FR +8📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v6.61.0 → v6.62.0
→ 30 days after: reviews +36 high confidence
2026-07
🔧
Shipped update — v6.60.0 → v6.61.0
→ 30 days after: revenue +$6.9K/mo · reviews +77 medium · co-occurring
2026-07
🔧
Shipped update — v6.59.0 → v6.60.0
→ 30 days after: revenue +$6.9K/mo · reviews +77 medium · co-occurring
2026-07
🔧
Shipped update — v6.52.2 → v6.59.0
→ 30 days after: revenue +$6.9K/mo · reviews +139 medium · co-occurring
2026-06
🔧
Shipped update — v6.52.1 → v6.52.2
→ 30 days after: revenue +$6.9K/mo · reviews +159 high confidence
2026-05
🔧
Shipped update — v6.50.0 → v6.52.1
→ 30 days after: reviews +176 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +126 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.24★ · reviews +13,059 high confidence
2026-03
⭐
Rating ↑ 3.66 → 4.90 (improved 1.24★)
→ 30 days after: rating +1.24★ · reviews +13,059 high confidence
2024-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +8 medium · co-occurring
2023-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +6 medium · co-occurring
2021-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-06
⭐
Rating ↓ 4.78 → 4.40 (dropped 0.38★)
→ 30 days after: rating −0.32★ low · multiple changes
2021-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.32★ low · multiple changes
2020-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.88645★ | 4,201 | 4.88645★ this version |
| 🇬🇧 GB | 4.88579★ | 2,014 | 4.88579★ this version |
| 🇩🇪 DE | 4.85975★ | 16,193 | 4.85975★ this version |
| 🇫🇷 FR | 4.8891★ | 4,626 | 4.8891★ this version |
| 🇯🇵 JP | 4.71795★ | 39 | 4.71795★ this version |
| 🇨🇦 CA | 4.8959★ | 1,172 | 4.8959★ this version |
| 🇦🇺 AU | 4.83758★ | 548 | 4.83758★ this version |
| 🇧🇷 BR | 4.95061★ | 14,315 | 4.95061★ this version |
| 🇮🇳 IN | 4.73076★ | 26 | 4.73076★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Napper: Schlafplan & Geräusche: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 3,852 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Napper make per month?▴
Based on our ML-calibrated revenue forecast, Napper earns approximately $6.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Napper?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Napper?▴
Napper is published by Napper AB on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Napper's BU Score?▴
Napper has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.