45
BU Score
Emerging
M-PESA
✍️ BU Analytics Review
“
M-PESA is an iOS app from Safaricom Limited in the Finance category, currently rated 2.8★ across 33 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 45 — Emerging (early traction worth watching). For a Finance app, that means early traction worth watching.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Below-average rating (2.8★)METRIC | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (33 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 125 MB🔞 9+📱 iOS 13.0+🔖 v5.1.5🔄 updated 5d ago🌐 AR, EN, ZH📂 Finance💰 Paid🚀 Launched 2021 (5y old)
📝 About this app
Your Entire Digital Life in One Place
My OneApp brings together everything you need—your M‑PESA balance, airtime, data, SMS, Bonga points, and essential services—right on your home screen. No switching between apps. No hassle.
A Fresh New Experience
Get instant visibility of what matters most from your M-PESA, bundle and even bonga balance
Simpler Navigation
Access your quick actions and frequent transactions faster
Do More With Your Money
Unlock more possibilities with M‑PESA – Invest, Borrow, Insure
Connectivity Made Easy
Buy airtime, data bundles, and home fibre quickly and conveniently
Make Payments Faster
Pay quickly and securely with Scan to Pay QR, AI Pay and NFC payments
Care, Right at Your Fingertips
Handle essential support requests directly from your phone
My OneApp brings together everything you need—your M‑PESA balance, airtime, data, SMS, Bonga points, and essential services—right on your home screen. No switching between apps. No hassle.
A Fresh New Experience
Get instant visibility of what matters most from your M-PESA, bundle and even bonga balance
Simpler Navigation
Access your quick actions and frequent transactions faster
Do More With Your Money
Unlock more possibilities with M‑PESA – Invest, Borrow, Insure
Connectivity Made Easy
Buy airtime, data bundles, and home fibre quickly and conveniently
Make Payments Faster
Pay quickly and securely with Scan to Pay QR, AI Pay and NFC payments
Care, Right at Your Fingertips
Handle essential support requests directly from your phone
🆕 What's New · v5.1.5
B-Live Bundles
Global Search New UI
Lipa Na Bonga User Experience Update
Bug Fixes
Global Search New UI
Lipa Na Bonga User Experience Update
Bug Fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- M-PESA
- Developer
- Safaricom Limited
- Bundle ID
- com.safaricom.mpesa.lifestyle
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 9+
- Languages
- AR, EN, ZH
Company
- Website
- www.safaricom.co.ke
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $14.4K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth33 ratings+74% lifetimeShow 3-year history estimate ▾
Tracked (40 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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