MERACH:Fitness Freedom at Home
35
Quality Score
Emerging
MERACH:Fitness Freedom at Home
by Zhejiang Yulu e-commerce Co., Ltd
Medium confidence
✍️ Bumetric analysis
“
MERACH:Fitness Freedom at Home is an iOS app from Zhejiang Yulu e-commerce Co., Ltd in the Health & Fitness category, currently rated 2.4★ across 177 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 35: Emerging (early traction worth watching). For a Health & Fitness app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
80 snapshots on record
Rating
2.4
Reviews
177 reviews
Forecast Revenue / mo
$500
Snapshots tracked
80
since Dec 2022
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (162 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
| ⚙ 4.5y maintenance × ~1-person team | +$26K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$5K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 15× MRR multiple
💸
~0.0× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 4.5y proven track record | +20% |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
9.6K
Lifetime downloads (US-equivalent)
Monthly active
1.7K
Daily active
590
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 4.5y of rating accumulation | -22% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 162 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Mid-large iOS bundle | → Likely native SwiftUI (post-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-09-03 · 20 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 20 days since last update | Active development |
| 👥 Small user base (177 ratings) + 4.5y old | +10% (solo-project pattern) |
Verdict
Active
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 35/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
3.3
Revenue Strength
2.7
Monetization Maturity
1.0
Defensibility
3.1
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.38★ across 177 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| Below-average rating (2.4★)METRIC | −$1,500 | |
| Multilingual (12 languages)METRIC | +$1,500 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (177 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.3.0.0
Fixed the issue of abnormal exercise data.
Optimized the APP startup process.
Optimized the APP startup process.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MERACH:Fitness Freedom at Home
- Developer
- Zhejiang Yulu e-commerce Co., Ltd
- Bundle ID
- com.mrk.MeritInternation
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- NL, EN, FR, DE, IT, JA, PT, RU, ZH, ES, ZH, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $500/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth32 ratings+-29% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Transform your home into a powerful, intelligent fitness hub with the MERACH app. Seamlessly connect your MERACH rowing machine, treadmill, exercise bike, or elliptical trainer to unlock guided workouts and real-time control. Achieve your strength, endurance, and fat-burning goals through structured programs, diverse on-demand classes, and direct smart equipment integration—all within your personal space.
【User-Friendly Features】
Engineered for intuitive and effective training, our core features give you complete control:… View full description on the official store →
【User-Friendly Features】
Engineered for intuitive and effective training, our core features give you complete control:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 162 MB🔞 17+📱 iOS 15.0+🔖 v5.3.0.0🔄 updated 2w ago🌐 NL, EN, FR, DE, IT +7📂 Health & Fitness💰 Free🚀 Launched 2022 (4y old)
📅
What Worked™ · Development Pipeline
22 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
⭐
Rating ↓ 3.00 → 2.53 (dropped 0.47★)
2026-09
🔧
Shipped update — v5.1.1.0 → v5.3.0.0
→ 30 days after: rating −0.47★ · reviews +15 low · multiple changes
2026-08
🔧
Shipped update — v5.1.0.1 → v5.1.1.0
→ 30 days after: rating −0.47★ · reviews +15 medium · co-occurring
2026-07
🔧
Shipped update — v5.1.0.0 → v5.1.0.1
→ 30 days after: rating −0.68★ · reviews +18 medium · co-occurring
2026-07
🔧
Shipped update — v5.0.1.0 → v5.1.0.0
→ 30 days after: rating −0.55★ · reviews +20 medium · co-occurring
2026-07
⭐
Rating ↓ 3.86 → 3.18 (dropped 0.68★)
→ 30 days after: rating −0.86★ · reviews +10 high confidence
2026-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.86★ · reviews +10 high confidence
2026-07
⭐
Rating ↓ 5.00 → 3.86 (dropped 1.14★)
→ 30 days after: rating −0.86★ · reviews +10 high confidence
2026-06
⭐
Rating ↑ 2.38 → 5.00 (improved 2.62★)
→ 30 days after: rating −1.82★ · reviews +10 medium · co-occurring
2026-06
🔧
Shipped update — v4.9.1.0 → v5.0.1.0
→ 30 days after: rating +1.48★ · reviews −170 medium · co-occurring
2026-05
⭐
Rating ↑ 2.04 → 2.38 (improved 0.34★)
→ 30 days after: rating +2.62★ · reviews −176 high confidence
2026-03
⭐
Rating ↑ 1.60 → 2.04 (improved 0.44★)
→ 30 days after: rating +0.78★ · reviews +11 medium · co-occurring
2026-03
⭐
Rating ↓ 2.05 → 1.60 (dropped 0.45★)
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +8 high confidence
2024-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ high confidence
2023-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ medium · co-occurring
2023-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.17★ low · multiple changes
2023-02
⭐
Rating ↓ 2.75 → 2.40 (dropped 0.35★)
→ 30 days after: rating +0.10★ high confidence
2023-01
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
→ 30 days after: rating −0.27★ high confidence
2022-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.33★ medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 1 | 5★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 1★ | 2 | 1★ this version |
| 🇩🇪 DE | 1.9★ | 10 | 1.9★ this version |
| 🇫🇷 FR | 2.8★ | 5 | 2.8★ this version |
| 🇬🇧 GB | 3.11111★ | 9 | 3.11111★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 3★ | 2 | 3★ this version |
| 🇺🇸 US | 2.48718★ | 39 | 2.48718★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for MERACH:Fitness Freedom at Home: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 177 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does MERACH make per month?▴
Based on our ML-calibrated revenue forecast, MERACH earns approximately $500/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is MERACH profitable?▴
With estimated build cost $155K and monthly revenue $500, MERACH looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does MERACH have?▴
Estimated audience: ~9K lifetime downloads, ~1K monthly active users, and ~590 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like MERACH?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is MERACH built with?▴
Our heuristic places MERACH on the Native iOS (SwiftUI) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is MERACH still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 20 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would MERACH sell for?▴
Estimated acquisition value: $5.0K (marketplace range $5.0K – $10K). Calculated as 15× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was MERACH last updated?▴
MERACH last shipped a new version on 2026-09-03 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes MERACH?▴
MERACH is published by Zhejiang Yulu e-commerce Co., Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MERACH's BU Score?▴
MERACH has a BU Score of 35/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.