Persona: Beauty Camera
71
Quality Score
Strong
✍️ Bumetric analysis
“
Persona: Beauty Camera is an iOS app from Ticket To The Moon, Inc. in the Photo & Video category, currently rated 4.8★ across 42,209 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 71: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$24.1K
per month
→
12-mo forecast
$24.9K – $52.2K
per month
→
24-mo forecast
$30.8K – $92.5K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
140 snapshots on record
Rating
4.8
Reviews
42,209 reviews
Forecast Revenue / mo
$24.1K
Snapshots tracked
140
since Apr 2021
ONE-TIME · BUILD
💰 Estimated build cost
$175K
↳ What it cost to build · not monthly revenue
Likely range $130K – $235K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (263 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
| ⚙ 5.4y maintenance × ~1-person team | +$32K |
Total estimate
$175K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $600K · 21× MRR multiple
💸
~2.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 5.4y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
21× MRR
👥 Estimated audience size
4.3M
Lifetime downloads (US-equivalent)
Monthly active
610K
Daily active
180K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 5.4y of rating accumulation | -27% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 263 MB |
| 🏷 Category context | Photo & Video |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-08-29 · 27 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 27 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$24.1K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$22.8K – $38.1K
12 months
$24.9K – $52.2K
24 months
$30.8K – $92.5K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 55/100MID TIERSUBSCRIPTIONunderperforming peersRevenue Strength
4.4
Product Quality
8.0
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.3
Operational Safety
2.8
Founder Strength
4.8
Monetization Maturity
9.5
- 💰 Revenue: Modest — $16K - $36K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 42,209 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.4% refund mentions, 5% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $288K-$529K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (42,209 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (25 languages)METRIC | +$1,500 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.16.8
Beauty Filters for Photos & Videos Improved!
Persona filters are now even better! Enhance your face, hair, body, skin easily with boosted options and enjoy our new exclusive AI tools!
Persona filters are now even better! Enhance your face, hair, body, skin easily with boosted options and enjoy our new exclusive AI tools!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Persona: Beauty Camera
- Developer
- Ticket To The Moon, Inc.
- Bundle ID
- com.tickettothemoon.video.persona
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- AR, DA, NL, EN, FI, FR, DE, EL, ID, IT, JA, KO, MS, NB, FA, PT, RU, ZH, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $24.1K/mo
- Top-grossing rank
- 🇮🇳#27 /100 🇩🇪#55 /100 🇫🇷#61 /99 🇺🇸#73 /100 🇨🇦#73 /100 🇧🇷#76 /100 🇬🇧#81 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth44,241 ratings+10770% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇮🇳IN#27 /100
🇩🇪DE#55 /100
🇫🇷FR#61 /99
🇺🇸US#73 /100
🇨🇦CA#73 /100
🇧🇷BR#76 /100
🇬🇧GB#81 /100
🇦🇺AU#88 /100
📊Category Rank Trajectory#27 now · best #27 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Master your look with Persona - a professional beauty camera and editor crafted for perfection. Smart AI and powerful tools deliver flawless photos and videos effortlessly, live or in edits.
MAIN FEATURES:
• Face Beauty Filters: Choose from dozens of filters to smooth skin, add a bright glow, or perfect your look naturally - instant with one click, for photos and videos.
• Hair Upgrades: Boost volume or switch to new hairstyles fast, works on any shot.
• Body Tuning: Shape your figure a bit for a sharp, real result in stills or clips.… View full description on the official store →
MAIN FEATURES:
• Face Beauty Filters: Choose from dozens of filters to smooth skin, add a bright glow, or perfect your look naturally - instant with one click, for photos and videos.
• Hair Upgrades: Boost volume or switch to new hairstyles fast, works on any shot.
