SimpleMoney
48
Quality Score
Emerging
✍️ Bumetric analysis
“
SimpleMoney is an iOS app from David Koenig in the Finance category, currently rated 4.5★ across 4 ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.
Quality Score is 48: Emerging (early traction worth watching). For a Finance app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.0K
per month
→
12-mo forecast
$913 – $3292
per month
→
24-mo forecast
$846 – $7616
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
6 snapshots on record
Rating
4.5
Reviews
4 reviews
Forecast Revenue / mo
$1.0K
Snapshots tracked
6
since Mar 2026
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
| ⚙ 6.2y maintenance × ~1-person team | +$37K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $30K · 21× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 6.2y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
21× MRR
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
High confidence · 80%
Also possible
Native iOS (Swift / UIKit)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 17 MB |
| 🏷 Category context | Finance |
| 📦 Compact iOS bundle | → Native SwiftUI (post-2020 era) |
💀 Maintenance status
At risk
40%
Last shipped 2026-07-16 · 100 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 3 months since last update | Slowing cadence |
| 👥 Small user base (4 ratings) + 6.2y old | +10% (solo-project pattern) |
Verdict
At risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.0K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$889 – $2.1K
12 months
$913 – $3.3K
24 months
$846 – $7.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 41/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
3.4
Product Quality
3.6
Revenue Strength
3.0
Monetization Maturity
1.0
Defensibility
5.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $418 - $2612/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.5★ across 4 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $18K-$33K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| Established app (6y old)METRIC | +$800 | |
| Localized (5 languages)METRIC | +$600 | |
| Pre-traction phase (4 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.07.02
Simple Money is available now and will remain free. Small donations would be appreciated.
- Swapped the Twitter link for a Mastodon link
- Minor UI improvements
- Many bug fixes
- Swapped the Twitter link for a Mastodon link
- Minor UI improvements
- Many bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SimpleMoney
- Developer
- David Koenig
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.00 (+0%)
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
SimpleMoney is a simple cash book app for the household!
(Languages supported: English, German, French, Spanish, Italian)
The SimpleMoney app is a simple household book and more! It has never been so easy to be on top of your finances. Many features and attention to detail make this app unique. Pay once and you will receive the app for iOS, iPadOS and macOS. More languages are added. In addition, the app is constantly being improved and updates made available.
- 4 Widgets with different Colors (iOS/iPadOS 14 & macOS 11)
- Keep track of your Income, Expense & Loans!… View full description on the official store →
(Languages supported: English, German, French, Spanish, Italian)
The SimpleMoney app is a simple household book and more! It has never been so easy to be on top of your finances. Many features and attention to detail make this app unique. Pay once and you will receive the app for iOS, iPadOS and macOS. More languages are added. In addition, the app is constantly being improved and updates made available.
- 4 Widgets with different Colors (iOS/iPadOS 14 & macOS 11)
- Keep track of your Income, Expense & Loans!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 17 MB🔞 4+📱 iOS 13.0+🔖 v26.07.02🔄 updated 3mo ago🌐 EN, FR, DE, IT, ES📂 Finance💰 Paid🚀 Launched 2020 (6y old)
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
💲
Went free — dropped $0.99 price point
2026-08
🔄
Monetization changed: paid → free
2026-07
🔧
Shipped update — v26.03.02 → v26.07.02
2026-06
💲
Went paid — introduced $0.99 price point
2026-06
⭐
Rating ↓ 4.50 → 0.00 (dropped 4.50★)
2026-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 1★ | 1 | 1★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 0★ | 0 | — |
| 🇩🇪 DE | 4.5★ | 4 | 4.5★ this version |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 0★ | 0 | — |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
More by David Koenig
View all →📦 Portfolio summaryINDIE studio
2apps·$1K/mocombined
Lead-app heavy — top app contributes 68%
About this analysis
Why low confidence: only 4 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
SimpleMoney is a very early-stage iOS app in the finance space with weak public traction — only 4 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does SimpleMoney make per month?▴
Low-confidence model estimate. SimpleMoney has only 4 App Store ratings, so our revenue model has very little signal to work with — treat the ~$1.0K/mo figure as directional only, not a verified MRR. No founder-verified revenue data is available for this app. See methodology for the formula and confidence bands.
What apps are like SimpleMoney?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is SimpleMoney built with?▴
Our heuristic places SimpleMoney on the Native iOS (SwiftUI) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (Swift / UIKit).
Is SimpleMoney still actively maintained?▴
Maintenance status: At risk (40% abandonment risk). Last shipped version was 3 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
When was SimpleMoney last updated?▴
SimpleMoney last shipped a new version on 2026-07-16 — 3 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes SimpleMoney?▴
SimpleMoney is published by David Koenig on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SimpleMoney's BU Score?▴
SimpleMoney has a BU Score of 48/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.