My OneApp
77
Quality Score
Strong
✍️ Bumetric analysis
“
My OneApp is an iOS app from Safaricom PLC in the Finance category, currently rated 4.3★ across 709,233 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.0M
per month
→
12-mo forecast
$2.1M – $3.3M
per month
→
24-mo forecast
$2.5M – $4.7M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
220 snapshots on record
Rating
4.3
Reviews
709,233 reviews
Forecast Revenue / mo
$2.0M
Snapshots tracked
220
since Jun 2021
🤖Also on Android
—/mo · 689K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$160K
↳ What it cost to build · not monthly revenue
Likely range $120K – $215K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (125 MB) | +$29K |
| ⚙ Finance complexity ×1.60 | +$48K |
| ⚙ 5.3y maintenance × ~1-person team | +$32K |
Total estimate
$160K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$43.5M
↳ What it would sell for · not monthly revenue
Marketplace range $32.5M – $56.5M · 22× MRR multiple
💸
~272× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 5.3y proven track record | +20% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
22× MRR
👥 Estimated audience size
31.0M
Lifetime downloads (US-equivalent)
Monthly active
6.9M
Daily active
2.8M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 📅 5.3y of rating accumulation | -27% |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 125 MB |
| 🏷 Category context | Finance |
| 📦 Mid-large iOS bundle | → Likely native SwiftUI (post-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-08-14 · 50 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 50 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.0M – $2.7M
12 months
$2.1M – $3.3M
24 months
$2.5M – $4.7M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
8.6
Revenue Strength
6.3
Monetization Maturity
1.0
Defensibility
4.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $800K - $4400K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.28★ across 709,233 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $36.0M-$64.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (709,233 ratings)METRIC | +$12,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My OneApp
- Developer
- Safaricom PLC
- Bundle ID
- com.safaricom.mpesa.lifestyle
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 9+
- Languages
- AR, EN, ZH
Company
- Website
- www.safaricom.co.ke
- Tagline
- Not found
- Description
- Discover Safaricom's mobile, data, and M-PESA services in Kenya. Seamless connectivity, innovative solutions, and exclusive offers await you!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $2.0M/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/SafaricomPLC
- linkedin.com/company/safaricom
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/SafaricomPLC · instagram instagram.com/safaricomplc_ · linkedin linkedin.com/company/safaricom · tiktok tiktok.com/@safaricomplc · twitter twitter.com/SafaricomPLC · youtube youtube.com/user/SafaricomOfficial
- Not found
- Phone
- Not found
- Contact page
- safaricom.co.ke/main-mpesa/m-pesa-for…
- About page
- safaricom.co.ke/about-landing
📈Ratings growth709,233 ratings+158565% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Your Entire Digital Life in One Place
My OneApp brings together everything you need—your M‑PESA balance, airtime, data, SMS, Bonga points, and essential services—right on your home screen. No switching between apps. No hassle.
A Fresh New Experience
Get instant visibility of what matters most from your M-PESA, bundle and even bonga balance
Simpler Navigation
Access your quick actions and frequent transactions faster
Do More With Your Money
Unlock more possibilities with M‑PESA – Invest, Borrow, Insure
Connectivity Made Easy… View full description on the official store →
My OneApp brings together everything you need—your M‑PESA balance, airtime, data, SMS, Bonga points, and essential services—right on your home screen. No switching between apps. No hassle.
A Fresh New Experience
Get instant visibility of what matters most from your M-PESA, bundle and even bonga balance
Simpler Navigation
Access your quick actions and frequent transactions faster
Do More With Your Money
Unlock more possibilities with M‑PESA – Invest, Borrow, Insure
Connectivity Made Easy… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 125 MB🔞 9+📱 iOS 13.0+🔖 v5.2.0.0🔄 updated 1mo ago🌐 AR, EN, ZH📂 Finance💰 Paid🚀 Launched 2021 (5y old)
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v5.1.10 → v5.2.0.0
→ 30 days after: rating −0.06★ · reviews +16,637 high confidence
2026-07
🔧
Shipped update — v5.1.9 → v5.1.10
→ 30 days after: rating −0.08★ · reviews +4,892 high confidence
2026-06
📸
Refreshed store screenshots — 6 of 6 updated
→ 30 days after: reviews +2,309 medium · co-occurring
2026-06
⭐
Rating ↑ 2.79 → 4.38 (improved 1.59★)
→ 30 days after: reviews +2,309 medium · co-occurring
2026-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +2,309 medium · co-occurring
2026-06
🔧
Shipped update — v5.1.5 → v5.1.9
→ 30 days after: revenue −$14.4K/mo · rating +1.55★ · reviews +692,563 low · multiple changes
2026-05
⭐
Rating ↓ 4.70 → 2.79 (dropped 1.91★)
→ 30 days after: revenue −$14.4K/mo · rating +1.59★ · reviews +690,254 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$86/mo · rating −1.91★ · reviews −464 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$461/mo · reviews +16 high confidence
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$59/mo high confidence
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$115/mo high confidence
2022-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$166/mo · rating −0.05★ · reviews +6 medium · co-occurring
2022-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$387/mo · rating −0.16★ · reviews +14 medium · co-occurring
2021-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$205/mo · rating +0.23★ · reviews +7 medium · co-occurring
2021-06
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
→ 30 days after: revenue +$205/mo · rating +0.23★ · reviews +7 medium · co-occurring
2021-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$205/mo · rating +0.23★ · reviews +7 medium · co-occurring
📸
Store Page History
6 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-13
2026-06-24
Slot 2
2 ver.
2 ver.
2026-05-13
2026-06-24
Slot 3
2 ver.
2 ver.
2026-05-13
2026-06-24
Slot 4
2 ver.
2 ver.
2026-05-13
2026-06-24
Slot 5
2 ver.
2 ver.
2026-05-13
2026-06-24
Slot 6
2 ver.
2 ver.
2026-05-13
2026-06-24
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.6875★ | 80 | 4.6875★ this version |
| 🇧🇷 BR | 5★ | 2 | 5★ this version |
| 🇨🇦 CA | 4.42307★ | 104 | 4.42307★ this version |
| 🇩🇪 DE | 4.25★ | 88 | 4.25★ this version |
| 🇫🇷 FR | 4.14286★ | 14 | 4.14286★ this version |
| 🇬🇧 GB | 4.65993★ | 297 | 4.65993★ this version |
| 🇮🇳 IN | 4.66667★ | 42 | 4.66667★ this version |
| 🇯🇵 JP | 4.75★ | 8 | 4.75★ this version |
| 🇺🇸 US | 4.56923★ | 975 | 4.56923★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My OneApp: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Safaricom PLC
View all →📦 Portfolio summaryBIG studio
4apps·$2.0M/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 709,233 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does My OneApp make per month?▴
Based on our ML-calibrated revenue forecast, My OneApp earns approximately $2.0M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is My OneApp profitable?▴
With estimated build cost $160K and monthly revenue $2.0M, My OneApp looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does My OneApp have?▴
Estimated audience: ~31.0M lifetime downloads, ~6.9M monthly active users, and ~2.8M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like My OneApp?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is My OneApp built with?▴
Our heuristic places My OneApp on the Native iOS (SwiftUI) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is My OneApp still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would My OneApp sell for?▴
Estimated acquisition value: $43.5M (marketplace range $32.5M – $56.5M). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was My OneApp last updated?▴
My OneApp last shipped a new version on 2026-08-14 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes My OneApp?▴
My OneApp is published by Safaricom PLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My OneApp's BU Score?▴
My OneApp has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.