60
BU Score
Solid
Marshmallow Insurance
✍️ BU Analytics Review
“
Marshmallow Insurance is an iOS app from Marshmallow in the Finance category, currently rated 4.8★ across 244 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 60 — Solid (established niche player). For a Finance app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (244 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 24
Jul 24
Dec 25
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 154 MB🔞 4+📱 iOS 17.0+🔖 v26.5.8🔄 updated 1d ago🌐 EN📂 Finance💰 Paid🚀 Launched 2021 (5y old)
📝 About this app
Get instant access to your cover. Make changes in seconds, make a claim in minutes, and get help in an emergency - all from your phone!
Cover that’s fast, fair and always on your side.
Join over 50,000 other Marshmallowers
OUR APP
- Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes
- Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage.
- Understand your cover. Get your questions answered with our nifty help feature
- Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes
WHY MARSHMALLOW
- No hidden fees. You can make changes instantly with no hidden costs
- Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you
- 24/7 claims line. Make a claim at any time of day or night
- Lightning speed customer support. We respond to all live chats in under 2 minutes
WHAT MAKES US GREAT
- Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere
- Instant: Hello, app! Hello, live chat! Hello, super fast claims!
- Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe
STAY IN TOUCH
- facebook.com/marshmallowinsurance
- twitter.com/getmarshmallow
- instagram.com/getmarshmallow
- linkedin.com/company/marshmallowltd
THE LEGAL BIT
Marshmallow is authorised and regulated by the UK Financial Conduct Authority. Our FCA reference is 797672. You can check our details on register.fca.org.uk
Our privacy policy can be found here: marshmallow.com/privacy-policy
Cover that’s fast, fair and always on your side.
Join over 50,000 other Marshmallowers
OUR APP
- Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes
- Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage.
- Understand your cover. Get your questions answered with our nifty help feature
- Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes
WHY MARSHMALLOW
- No hidden fees. You can make changes instantly with no hidden costs
- Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you
- 24/7 claims line. Make a claim at any time of day or night
- Lightning speed customer support. We respond to all live chats in under 2 minutes
WHAT MAKES US GREAT
- Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere
- Instant: Hello, app! Hello, live chat! Hello, super fast claims!
- Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe
STAY IN TOUCH
- facebook.com/marshmallowinsurance
- twitter.com/getmarshmallow
- instagram.com/getmarshmallow
- linkedin.com/company/marshmallowltd
THE LEGAL BIT
Marshmallow is authorised and regulated by the UK Financial Conduct Authority. Our FCA reference is 797672. You can check our details on register.fca.org.uk
Our privacy policy can be found here: marshmallow.com/privacy-policy
🆕 What's New · v26.5.8
Hello, Marshmallowers!
It’s the little things that matter. We’ve spent the last couple of weeks smoothing out the edges to make our app even easier to use than before.
Catch you next time.
It’s the little things that matter. We’ve spent the last couple of weeks smoothing out the edges to make our app even easier to use than before.
Catch you next time.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Marshmallow Insurance
- Developer
- Marshmallow
- Bundle ID
- com.marshmallow.Marshmallow
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.marshmallow.com
- Tagline
- Get your miles’ worth
- Description
- Get cheap car insurance that's designed for UK newcomers. Fully comprehensive insurance, that considers your driving experience from overseas. Get a quote today!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $287/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/getmarshmallow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- https://www.linkedin.com/company/marshmallowltd/mycompany/
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.marshmallow.com/blog
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · linkedin · twitter
- Not found
- Phone
- Not found
- Contact page
- https://www.marshmallow.com/help
- About page
- https://www.marshmallow.com/our-story
📈Ratings growth244 ratings+109% lifetimeShow 3-year history estimate ▾
Tracked (5 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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