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Swan by Carolina

64
Quality Score
Solid

Swan by Carolina

Low confidence
5.0 ✍️ Editor
✍️ bumetric analysis

Swan by Carolina is an iOS app from GLOWMOVEMENT S.L. in the Health & Fitness category, currently rated 5.0★ across 76 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 64: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$1.7K
per month
12-mo forecast
$1.4K – $5.2K
per month
24-mo forecast
$1.3K – $12.0K
per month
INDIE tierSUBSCRIPTION
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$80K
What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~1.8y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (68 MB) +$7K
Health & Fitness complexity ×1.40 +$23K
Total estimate $80K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$75K
What it would sell for · not monthly revenue
Marketplace range $50K – $75K · 18× MRR multiple
💸 ~0.9× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating ≥ 4.7 (premium) +15%
🏷 Health & Fitness category multiple +10%
Small user base (<1K ratings) -8%
Final multiple 18× MRR
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$1.7K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: rating drift may slow acquisition
6 months
$1.4K – $3.3K
12 months
$1.4K – $5.2K
24 months
$1.3K – $12.0K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Early-stage solo · 54/100INDIE TIERSUBSCRIPTIONexpected for tier
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
4.6
Product Quality
4.0
Revenue Strength
3.2
Monetization Maturity
9.5
Defensibility
5.3
Market Position
2.0
Operational Safety
10.0
  • 💰 Revenue: Modest — $661 - $4131/mo · INDIE tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.97★ across 76 reviews — weak — significant quality concerns.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: dev shipping weekly.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $29K-$52K. Portfolio play ($3K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
Excellent rating (5.0★)METRIC
+$2,200
5 starREVIEW
+$1,800
Multilingual (30 languages)METRIC
+$1,500
slowREVIEW
−$1,200
Established app (3y old)METRIC
+$800
Pre-traction phase (76 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v9.33.0

Bug fixes and performance improvements!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Swan by Carolina
Developer
GLOWMOVEMENT S.L.
Bundle ID
ott.gogloow
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
4+
Languages
AF, AR, BG, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, ID, IT, JA, KO, MN, NB, FA, PL, PT, RU, SR, ZH, SK, ES, SV, TR

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Available

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$3.6K/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
Recent App Store Reviews36 latest · avg 5.0★ · 100.0% 5★ · 0% 1★
5★
36 (100%)
4★
0 (0%)
3★
0 (0%)
2★
0 (0%)
1★
0 (0%)
+5 ratings/week
Praise: love ×23 best ×12 amazing ×6 great ×5 awesome ×2
Top positive
★★★★★ A must if you want strength and grace!
I have done every workout from Peloton to CrossFit and this is by far the best and most fun! Some days I love to flow and stretch and others I add ankle and hand weights for total body sculpting! I look forward to this every single day!…
★★★★★ Obsessed - so good!
Really love this program. Carolina is a gorgeous teacher. I love that it’s all about becoming your best self vs a promotion of a fitness fad or achieving bulk etc. Coming out of her workouts I’ve never felt better & I love the bonus tal…
📈Ratings growth76 ratings+7500% lifetimeShow 3-year history estimate ▾Mar 2023Oct 2024Jun 2026
Tracked (38 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Alternating soothing & energetic music, you will access a sacred, meditative space where breathing, movement and flow harmoniously and gracefully come together. From sculpting to stretching, you will have access to more than 100 videos on demand. These include 2/3 new workout video uploads every week in different lengths and difficulty plus bonus short workouts to do anytime and wellness/food talks to help you thrive.

Your thoughts, self-love, body image and lifestyle will be transformed. You will learn to move your body in your most caring, feminine and authentic way.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 68 MB🔞 4+📱 iOS 15.0+🔖 v9.33.0🔄 updated 0d ago🌐 AF, AR, BG, CA, HR +25📂 Health & Fitness💰 Paid
📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2023-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-03
🚀
First tracked snapshot — initial data captured
🗣

Voice of Customer

Based on 61 reviews across 6 markets
● 93% positive  ·  ● 3% neutral  ·  ● 3% negative  ·  Rating drift: +0.03★ (stable — recent 50: 5.0★ vs lifetime: 4.97★)
−10+12023-Q22023-Q32024-Q12024-Q42025-Q1
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.95
🇨🇦 CA
+0.95
🇺🇸 US
+0.88
🇩🇪 DE
+0.83
🇫🇷 FR
+0.54
🇦🇺 AU
+0.29
Top praise themes
body mind ×6 after workout ×5 yoga pilates ×3 won regret ×3 thank creating ×3 workouts ×29 life ×14 week ×13
Top complaint themes
— no recurring complaint themes
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.85714★74.85714★ this version
🇧🇷 BR0★0
🇨🇦 CA5★105★ this version
🇩🇪 DE5★165★ this version
🇫🇷 FR4.92307★134.92307★ this version
🇬🇧 GB4.75★204.75★ this version
🇮🇳 IN0★0
🇯🇵 JP5★15★ this version
🇺🇸 US4.97368★764.97368★ this version
🔔

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📝 Description

95
BU Score · Transcendent

Similar apps in Health & Fitness

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·Low confidence

Why low confidence: only 76 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does Swan by Carolina make per month?
Based on our ML-calibrated revenue forecast, Swan by Carolina earns approximately $3.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Swan by Carolina?
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Swan by Carolina?
Swan by Carolina is published by GLOWMOVEMENT S.L. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Swan by Carolina's BU Score?
Swan by Carolina has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.