PrettyUp - Video Body Editor
76
Quality Score
Strong
✍️ Bumetric analysis
“
PrettyUp - Video Body Editor is an iOS app from Pixl Concerto Technology Limited in the Photo & Video category, currently rated 4.6★ across 11,463 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
148 snapshots on record
Rating
4.6
Reviews
11,463 reviews
Forecast Revenue / mo
$900K
Snapshots tracked
148
since Feb 2021
ONE-TIME · BUILD
💰 Estimated build cost
$175K
↳ What it cost to build · not monthly revenue
Likely range $130K – $235K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (565 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
| ⚙ 5.8y maintenance × ~1-person team | +$35K |
Total estimate
$175K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$17.5M
↳ What it would sell for · not monthly revenue
Marketplace range $13.0M – $22.5M · 19× MRR multiple
💸
~100× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 5.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
1.1M
Lifetime downloads (US-equivalent)
Monthly active
150K
Daily active
45K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 5.8y of rating accumulation | -29% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 565 MB |
| 🏷 Category context | Photo & Video |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-09-13 · 41 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 41 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 62/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.5
Product Quality
7.7
Revenue Strength
6.0
Monetization Maturity
9.5
Defensibility
7.5
Market Position
2.0
Operational Safety
5.1
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 11,463 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 2.2% refund mentions, 6% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 16 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (11,463 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (17 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.6.10
Added Smart to AI Hair Draw. Create natural hair strands with just a simple sketch~
Added Nod、Squash to Live2D.Greater interaction, livelier avatars!
Added new collage-style resources to Template.
Added Wink、Lip Lick、Smiling Eyes、Parted Lips to Expression.
Added Nod、Squash to Live2D.Greater interaction, livelier avatars!
Added new collage-style resources to Template.
Added Wink、Lip Lick、Smiling Eyes、Parted Lips to Expression.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PrettyUp - Video Body Editor
- Developer
- Pixl Concerto Technology Limited
- Bundle ID
- com.floatcamellia.prettyup
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- AR, EN, FR, DE, ID, IT, JA, KO, MS, PT, RU, ZH, ES, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $900K/mo
- Top-grossing rank
- 🇫🇷#23 /100 🇮🇳#27 /100 🇬🇧#40 /100 🇩🇪#48 /100 🇯🇵#55 /99 🇨🇦#62 /100 🇦🇺#64 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth12,333 ratings+2722% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇫🇷FR#23 /100
🇮🇳IN#27 /100
🇬🇧GB#40 /100
🇩🇪DE#48 /100
🇯🇵JP#55 /99
🇨🇦CA#62 /100
🇦🇺AU#64 /100
🇧🇷BR#66 /100
🇺🇸US#70 /100
📊Category Rank Trajectory#23 now · best #23 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
PrettyUp is your all-in-one face & body editor for photos and videos! Whether it's a selfie, vlog, or live photo, easily retouch and enhance your natural beauty.
We have powerful edits like face reshape, smooth skin, tons of stunning filters, tools like quality enhancer, object remover. Say goodbye to awkward angles and camera distortion—shoot, edit, and share flawlessly!
Body Editor & Creative Reshaping
• Body Tune: Effortlessly adjust and customize your shape. Highlight your favorite features and achieve your desired proportions with smooth, natural-looking results.… View full description on the official store →
We have powerful edits like face reshape, smooth skin, tons of stunning filters, tools like quality enhancer, object remover. Say goodbye to awkward angles and camera distortion—shoot, edit, and share flawlessly!
