PrettyUp - Video Body Editor
76
Quality Score
Strong
PrettyUp - Video Body Editor
High confidence
✍️ bumetric analysis
“
PrettyUp - Video Body Editor is an iOS app from Pixl Concerto Technology Limited in the Photo & Video category, currently rated 4.6★ across 11,463 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (502 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$250K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $325K · 16× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
1.6M
Lifetime downloads (US-equivalent)
Monthly active
285K
Daily active
85K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.1
Product Quality
7.7
Revenue Strength
6.0
Monetization Maturity
9.5
Defensibility
7.3
Market Position
2.0
Operational Safety
5.3
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 11,463 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Elevated — 8% subscription complaints, scam/fraud mentions detected, bug mentions above category norm.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (11,463 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (16 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Established app (5y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.8.10
Added Photo Booth to Photo Mode for retro 4-frame shots.
Added Glow Hair, Shining Hair, Hair Blowing to AI Effects.
Added Glassy, Matte Male, Glossy Male to AI Lips.
Added Deepen Eyes to Lens: shadows, highlights, pupil color.
Added Eyeliner2 to Makeup Pen.… Full release notes →
Added Glow Hair, Shining Hair, Hair Blowing to AI Effects.
Added Glassy, Matte Male, Glossy Male to AI Lips.
Added Deepen Eyes to Lens: shadows, highlights, pupil color.
Added Eyeliner2 to Makeup Pen.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PrettyUp - Video Body Editor
- Developer
- Pixl Concerto Technology Limited
- Bundle ID
- com.floatcamellia.prettyup
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- AR, EN, FR, DE, ID, IT, JA, KO, MS, PT, RU, ZH, ES, TH, ZH, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.9K/mo
- Top-grossing rank
- 🇫🇷#27 /100 🇮🇳#33 /100 🇩🇪#58 /100 🇯🇵#58 /100 🇨🇦#58 /100 🇬🇧#59 /100 🇦🇺#69 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth11,463 ratings+71% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇫🇷FR#27 /100
🇮🇳IN#33 /100
🇩🇪DE#58 /100
🇯🇵JP#58 /100
🇨🇦CA#58 /100
🇬🇧GB#59 /100
🇦🇺AU#69 /100
🇧🇷BR#69 /100
🇺🇸US#79 /100
📊Category Rank Trajectory#27 now · best #25 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
PrettyUp is your all-in-one face and body editor for photos and videos. With this face beauty camera and video & photo editor, you can: Easily retouch the selfie, vlog and live photo with powerful edits like face retouch, smooth skin. Apply stunning filters for pictures or create an ideal image to share. Enjoy tools like quality enhancer, object remover.
Tired of awkward angles or camera distortion? With Pretty Up, you can shoot, retouch and preserve your beauty effortlessly — no limit to creativity.
Face Retouch: Natural Beauty Enhancement… View full description on the official store →
Tired of awkward angles or camera distortion? With Pretty Up, you can shoot, retouch and preserve your beauty effortlessly — no limit to creativity.
Face Retouch: Natural Beauty Enhancement… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 502 MB🔞 12+📱 iOS 15.0+🔖 v9.8.10🔄 updated 0d ago🌐 AR, EN, FR, DE, ID +11📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↑ 3.56 → 4.60 (improved 1.04★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-04
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
2021-03
⭐
Rating ↓ 4.75 → 4.00 (dropped 0.75★)
2021-02
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 78 reviews across 2 markets● 69% positive · ● 9% neutral · ● 22% negative · Rating drift: -1.38★ (declining — recent 50: 3.24★ vs lifetime: 4.62★)
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.59
🇺🇸 US
+0.24
Top praise themes
photo editing ×3 features ×7 beautiful ×6 one ×6 que ×5 recommend ×4 wish ×4 amazing ×4
Top complaint themes
new update ×4 subscription ×8 doesn ×7 free ×6 download ×6 feature ×6 pay ×5 face ×5
Risk signals
Refund mentions: 1.3% Subscription complaints: 8% Bug mentions: 6% Fraud / scam mentions: 1.3%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.51415★ | 636 | 4.51415★ this version |
| 🇧🇷 BR | 4.59091★ | 3,410 | 4.59091★ this version |
| 🇨🇦 CA | 4.49123★ | 684 | 4.49123★ this version |
| 🇩🇪 DE | 4.5846★ | 987 | 4.5846★ this version |
| 🇫🇷 FR | 4.53008★ | 1,147 | 4.53008★ this version |
| 🇬🇧 GB | 4.51882★ | 1,488 | 4.51882★ this version |
| 🇮🇳 IN | 4.61516★ | 2,362 | 4.61516★ this version |
| 🇯🇵 JP | 4.58532★ | 1,758 | 4.58532★ this version |
| 🇺🇸 US | 4.62166★ | 11,553 | 4.62166★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PrettyUp - Video Body Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Pixl Concerto Technology Limited
View all →📦 Portfolio summaryINDIE studio
4apps·$24K/mocombined
⚠ Concentrated — top app contributes 84% of combined revenue (single-app dependency)
Similar apps in Photo & Video
About this analysis
Why high confidence: 11,463 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does PrettyUp - Video Body Editor make per month?▴
Based on our ML-calibrated revenue forecast, PrettyUp - Video Body Editor earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like PrettyUp - Video Body Editor?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes PrettyUp - Video Body Editor?▴
PrettyUp - Video Body Editor is published by Pixl Concerto Technology Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PrettyUp - Video Body Editor's BU Score?▴
PrettyUp - Video Body Editor has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.