Birthday Countdown & Gift List
66
Quality Score
Solid
✍️ Bumetric analysis
“
Birthday Countdown & Gift List is an iOS app from LW Brands, LLC in the Productivity category, currently rated 4.9★ across 307 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 66: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
19 snapshots on record
Rating
4.9
Reviews
307 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
19
since Oct 2021
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Productivity complexity ×1.10 | +$5K |
| ⚙ 4.9y maintenance × ~1-person team | +$29K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 21× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 4.9y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
21× MRR
👥 Estimated audience size
17K
Lifetime downloads (US-equivalent)
Monthly active
4.1K
Daily active
1.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 📅 4.9y of rating accumulation | -25% |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
High confidence · 80%
Also possible
Native iOS (Swift / UIKit)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 17 MB |
| 🏷 Category context | Productivity |
| 📦 Compact iOS bundle | → Native SwiftUI (post-2020 era) |
💀 Maintenance status
At risk
60%
Last shipped 2026-01-09 · 260 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 8 months since last update | Concerning gap |
| 👥 Small user base (307 ratings) + 4.9y old | +10% (solo-project pattern) |
Verdict
At risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.1
Product Quality
6.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.7
Market Position
2.0
Operational Safety
9.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 307 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 254d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($27K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (4y old)METRIC | +$800 | |
| Early-stage install base (307 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.3
+ Optimized for iOS 26
+ Fixed a few minor bugs
Thank you for the positive feedback!
+ Fixed a few minor bugs
Thank you for the positive feedback!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Birthday Countdown & Gift List
- Developer
- LW Brands, LLC
- Bundle ID
- birthday-countdown
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth309 ratings+30800% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $4.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stay on top of upcoming birthdays with the Birthday Countdown & Gift List app! Our app is packed with features that make remembering birthdays and organizing your gift giving a breeze.
Features Include:
- Birthday countdown widgets
- Birthday reminder notifications
- Create a gift list for each person
- Add a yearly budget and track overall spending
- Assign individual budgets for each recipient
- Track your spending with various graphs
- Share your list & collaborate with other users
- Automatically sync devices (Ex. iPhone / iPad)
- Passcode protect your list (optional)… View full description on the official store →
Features Include:
- Birthday countdown widgets
- Birthday reminder notifications
- Create a gift list for each person
- Add a yearly budget and track overall spending
- Assign individual budgets for each recipient
- Track your spending with various graphs
- Share your list & collaborate with other users
- Automatically sync devices (Ex. iPhone / iPad)
- Passcode protect your list (optional)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 17 MB🔞 12+📱 iOS 15.6+🔖 v1.3🔄 updated 8mo ago🌐 EN📂 Productivity💰 Paid🚀 Launched 2021 (4y old)
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $4.99 price point
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$8.1K/mo · rating +0.14★ · reviews +291 high confidence
2023-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$56/mo · rating +0.06★ medium · co-occurring
2022-12
⭐
Rating ↓ 5.00 → 4.57 (dropped 0.43★)
→ 30 days after: rating +0.06★ medium · co-occurring
2022-12
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
→ 30 days after: revenue +$79/mo · rating −0.37★ low · multiple changes
2021-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.84443★ | 45 | 4.84443★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 4.95652★ | 23 | 4.95652★ this version |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 4.7234★ | 141 | 4.7234★ this version |
| 🇮🇳 IN | 5★ | 1 | 5★ this version |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.8835★ | 309 | 4.8835★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Birthday Countdown & Gift List: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by LW Brands, LLC
View all →📦 Portfolio summaryBIG studio
3apps·$2.5M/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 307 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Birthday Countdown & Gift List make per month?▴
Based on our ML-calibrated revenue forecast, Birthday Countdown & Gift List earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Birthday Countdown & Gift List profitable?▴
With estimated build cost $85K and monthly revenue $5.0K, Birthday Countdown & Gift List looks break-even-grade — payback period sits around 1.4 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Birthday Countdown & Gift List have?▴
Estimated audience: ~17K lifetime downloads, ~4K monthly active users, and ~1K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Birthday Countdown & Gift List?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Birthday Countdown & Gift List built with?▴
Our heuristic places Birthday Countdown & Gift List on the Native iOS (SwiftUI) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (Swift / UIKit).
Is Birthday Countdown & Gift List still actively maintained?▴
Maintenance status: At risk (60% abandonment risk). Last shipped version was 8 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Birthday Countdown & Gift List sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Birthday Countdown & Gift List last updated?▴
Birthday Countdown & Gift List last shipped a new version on 2026-01-09 — 8 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Birthday Countdown & Gift List?▴
Birthday Countdown & Gift List is published by LW Brands, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Birthday Countdown & Gift List's BU Score?▴
Birthday Countdown & Gift List has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.