• Body Tuning: Shape your figure a bit for a sharp, real result in stills or clips.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 263 MB🔞 4+📱 iOS 17.0+🔖 v1.16.8🔄 updated 3w ago🌐 AR, DA, NL, EN, FI +20📂 Photo & Video💰 Paid🚀 Launched 2021 (5y old)
📅
What Worked™ · Development Pipeline
20 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v1.16.6 → v1.16.8
→ 30 days after: reviews +1,701 high confidence
2026-08
🔧
Shipped update — v1.15.42 → v1.16.6
→ 30 days after: reviews +1,701 high confidence
2026-07
🔧
Shipped update — v1.15.28 → v1.15.42
→ 30 days after: reviews +2,352 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +1,266 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$567/mo · rating +1.82★ · reviews +37,220 high confidence
2026-03
⭐
Rating ↑ 2.98 → 4.80 (improved 1.82★)
→ 30 days after: revenue +$567/mo · rating +1.82★ · reviews +37,220 high confidence
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +12 medium · co-occurring
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.08★ · reviews +25 low · multiple changes
2022-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +8 high confidence
2022-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +11 high confidence
2022-03
⭐
Rating ↓ 2.89 → 2.51 (dropped 0.38★)
→ 30 days after: rating +0.05★ · reviews +11 high confidence
2022-02
⭐
Rating ↓ 3.38 → 2.89 (dropped 0.49★)
→ 30 days after: rating −0.38★ · reviews +25 high confidence
2022-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.38★ · reviews +25 high confidence
2022-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.87★ · reviews +35 high confidence
2022-01
⭐
Rating ↓ 3.50 → 3.14 (dropped 0.36★)
→ 30 days after: rating −0.12★ medium · co-occurring
2021-11
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
→ 30 days after: rating −0.50★ high confidence
2021-09
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
→ 30 days after: rating +0.25★ high confidence
2021-08
⭐
Rating ↓ 4.50 → 3.33 (dropped 1.17★)
→ 30 days after: rating +0.42★ high confidence
2021-05
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
→ 30 days after: rating −0.50★ medium · co-occurring
2021-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.50★ medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #27Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
selfie camera·#27🇺🇸filters·#37🇺🇸photo retouch·#38🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 833 reviews across 9 markets● 49% positive · ● 29% neutral · ● 22% negative · Rating drift: -1.11★ (declining — recent 50: 3.66★ vs lifetime: 4.77★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.37
🇺🇸 US
+0.28
🇮🇳 IN
+0.28
🇨🇦 CA
+0.19
🇬🇧 GB
+0.15
🇧🇷 BR
+0.13
🇫🇷 FR
+0.11
🇯🇵 JP
+0.09
🇩🇪 DE
-0.08
Top praise themes
muito bom ×5 free trial ×3 хорошее приложение ×3 bir uygulama ×3 video editing ×3 please add ×3 جميل جدا ×3 one filter ×3
Top complaint themes
waste money ×14 customer service ×10 doesn work ×10 without paying ×8 free trial ×7 все платно ×6 don pay ×6 rip off ×6
Risk signals
Refund mentions: 2.4% Subscription complaints: 5% Fraud / scam mentions: 2.9%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.7645★ | 44,594 | 4.7645★ this version |
| 🇬🇧 GB | 4.68322★ | 3,444 | 4.68322★ this version |
| 🇩🇪 DE | 4.77121★ | 4,349 | 4.77121★ this version |
| 🇫🇷 FR | 4.50606★ | 6,600 | 4.50606★ this version |
| 🇯🇵 JP | 4.58423★ | 837 | 4.58423★ this version |
| 🇨🇦 CA | 4.72475★ | 3,753 | 4.72475★ this version |
| 🇦🇺 AU | 4.66873★ | 1,935 | 4.66873★ this version |
| 🇧🇷 BR | 4.82142★ | 5,958 | 4.82142★ this version |
| 🇮🇳 IN | 4.61144★ | 9,283 | 4.61144★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Persona: Beauty Camera: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Ticket To The Moon, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$34K/mocombined
Lead-app heavy — top app contributes 69%
About this analysis
Why high confidence: 42,209 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Persona make per month?▴
Based on our ML-calibrated revenue forecast, Persona earns approximately $24K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Persona profitable?▴
With estimated build cost $175K and monthly revenue $24K, Persona looks profitable — pays back its estimated build cost in roughly 7 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Persona have?▴
Estimated audience: ~4.3M lifetime downloads, ~610K monthly active users, and ~180K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Persona?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Persona built with?▴
Our heuristic places Persona on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Persona still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 27 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Persona sell for?▴
Estimated acquisition value: $500K (marketplace range $375K – $600K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Persona last updated?▴
Persona last shipped a new version on 2026-08-29 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Persona?▴
Persona is published by Ticket To The Moon, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Persona's BU Score?▴
Persona has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.