West - Photo & Video Editor
81
Quality Score
Excellent
West - Photo & Video Editor
by TheStudio, LLC
High confidence
✍️ Bumetric analysis
“
West - Photo & Video Editor is an iOS app from TheStudio, LLC in the Photo & Video category, currently rated 4.9★ across 24,954 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 81: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
131 snapshots on record
Rating
4.9
Reviews
24,954 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
131
since Jul 2020
ONE-TIME · BUILD
💰 Estimated build cost
$170K
↳ What it cost to build · not monthly revenue
Likely range $130K – $230K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (135 MB) | +$34K |
| ⚙ Photo & Video complexity ×1.55 | +$46K |
| ⚙ 6.3y maintenance × ~1-person team | +$37K |
Total estimate
$170K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 21× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 6.3y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
21× MRR
👥 Estimated audience size
2.4M
Lifetime downloads (US-equivalent)
Monthly active
320K
Daily active
96K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 6.3y of rating accumulation | -30% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 135 MB |
| 🏷 Category context | Photo & Video |
| 📦 Mid-large iOS bundle | → Likely native SwiftUI (post-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-08-21 · 38 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 38 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.8
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.6
Operational Safety
10.0
Founder Strength
5.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.9★ across 24,954 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($31K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (24,954 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v25.1.0
- This version removes home screen widgets. Continuing to support widgets requires maintenance and time that we'd rather spend on better effects and editing tools. If you really enjoyed West widgets, let us know and we'll consider adding them in a future release.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- West - Photo & Video Editor
- Developer
- TheStudio, LLC
- Bundle ID
- andrew.sawyer.West
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth25,428 ratings+15596% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
West is a camera and editor built for making everyday moments special.
1. Capture photos and videos within West or import from your library.
2. Each image has layers of effects that are applied to create the final look.
3. These layers can be saved as presets to quickly apply complete looks. Save your own or use a pre-installed preset.
Effects:
- Color: Handcrafted color presets apply rich contrast and character to an image.
- Texture: Unique, on-device generated, film grain and texture. No two edits are exactly alike.… View full description on the official store →
1. Capture photos and videos within West or import from your library.
2. Each image has layers of effects that are applied to create the final look.
3. These layers can be saved as presets to quickly apply complete looks. Save your own or use a pre-installed preset.
Effects:
- Color: Handcrafted color presets apply rich contrast and character to an image.
- Texture: Unique, on-device generated, film grain and texture. No two edits are exactly alike.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 135 MB🔞 4+📱 iOS 26.0+🔖 v25.1.0🔄 updated 1mo ago🌐 AR, CA, HR, CS, DA +28📂 Photo & Video💰 Paid🚀 Launched 2020 (6y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v24.0.0 → v25.1.0
→ 30 days after: reviews −208 high confidence
2026-05
🔧
Shipped update — v23.0.0 → v24.0.0
→ 30 days after: reviews +324 high confidence
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +254 high confidence
2026-05
⭐
Rating ↑ 3.93 → 4.90 (improved 0.97★)
→ 30 days after: reviews +254 high confidence
2026-03
⭐
Rating ↓ 4.90 → 3.93 (dropped 0.97★)
→ 30 days after: revenue −$4.7M/mo · rating −0.97★ · reviews −24,513 medium · co-occurring
2026-03
⭐
Rating ↑ 3.93 → 4.90 (improved 0.97★)
→ 30 days after: revenue −$4.7M/mo · rating −0.97★ · reviews −24,513 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue −$4.7M/mo · rating −0.97★ · reviews −24,513 medium · co-occurring
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.1K/mo · reviews +6 medium · co-occurring
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$3.0K/mo · rating +0.06★ · reviews +16 low · multiple changes
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$908/mo · reviews +5 high confidence
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.1K/mo · rating +0.08★ · reviews +11 high confidence
2022-07
⭐
Rating ↓ 4.77 → 4.27 (dropped 0.50★)
→ 30 days after: revenue +$191/mo high confidence
2022-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$536/mo · rating −0.23★ high confidence
2020-07
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.89014★ | 25,596 | 4.89014★ this version |
| 🇬🇧 GB | 4.84928★ | 345 | 4.84928★ this version |
| 🇩🇪 DE | 4.87234★ | 235 | 4.87234★ this version |
| 🇫🇷 FR | 4.81503★ | 173 | 4.81503★ this version |
| 🇯🇵 JP | 4.5★ | 16 | 4.5★ this version |
| 🇨🇦 CA | 4.87992★ | 483 | 4.87992★ this version |
| 🇦🇺 AU | 4.89552★ | 134 | 4.89552★ this version |
| 🇧🇷 BR | 4.91303★ | 6,761 | 4.91303★ this version |
| 🇮🇳 IN | 4.7362★ | 163 | 4.7362★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for West - Photo & Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 24,954 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does West - Photo & Video Editor make per month?▴
Based on our ML-calibrated revenue forecast, West - Photo & Video Editor earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is West - Photo & Video Editor profitable?▴
With estimated build cost $170K and monthly revenue $5.0K, West - Photo & Video Editor looks break-even-grade — payback period sits around 2.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does West - Photo & Video Editor have?▴
Estimated audience: ~2.4M lifetime downloads, ~320K monthly active users, and ~96K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like West - Photo & Video Editor?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is West - Photo & Video Editor built with?▴
Our heuristic places West - Photo & Video Editor on the Native iOS (SwiftUI) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is West - Photo & Video Editor still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would West - Photo & Video Editor sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was West - Photo & Video Editor last updated?▴
West - Photo & Video Editor last shipped a new version on 2026-08-21 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes West - Photo & Video Editor?▴
West - Photo & Video Editor is published by TheStudio, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is West - Photo & Video Editor's BU Score?▴
West - Photo & Video Editor has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.