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75
BU Score
Strong

Zigzag - Puppy & Dog Training

4.8 ✍️ Editor
✍️ BU Analytics Review

Zigzag - Puppy & Dog Training is an iOS app from PetCare Services Ltd in the Education category, currently rated 4.8★ across 3,031 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 75Strong (healthy traction). For a Education app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
5 starREVIEW
+$1,800
Low install base (3,031 ratings)METRIC
+$1,500
highly recommendREVIEW
+$1,400
Established app (4y old)METRIC
+$800
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jan 25
Mar 25
Apr 25
May 25
Jun 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 155 MB🔞 4+📱 iOS 14.0+🔖 v7.0.2🔄 updated 1d ago🌐 EN📂 Education💰 Paid🚀 Launched 2021 (4y old)

📝 About this app

Zigzag Puppy Training is the perfect app for dog training beginners! Backed by science and loved by trainers, it guides you through the ups and downs of puppyhood, ensuring it’s a fun and stress-free journey all the way.

• Created by dog training experts
• Personalised puppy training programme by age and breed
• Over 250 puppy training lessons with ‘how-to’ videos
• Message our training coaches anytime for advice
• Over 1M puppies trained through Zigzag

WHAT MAKES THE ZIGZAG PUPPY TRAINING APP UNIQUE
We’re the only app dedicated to puppyhood. Reality can hit new owners pretty quickly when raising a puppy turns out differently than expected. With Zigzag, you’ll explore the wonderful journey of puppy training through building a strong bond together. Our puppy training program is created by professional dog trainers who share their expert advice in an easy, accessible format you can trust.

WHAT PUPPY TRAINING DOES ZIGZAG COVER?
Prepare to be pleasantly surprised when learning how to train your new pup. Zigzag breaks down the life skills your dog will need to live happily in the world:
• Basic commands
• Sleep and crate training
• Potty training
• Leash pulling and walking
• Socialization
• Puppy care and grooming
• Prevent problem behaviors e.g., aggression, barking, biting & more
• Feeding your puppy
• Tricks and games as we’re fun too!

Start your Zigzag puppy training journey and get access to:

250+ PUPPY TRAINING LESSONS WITH ‘HOW-TO’ VIDEOS
For a new puppy, the world is simply too interesting with so much to learn! Zigzag has over 250 lessons ranging from basics such as sit, down and recall to more advanced training like being alone, crate training, and socialization.

24/7 Expert Dog Trainer Advice
Yes, training a puppy can be tricky, but the Zigzag puppy training app provides 24/7 live-chat with our experts who are happy to help and support you with questions, big or small.

Tailored Pup Training Program
Share a few details about your puppy, and you’ll get a fully tailored puppy training program with 3 fun daily lessons to train your dog in the most important skills.

Puppy Guidance
Zigzag is the only puppy training app that focuses on puppyhood, which means we’re here for the entire ride of getting a new puppy. You’ll have access to articles brimming with useful tips you’ll find handy; from the right teething toys to your first vacation together.

Puppy Nutrition
Get tailored feeding advice, tips, and offers in Nourish. Find the perfect food based on your pup's breed and age - helping them stay healthy as they grow older.

Puppy Parent Community
You’re not alone in your puppy training journey! Join the community and connect with Zigzag users and our puppy coaches. Ask for advice, share your pup’s progress, and hear about others’ couches being chewed on. It will make you feel better.

See what Zigzag users say:

"I love this app and the support you get. First time having a puppy and it helps us understand his behavior, what he means to do and how we can train to what we expect from him as he matures. Just love it! Thank you so much for the help and support"

"I have a black lab/Great Pyrenees mix that keeps me on my toes! The app is so helpful with covering the basics and the ability to chat with a puppy expert 24/7 makes it more than worth the small price that they charge! The trainers are so knowledgeable and happy to help with whatever I need!"

Access free pup training learning content with Zigzag and see why Zigzag is loved by puppy parents everywhere.

Subscription Plans
If you like Zigzag. Try Zigzag Premium free for 7 days - cancel anytime! Get 24/7 access to our expert training coaches, unlimited lessons, and ask our AI anything - no question is too big or small.

Terms of Use: zigzag.dog/en-us/terms
EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

🆕 What's New · v7.0.2

French language support now available in France!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Zigzag - Puppy & Dog Training
Developer
PetCare Services Ltd
Bundle ID
nl.navara.zigzag
App Store URL
Open in App Store
Category
Education
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$30.3K/mo
Top-grossing rank
🇬🇧#74 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
https://apps.apple.com/us/iphone/story/id1876455371
Recent App Store Reviews49 latest · avg 3.27★ · 49.0% 5★ · 32.7% 1★
5★
24 (49%)
4★
2 (4%)
3★
2 (4%)
2★
5 (10%)
1★
16 (33%)
+31,462 ratings/week
Praise: love ×10 great ×8 amazing ×4 awesome ×2 fantastic ×2Complaints: subscription ×4 scam ×2 hate ×1 terrible ×1
Top positive
★★★★★ amazing coaching
I’ve been using the Zig Zag app for training my puppy, and it’s fantastic! Emma, one of the coaches, was incredibly helpful and gave practical, straightforward advice that made a real difference. The app itself is full of great information,…
★★★★★ Everything you need and then some
I tried this app searching for help on milestones and what to expect. I’ve raised puppies before and knew a whole lot but this app even went above and beyond what I had learned 15 years ago. If you need help with new puppy, get this app. …
Top negative
★☆☆☆☆ Bad
Not good…
★☆☆☆☆ Worked for a day!
The app worked great for 1 day. Then on the next day it wouldn’t allow me to login. I changed my password. Still wouldn’t allow me to login. I’m sure it’s great WHEN it works.…
📈Ratings growth3,031 ratings+95% lifetimeShow 3-year history estimate ▾May 2023Dec 2024May 2026
Tracked (55 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
GB#74
📊Category Rank Trajectory#74 now · best #53 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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