Tochi - Mental Health Journal
62
Quality Score
Solid
✍️ Bumetric analysis
“
Tochi - Mental Health Journal is an iOS app from Hae Bum Kim, currently rated 4.7★ across 840 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 62: Solid (established niche player). For an app like this, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
63 snapshots on record
Rating
4.7
Reviews
840 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
63
since Oct 2021
ONE-TIME · BUILD
💰 Estimated build cost
$60K
↳ What it cost to build · not monthly revenue
Likely range $45K – $80K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (77 MB) | +$10K |
Total estimate
$60K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 16× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
125K
Lifetime downloads (US-equivalent)
Monthly active
18K
Daily active
3.7K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 category engagement | ~150 installs / rating |
| 🔁 category D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
6.6
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.8
Operational Safety
10.0
Founder Strength
3.8
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 840 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Established app (5y old)METRIC | +$800 | |
| Localized (9 languages)METRIC | +$600 | |
| Early-stage install base (840 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.0.0
Bug Fixes and start up issues resolved!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Tochi - Mental Health Journal
- Developer
- Hae Bum Kim
- Bundle ID
- com.lazyhippo.tochidiary
- App Store URL
- Open in App Store
- Category
- Not found
- Content rating
- 4+
- Languages
- NL, EN, IT, JA, KO, PT, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth843 ratings+11943% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter7 releases tracked
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Tochi: Your All-in-One Mental Health Journal & Mood Tracker App
Tochi is a complete mental health app designed for real-life emotional wellbeing and mental wellness. Whether you need an anxiety journal, a stress journal, or a gratitude journal with guided prompts, Tochi is built for you. From managing depression, bipolar disorder, and ADHD to navigating burnout or daily stress, this is the mental health journal that adapts to your journey.
Effortless Mood Tracker Check-Ins
The Tochi mood tracker makes tracking progress effortless.… View full description on the official store →
Tochi is a complete mental health app designed for real-life emotional wellbeing and mental wellness. Whether you need an anxiety journal, a stress journal, or a gratitude journal with guided prompts, Tochi is built for you. From managing depression, bipolar disorder, and ADHD to navigating burnout or daily stress, this is the mental health journal that adapts to your journey.
Effortless Mood Tracker Check-Ins
The Tochi mood tracker makes tracking progress effortless.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 77 MB🔞 4+📱 iOS 15.6+🔖 v12.0.0🔄 updated 0d ago🌐 NL, EN, IT, JA, KO +4💰 Paid
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📦
Bundle ↓ 163MB → 81MB — likely major code refresh
2026-09
🔧
Shipped update — v11.1.3 → v12.0.0
2026-07
🔧
Shipped update — v11.1.2 → v11.1.3
2026-06
🔧
Shipped update — v11.1.0 → v11.1.2
2026-06
🔧
Shipped update — v11.0.2 → v11.1.0
2026-06
🔧
Shipped update — v10.6.1 → v11.0.2
2026-05
🔄
Monetization changed: subscription → free
2026-05
🔧
Shipped update — v10.5.1 → v10.6.1
2026-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-04
⭐
Rating ↑ 4.15 → 4.70 (improved 0.55★)
2022-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.08★ high confidence
2021-11
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2021-11
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
→ 30 days after: rating −0.50★ high confidence
2021-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.50★ medium · co-occurring
2021-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.50★ medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.69869★ | 843 | 4.69869★ this version |
| 🇬🇧 GB | 4.59406★ | 101 | 4.59406★ this version |
| 🇩🇪 DE | 4.88889★ | 9 | 4.88889★ this version |
| 🇫🇷 FR | 4.33333★ | 9 | 4.33333★ this version |
| 🇯🇵 JP | 5★ | 5 | 5★ this version |
| 🇨🇦 CA | 4.64375★ | 160 | 4.64375★ this version |
| 🇦🇺 AU | 4.51111★ | 45 | 4.51111★ this version |
| 🇧🇷 BR | 4.5★ | 6 | 4.5★ this version |
| 🇮🇳 IN | 5★ | 2 | 5★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Tochi - Mental Health Journal: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Hae Bum Kim
View all →📦 Portfolio summaryINDIE studio
2apps·$5K/mocombined
⚠ Concentrated — top app contributes 91% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 840 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
6 answers · auto-generated from this app's public dataHow much does Tochi - Mental Health Journal make per month?▴
Based on our ML-calibrated revenue forecast, Tochi - Mental Health Journal earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Tochi - Mental Health Journal profitable?▴
With estimated build cost $60K and monthly revenue $5.0K, Tochi - Mental Health Journal looks profitable — pays back its estimated build cost in roughly 12 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Tochi - Mental Health Journal have?▴
Estimated audience: ~125K lifetime downloads, ~18K monthly active users, and ~3K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
How much would Tochi - Mental Health Journal sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 16× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Tochi - Mental Health Journal?▴
Tochi - Mental Health Journal is published by Hae Bum Kim on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Tochi - Mental Health Journal's BU Score?▴
Tochi - Mental Health Journal has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.