Body Editor & Creative Reshaping
• Body Tune: Effortlessly adjust and customize your shape. Highlight your favorite features and achieve your desired proportions with smooth, natural-looking results.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 565 MB🔞 12+📱 iOS 15.0+🔖 v10.6.10🔄 updated 1mo ago🌐 AR, EN, FR, DE, ID +12📂 Photo & Video💰 Paid🚀 Launched 2020 (5y old)
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v10.5.00 → v10.6.10
→ 30 days after: reviews +193 high confidence
2026-08
🔧
Shipped update — v10.2.01 → v10.5.00
→ 30 days after: reviews +383 high confidence
2026-07
🔧
Shipped update — v10.0.11 → v10.2.01
→ 30 days after: revenue +$28.0K/mo · reviews +433 high confidence
2026-06
🔧
Shipped update — v9.8.00 → v10.0.11
→ 30 days after: revenue +$28.0K/mo · reviews +524 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +281 high confidence
2026-03
⭐
Rating ↑ 3.56 → 4.60 (improved 1.04★)
→ 30 days after: rating +1.03★ · reviews +10,396 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.03★ · reviews +10,396 high confidence
2023-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.06★ · reviews +7 high confidence
2023-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +7 medium · co-occurring
2022-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.16★ · reviews +7 high confidence
2022-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.09★ · reviews +5 high confidence
2021-04
⭐
Rating ↓ 4.00 → 3.55 (dropped 0.45★)
2021-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-04
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
→ 30 days after: rating −0.45★ · reviews +6 high confidence
2021-03
⭐
Rating ↓ 4.75 → 4.00 (dropped 0.75★)
→ 30 days after: rating −0.45★ · reviews +6 high confidence
2021-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.00★ high confidence
2021-02
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 856 reviews across 9 markets● 62% positive · ● 20% neutral · ● 18% negative · Rating drift: -1.22★ (declining — recent 50: 3.4★ vs lifetime: 4.62★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.57
🇮🇳 IN
+0.50
🇬🇧 GB
+0.42
🇺🇸 US
+0.40
🇨🇦 CA
+0.34
🇩🇪 DE
+0.15
🇫🇷 FR
+0.13
🇧🇷 BR
+0.10
🇯🇵 JP
+0.06
Top praise themes
photo editing ×8 amazing amazing ×7 muito bom ×6 user friendly ×4 amazing editing ×4 perfect editing ×4 content creator ×4 photo edits ×3
Top complaint themes
free trial ×32 doesn work ×13 please fix ×10 trial charged ×9 waste money ×8 yearly subscription ×6 recent update ×6 don waste ×6
Risk signals
Refund mentions: 2.2% Subscription complaints: 6% Fraud / scam mentions: 2.7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.50661★ | 681 | 4.50661★ this version |
| 🇧🇷 BR | 4.57996★ | 3,652 | 4.57996★ this version |
| 🇨🇦 CA | 4.47036★ | 759 | 4.47036★ this version |
| 🇩🇪 DE | 4.56568★ | 1,119 | 4.56568★ this version |
| 🇫🇷 FR | 4.49362★ | 1,254 | 4.49362★ this version |
| 🇬🇧 GB | 4.51171★ | 1,622 | 4.51171★ this version |
| 🇮🇳 IN | 4.60838★ | 2,625 | 4.60838★ this version |
| 🇯🇵 JP | 4.5712★ | 1,882 | 4.5712★ this version |
| 🇺🇸 US | 4.61491★ | 12,470 | 4.61491★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PrettyUp - Video Body Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Pixl Concerto Technology Limited
View all →📦 Portfolio summaryBIG studio
4apps·$3.9M/mocombined
Lead-app heavy — top app contributes 77%
About this analysis
Why high confidence: 11,463 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does PrettyUp - Video Body Editor make per month?▴
Based on our ML-calibrated revenue forecast, PrettyUp - Video Body Editor earns approximately $900K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is PrettyUp - Video Body Editor profitable?▴
With estimated build cost $175K and monthly revenue $900K, PrettyUp - Video Body Editor looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does PrettyUp - Video Body Editor have?▴
Estimated audience: ~1.1M lifetime downloads, ~150K monthly active users, and ~45K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like PrettyUp - Video Body Editor?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is PrettyUp - Video Body Editor built with?▴
Our heuristic places PrettyUp - Video Body Editor on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is PrettyUp - Video Body Editor still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would PrettyUp - Video Body Editor sell for?▴
Estimated acquisition value: $17.5M (marketplace range $13.0M – $22.5M). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was PrettyUp - Video Body Editor last updated?▴
PrettyUp - Video Body Editor last shipped a new version on 2026-09-13 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes PrettyUp - Video Body Editor?▴
PrettyUp - Video Body Editor is published by Pixl Concerto Technology Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PrettyUp - Video Body Editor's BU Score?▴
PrettyUp - Video Body Editor has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.