Love, Manuela
54
Quality Score
Solid
Love, Manuela
by Passion For Baking AS
Medium confidence
✍️ Bumetric analysis
“
Love, Manuela is an iOS app from Passion For Baking AS in the Utilities category, currently rated 4.3★ across 172 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 54: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
59 snapshots on record
Rating
4.3
Reviews
172 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
59
since May 2020
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
| ⚙ 6.4y maintenance × ~1-person team | +$38K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 15× MRR multiple
💸
~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 6.4y proven track record | +20% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
24K
Lifetime downloads (US-equivalent)
Monthly active
3.5K
Daily active
700
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 6.4y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
High confidence · 80%
Also possible
Native iOS (Swift / UIKit)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 29 MB |
| 🏷 Category context | Utilities |
| 📦 Compact iOS bundle | → Native SwiftUI (post-2020 era) |
💀 Maintenance status
At risk
40%
Last shipped 2026-05-27 · 122 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 4 months since last update | Slowing cadence |
| 👥 Small user base (172 ratings) + 6.4y old | +10% (solo-project pattern) |
Verdict
At risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 37/100MID TIERFREE (NO MONETIZATION)no growth momentumRevenue Strength
3.7
Product Quality
6.0
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.6
Operational Safety
4.8
Founder Strength
3.8
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.29★ across 172 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($12.99)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Early-stage install base (172 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.0
- Improved search and filtering with easy-to-use tags
- New recipe categories added
- New Cake Mode keeps your screen awake while reading recipes
- Improved UI and overall user experience
- Improved password reset functionality
- General performance improvements and bug fixes
- New recipe categories added
- New Cake Mode keeps your screen awake while reading recipes
- Improved UI and overall user experience
- Improved password reset functionality
- General performance improvements and bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Love, Manuela
- Developer
- Passion For Baking AS
- Bundle ID
- com.ios.LoveManuellas
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Description
- Create an account or log in to Instagram - Share what you're into with the people who get you.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- 🇮🇳#22 /100 🇨🇦#33 /100 🇦🇺#35 /100 🇬🇧#37 /100 🇺🇸#100 /100 🇩🇪#100 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth176 ratings+2833% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇮🇳IN#22 /100
🇨🇦CA#33 /100
🇦🇺AU#35 /100
🇬🇧GB#37 /100
🇺🇸US#100 /100
🇩🇪DE#100 /100
📊Category Rank Trajectory#22 now · best #22 · worst #38
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
💰Pricing History$0.00 → $12.99 (+0%)
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Love, Manuela is a baking app created by Norwegian baker Manuela Kjeilen, known as @passionforbaking. For more than a decade, Manuela has shared her love of baking with people around the world. She has published nine baking books, hosted her own baking show on TV in Sweden, and inspires more than 1.6 million followers on Instagram with her cakes, recipes, and beautiful baking ideas.
Inside the Love, Manuela app, you get instant access to more than 470 baking recipes, all written in English, with high-quality step-by-step photos for every recipe from beginning to end.
One-time purchase.… View full description on the official store →
Inside the Love, Manuela app, you get instant access to more than 470 baking recipes, all written in English, with high-quality step-by-step photos for every recipe from beginning to end.
One-time purchase.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 29 MB🔞 4+📱 iOS 13.0+🔖 v4.0🔄 updated 4mo ago🌐 EN📂 Utilities💰 Paid🚀 Launched 2020 (6y old)
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v3.5 → v4.0
2026-05
💲
Went paid — introduced $12.99 price point
2026-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +10 high confidence
2025-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.09★ · reviews +5 high confidence
2025-03
🔧
Shipped update — v? → v3.5
→ 30 days after: rating +0.07★ · reviews +6 medium · co-occurring
2022-01
⭐
Rating ↓ 4.67 → 4.14 (dropped 0.53★)
→ 30 days after: rating −0.10★ high confidence
2020-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.13★ high confidence
2020-05
🚀
First tracked snapshot — initial data captured
2020-05
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 152 reviews across 7 markets● 88% positive · ● 4% neutral · ● 9% negative · Rating drift: -0.03★ (stable — recent 50: 4.26★ vs lifetime: 4.29★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.80
🇨🇦 CA
+0.76
🇦🇺 AU
+0.74
🇫🇷 FR
+0.65
🇬🇧 GB
+0.60
🇩🇪 DE
+0.16
🇮🇳 IN
+0.09
Top praise themes
easy follow ×18 delicious recipes ×11 highly recommend ×10 step step ×10 recipes easy ×9 amazing recipes ×8 recipes recipes ×7 recipes delicious ×6
Top complaint themes
won open ×6 waste money ×4 recipes ×26 working ×12 find ×10 ingredients ×7 purchased ×7 now ×6
Risk signals
Refund mentions: 2.0% Bug mentions: 5% Fraud / scam mentions: 2.0%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.30682★ | 176 | 4.30682★ this version |
| 🇬🇧 GB | 4.26667★ | 30 | 4.26667★ this version |
| 🇩🇪 DE | 3.42857★ | 7 | 3.42857★ this version |
| 🇫🇷 FR | 4.16667★ | 6 | 4.16667★ this version |
| 🇯🇵 JP | 3.25★ | 4 | 3.25★ this version |
| 🇨🇦 CA | 4.46666★ | 30 | 4.46666★ this version |
| 🇦🇺 AU | 4.22222★ | 36 | 4.22222★ this version |
| 🇧🇷 BR | 5★ | 4 | 5★ this version |
| 🇮🇳 IN | 2.33333★ | 6 | 2.33333★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Love, Manuela: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 172 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Love, Manuela make per month?▴
Based on our ML-calibrated revenue forecast, Love, Manuela earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Love, Manuela profitable?▴
With estimated build cost $80K and monthly revenue $5.0K, Love, Manuela looks break-even-grade — payback period sits around 1.3 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Love, Manuela have?▴
Estimated audience: ~24K lifetime downloads, ~3K monthly active users, and ~700 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Love, Manuela?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Love, Manuela built with?▴
Our heuristic places Love, Manuela on the Native iOS (SwiftUI) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (Swift / UIKit).
Is Love, Manuela still actively maintained?▴
Maintenance status: At risk (40% abandonment risk). Last shipped version was 4 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Love, Manuela sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 15× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Love, Manuela last updated?▴
Love, Manuela last shipped a new version on 2026-05-27 — 4 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Love, Manuela?▴
Love, Manuela is published by Passion For Baking AS on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Love, Manuela's BU Score?▴
Love, Manuela has a BU Score of 54/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.