Temu: Shop Like a Billionaire
88
Quality Score
Excellent
✍️ Bumetric analysis
“
This shopping app, "Temu: Shoppe wie Milliardäre," targets the budget-conscious consumer seeking a vast array of goods, from fashion to home decor, directly competing with established discount retailers like Wish and Shein. Its substantial user base, evidenced by over two million ratings and a strong average rating, signals significant traction and a mature growth stage, especially for an app released in late 2022. The estimated monthly revenue, while not massive for this user volume, indicates effective conversion within its free monetization model. In the shopping category, a common monetization strategy for free apps with high user acquisition is leveraging affiliate programs or a small percentage take on each transaction, rather than direct in-app purchases or subscriptions. The focus here is clearly on volume and driving external sales through the platform.
BU Score 88 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
506 snapshots on record
Rating
4.7
Reviews
2,220,242 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
506
since Feb 2026
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (59 MB) | +$3K |
| ⚙ News complexity ×1.20 | +$10K |
| ⚙ 4.1y maintenance × ~1-person team | +$24K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$14.0M
↳ What it would sell for · not monthly revenue
Marketplace range $10.5M – $18.0M · 20× MRR multiple
💸
~156× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 4.1y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News category multiple | -5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
211.5M
Lifetime downloads (US-equivalent)
Monthly active
27.5M
Daily active
12.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 📅 4.1y of rating accumulation | -20% |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 59 MB |
| 🏷 Category context | News |
| 📦 Small-mid iOS bundle | → Native SwiftUI (post-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-28 · 4 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 4 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
9.3
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 2,220,242 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,220,242 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (50 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.87.0
We're committed to providing you with the best shopping experience! Experience the newest features, items, deals, and improvements on the latest version of the Temu app!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Temu: Shop Like a Billionaire
- Developer
- Temu
- Bundle ID
- com.einnovation.temu
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 12+
- Languages
- SQ, AR, HY, AZ, BS, BG, KM, HR, CS, DA, NL, EN, ET, FI, FR, KA, DE, EL, HE, HU, IS, IT, JA, KK, KO, LV, LT, MK, MS, MT, MN, NB, PL, PT, RO, RU, SR, ZH, SI, SK, SL, ES, SV, TH, ZH, TR, UK, UZ, VI, ZU
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,216,829 ratings+495835% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Shop on Temu for exclusive offers.
No matter what you're looking for, Temu has you covered, including fashion, home decor, handmade crafts, beauty & cosmetics, clothing, shoes, and more.
Download Temu today and enjoy incredible deals daily.
WIDE SELECTION
Discover thousands of new products and shops.
CONVENIENCE
Fast and secure checkout.
Free shipping & returns within 90 days.
*Other conditions may apply
Visit temu.com or follow us on:
Instagram: https://www.instagram.com/temu/
TikTok: https://www.tiktok.com/@temu
Facebook: https://www.facebook.com/shoptemu
Youtube: https://www.youtube.… View full description on the official store →
No matter what you're looking for, Temu has you covered, including fashion, home decor, handmade crafts, beauty & cosmetics, clothing, shoes, and more.
Download Temu today and enjoy incredible deals daily.
WIDE SELECTION
Discover thousands of new products and shops.
CONVENIENCE
Fast and secure checkout.
Free shipping & returns within 90 days.
*Other conditions may apply
Visit temu.com or follow us on:
Instagram: https://www.instagram.com/temu/
TikTok: https://www.tiktok.com/@temu
Facebook: https://www.facebook.com/shoptemu
Youtube: https://www.youtube.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 59 MB🔞 12+📱 iOS 13.0+🔖 v4.87.0🔄 updated 4d ago🌐 SQ, AR, HY, AZ, BS +45📂 News💰 Paid🚀 Launched 2022 (4y old)
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 12 of 12 updated
2026-09
🔧
Shipped update — v4.76.0 → v4.86.0
→ 30 days after: reviews +26,736 low · multiple changes
2026-08
🔧
Shipped update — v4.67.0 → v4.76.0
→ 30 days after: reviews +54,363 medium · co-occurring
2026-07
🔧
Shipped update — v4.60.0 → v4.67.0
→ 30 days after: revenue −$15.5K/mo · reviews +48,573 high confidence
2026-06
🔧
Shipped update — v4.50.0 → v4.60.0
→ 30 days after: revenue −$15.5K/mo · reviews +51,525 medium · co-occurring
2026-05
🔧
Shipped update — v? → v4.50.0
→ 30 days after: reviews +30,579 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +59,753 high confidence
2026-04
⭐
Rating ↑ 3.28 → 4.70 (improved 1.42★)
→ 30 days after: reviews +59,753 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$44.2K/mo · rating +1.40★ · reviews +2,051,083 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$44.2K/mo · rating −0.30★ · reviews +2,051,187 low · multiple changes
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$44.2K/mo · rating −0.30★ · reviews +2,051,187 medium · co-occurring
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$44.2K/mo · rating −0.30★ · reviews +2,051,187 medium · co-occurring
2026-02
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
→ 30 days after: revenue +$44.2K/mo · rating −0.30★ · reviews +2,051,187 medium · co-occurring
📸
Store Page History
12 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 2
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 3
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 4
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 5
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 6
2 ver.
2 ver.
2026-05-12
2026-09-25
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 2
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 3
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 4
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 5
2 ver.
2 ver.
2026-05-12
2026-09-25
Slot 6
2 ver.
2 ver.
2026-05-12
2026-09-25
🔎
ASO Keyword Positions
BEST RANK #7Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
amazon shopping·#7🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.58918★ | 167,085 | 4.58918★ this version |
| 🇧🇷 BR | 4.46225★ | 87,756 | 4.46225★ this version |
| 🇨🇦 CA | 4.52719★ | 209,256 | 4.52719★ this version |
| 🇩🇪 DE | 4.65821★ | 206,618 | 4.65821★ this version |
| 🇫🇷 FR | 4.64943★ | 198,967 | 4.64943★ this version |
| 🇬🇧 GB | 4.70155★ | 392,203 | 4.70155★ this version |
| 🇮🇳 IN | 4.33309★ | 6,935 | 4.33309★ this version |
| 🇯🇵 JP | 4.21569★ | 193,568 | 4.21569★ this version |
| 🇺🇸 US | 4.65972★ | 2,221,119 | 4.65972★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Temu: Shop Like a Billionaire: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Temu
View all →📦 Portfolio summaryMID studio
2apps·$700K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 2,220,242 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Temu make per month?▴
Based on our ML-calibrated revenue forecast, Temu earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Temu profitable?▴
With estimated build cost $90K and monthly revenue $700K, Temu looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Temu have?▴
Estimated audience: ~211.5M lifetime downloads, ~27.5M monthly active users, and ~12.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Temu?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Temu built with?▴
Our heuristic places Temu on the Native iOS (SwiftUI) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Temu still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 4 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Temu sell for?▴
Estimated acquisition value: $14.0M (marketplace range $10.5M – $18.0M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Temu last updated?▴
Temu last shipped a new version on 2026-09-28 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Temu?▴
Temu is published by Temu on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Temu's BU Score?▴
Temu has a BU Score of 88/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.