Total Adblock - Ad Blocker
68
Quality Score
Solid
✍️ Bumetric analysis
“
Total Adblock - Ad Blocker is an iOS app from Total Security Limited in the Utilities category, currently rated 4.0★ across 42,984 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 68: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
327 snapshots on record
Rating
4.0
Reviews
42,984 reviews
Forecast Revenue / mo
$600K
Snapshots tracked
327
since Apr 2025
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
| ⚙ 5.4y maintenance × ~1-person team | +$32K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$9.0M
↳ What it would sell for · not monthly revenue
Marketplace range $6.5M – $11.5M · 15× MRR multiple
💸
~120× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 5.4y proven track record | +20% |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
6.2M
Lifetime downloads (US-equivalent)
Monthly active
990K
Daily active
195K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 5.4y of rating accumulation | -27% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 47 MB |
| 🏷 Category context | Utilities |
| 📦 Small-mid iOS bundle | → Native SwiftUI (post-2020 era) |
💀 Maintenance status
Slowing
30%
Last shipped 2026-07-06 · 127 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 4 months since last update | Slowing cadence |
Verdict
Slowing
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.1
Product Quality
7.9
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
6.3
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.96★ across 42,984 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (42,984 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (12 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| priceyREVIEW | −$800 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.0.16
Enjoy Faster, More Private, Internet Browsing With Our Latest iOS Update
- Bug fixes
- Bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Total Adblock - Ad Blocker
- Developer
- Total Security Limited
- Bundle ID
- net.protected.ios.TotalAdBlock
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- DA, NL, EN, FR, DE, IT, NB, PL, PT, ES, SV, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $600K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth43,297 ratings+9565% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Total Adblock is the ultimate solution for eliminating unwanted ads and pop-ups while browsing on your iOS device. With our advanced technology, Total Adblock ensures a fast, smooth and uninterrupted browsing experience by blocking all types of ads, including banners, pop-ups, video ads, and more.
Not only does Total Adblock speed up your browsing experience, but it also helps to reduce data usage and prolong battery life. By eliminating ads and other unwanted content, you can browse faster and save on your data plan.… View full description on the official store →
Not only does Total Adblock speed up your browsing experience, but it also helps to reduce data usage and prolong battery life. By eliminating ads and other unwanted content, you can browse faster and save on your data plan.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 47 MB🔞 4+📱 iOS 15.6+🔖 v2.0.16🔄 updated 4mo ago🌐 DA, NL, EN, FR, DE +7📂 Utilities💰 Paid🚀 Launched 2021 (5y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v2.0.15 → v2.0.16
→ 30 days after: revenue +$8.8K/mo · reviews +146 high confidence
2026-05
⭐
Rating ↑ 2.19 → 3.96 (improved 1.77★)
→ 30 days after: reviews +49 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +49 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +5 medium · co-occurring
2026-03
⭐
Rating ↑ 2.18 → 4.00 (improved 1.82★)
→ 30 days after: reviews +5 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +5 medium · co-occurring
2025-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +51 high confidence
2025-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.25★ · reviews +127 high confidence
2025-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.22★ · reviews +78 medium · co-occurring
2025-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.22★ · reviews +78 medium · co-occurring
2025-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.22★ · reviews +78 low · multiple changes
2025-04
⭐
Rating ↑ 2.00 → 2.43 (improved 0.43★)
2025-04
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2025-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.71734★ | 4,868 | 3.71734★ this version |
| 🇧🇷 BR | 4.43262★ | 141 | 4.43262★ this version |
| 🇨🇦 CA | 3.8748★ | 3,818 | 3.8748★ this version |
| 🇩🇪 DE | 4.02752★ | 2,435 | 4.02752★ this version |
| 🇫🇷 FR | 3.95418★ | 1,724 | 3.95418★ this version |
| 🇬🇧 GB | 3.86393★ | 7,474 | 3.86393★ this version |
| 🇮🇳 IN | 4.30435★ | 23 | 4.30435★ this version |
| 🇯🇵 JP | 4.03125★ | 32 | 4.03125★ this version |
| 🇺🇸 US | 3.95379★ | 43,341 | 3.95379★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Total Adblock - Ad Blocker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Total Security Limited
View all →📦 Portfolio summaryBIG studio
9apps·$1.9M/mocombined
✓ Diversified — top app contributes 36%; risk spread across portfolio
About this analysis
Why high confidence: 42,984 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Total Adblock - Ad Blocker make per month?▴
Based on our ML-calibrated revenue forecast, Total Adblock - Ad Blocker earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Total Adblock - Ad Blocker profitable?▴
With estimated build cost $75K and monthly revenue $600K, Total Adblock - Ad Blocker looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Total Adblock - Ad Blocker have?▴
Estimated audience: ~6.2M lifetime downloads, ~990K monthly active users, and ~195K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Total Adblock - Ad Blocker?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Total Adblock - Ad Blocker built with?▴
Our heuristic places Total Adblock - Ad Blocker on the Native iOS (SwiftUI) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Total Adblock - Ad Blocker still actively maintained?▴
Maintenance status: Slowing (30% abandonment risk). Last shipped version was 4 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Total Adblock - Ad Blocker sell for?▴
Estimated acquisition value: $9.0M (marketplace range $6.5M – $11.5M). Calculated as 15× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Total Adblock - Ad Blocker last updated?▴
Total Adblock - Ad Blocker last shipped a new version on 2026-07-06 — 4 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Total Adblock - Ad Blocker?▴
Total Adblock - Ad Blocker is published by Total Security Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Total Adblock - Ad Blocker's BU Score?▴
Total Adblock - Ad Blocker has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.