The Body Coach: Fitness Plans
71
Quality Score
Strong
The Body Coach: Fitness Plans
by The Body Coach
Medium confidence
✍️ Bumetric analysis
“
The Body Coach: Fitness Plans is an iOS app from The Body Coach in the Health & Fitness category, currently rated 4.9★ across 333 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 71: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$21.9K
per month
→
12-mo forecast
$22.7K – $47.5K
per month
→
24-mo forecast
$28.1K – $84.3K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
16 snapshots on record
Rating
4.9
Reviews
333 reviews
Forecast Revenue / mo
$21.9K
Snapshots tracked
16
since Sep 2021
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (161 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
| ⚙ 5.0y maintenance × ~1-person team | +$30K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$450K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 21× MRR multiple
💸
~2.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 5.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
21× MRR
👥 Estimated audience size
17K
Lifetime downloads (US-equivalent)
Monthly active
3.0K
Daily active
1.0K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 5.0y of rating accumulation | -25% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
33% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 161 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Mid-large iOS bundle | → Likely native SwiftUI (post-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-09-14 · 17 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 17 days since last update | Active development |
| 👥 Small user base (333 ratings) + 5.0y old | +10% (solo-project pattern) |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$21.9K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$20.8K – $34.7K
12 months
$22.7K – $47.5K
24 months
$28.1K – $84.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 59/100MID TIERSUBSCRIPTIONcompetitive build-outGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
6.3
Revenue Strength
4.3
Monetization Maturity
9.5
Defensibility
5.8
Market Position
2.0
Operational Safety
8.7
- 💰 Revenue: Modest — $15K - $32K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 333 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $394K-$701K. Portfolio play ($33K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (5y old)METRIC | +$800 | |
| Early-stage install base (333 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.27.0
No major updates this time. We’ve been busy fixing some bugs & making some behind the scenes improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Body Coach: Fitness Plans
- Developer
- The Body Coach
- Bundle ID
- com.thebodycoach.bodycoach-ios
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $21.9K/mo
- Top-grossing rank
- 🇬🇧#21 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth360 ratings+11900% lifetimeShow 3-year history estimate ▾
Tracked (16 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇬🇧
GB
Top-grossing rank: #21 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#21 now · best #2 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to The Body Coach app by Joe Wicks! After transforming over 600,000 people around the world with his 90 Day Plan, Joe will transform your body & mind to get fitter, healthier & happier starting today.
HOW IT WORKS:
Burn fat and build lean muscle with quick workouts, tasty food, no expensive equipment, and a feel-good way to transform your mind and body!
A STRUCTURED WORKOUT PROGRAMME:
- Unlike other exercise apps, with The Body Coach you’ll get a structured, monthly workout plan based on your fitness level.… View full description on the official store →
HOW IT WORKS:
Burn fat and build lean muscle with quick workouts, tasty food, no expensive equipment, and a feel-good way to transform your mind and body!
A STRUCTURED WORKOUT PROGRAMME:
- Unlike other exercise apps, with The Body Coach you’ll get a structured, monthly workout plan based on your fitness level.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 161 MB🔞 17+📱 iOS 15.7+🔖 v2.27.0🔄 updated 2w ago🌐 EN📂 Health & Fitness💰 Paid🚀 Launched 2021 (5y old)
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 14 of 14 updated
2026-09
🔧
Shipped update — v2.25.0 → v2.27.0
→ 30 days after: reviews +7 medium · co-occurring
2026-08
🔧
Shipped update — v2.22.0 → v2.25.0
→ 30 days after: reviews +13 high confidence
2026-07
🔧
Shipped update — v2.20.0 → v2.22.0
→ 30 days after: revenue +$14.3K/mo · reviews +17 high confidence
2026-06
🔧
Shipped update — v2.18.0 → v2.20.0
→ 30 days after: revenue +$14.3K/mo · reviews +14 high confidence
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-09
🚀
First tracked snapshot — initial data captured
2021-09
🚀
First tracked snapshot — initial data captured
📸
Store Page History
14 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 2
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 3
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 4
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 5
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 6
2 ver.
2 ver.
2026-05-12
2026-09-19
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 2
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 3
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 4
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 5
2 ver.
2 ver.
2026-05-12
2026-09-19
Slot 6
2 ver.
2 ver.
2026-05-12
2026-09-19
🗣
Voice of Customer
Based on 103 reviews across 6 markets● 97% positive · ● 0% neutral · ● 3% negative · Rating drift: -0.24★ (declining — recent 50: 4.62★ vs lifetime: 4.86★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.94
🇩🇪 DE
+0.93
🇫🇷 FR
+0.91
🇦🇺 AU
+0.87
🇬🇧 GB
+0.80
🇨🇦 CA
+0.77
Top praise themes
mental health ×7 joe wicks ×6 joe team ×5 highly recommend ×5 user friendly ×5 game changer ×4 workouts recipes ×4 thanks joe ×4
Top complaint themes
recipes ×3
Risk signals
Refund mentions: 1.0%
🧪
Tech & Domain Intel — thebodycoach.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Apple Pay / Sign in with Apple · Google Workspace · Stripe
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.8278★ | 633 | 4.8278★ this version |
| 🇧🇷 BR | 4★ | 4 | 4★ this version |
| 🇨🇦 CA | 4.87578★ | 161 | 4.87578★ this version |
| 🇩🇪 DE | 4.91329★ | 173 | 4.91329★ this version |
| 🇫🇷 FR | 4.89921★ | 129 | 4.89921★ this version |
| 🇬🇧 GB | 4.82275★ | 39,149 | 4.82275★ this version |
| 🇮🇳 IN | 4.85714★ | 7 | 4.85714★ this version |
| 🇯🇵 JP | 4.33333★ | 6 | 4.33333★ this version |
| 🇺🇸 US | 4.86427★ | 361 | 4.86427★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The Body Coach: Fitness Plans: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 333 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does The Body Coach make per month?▴
Based on our ML-calibrated revenue forecast, The Body Coach earns approximately $21K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is The Body Coach profitable?▴
With estimated build cost $155K and monthly revenue $21K, The Body Coach looks profitable — pays back its estimated build cost in roughly 7 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does The Body Coach have?▴
Estimated audience: ~17K lifetime downloads, ~3K monthly active users, and ~1K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like The Body Coach?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is The Body Coach built with?▴
Our heuristic places The Body Coach on the Native iOS (SwiftUI) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is The Body Coach still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 17 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would The Body Coach sell for?▴
Estimated acquisition value: $450K (marketplace range $350K – $600K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was The Body Coach last updated?▴
The Body Coach last shipped a new version on 2026-09-14 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes The Body Coach?▴
The Body Coach is published by The Body Coach on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Body Coach's BU Score?▴
The Body Coach has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.